Prakriti Sharma
Bangalore
Summary
- Business Professional with over 7 years of experience skilled In delivering data driven solutions to drive on ground execution. Developing Go-To-Market strategy & business growth
- Experienced in driving profitability and margin expansion with vision and ecommerce strategies. Systematic approach in building strong vendor relationships and driving negotiations. Attentive to dynamics of different markets and trends affecting clients.
- Developed long term business associations & strong market knowledge, effectively managing operations & ensuring business growth opportunities right from spanning requirement analysis to dispatch to ensure on time achievement of organizational targets & strategic plans
Overview
8
8
years of professional experience
Work History
Category Manager - Shopsy
Flipkart Internet Pvt Ltd.
Bengaluru
05.2023 - Current
- Led the Luggage & Travel Accessories category for FY23-34 ; Deeply understood customer behavior, develop new customer insights by understanding the value chain of all the top verticals
- Value Engineered to enable OPPs of Sling bags , Backpacks , Handbags, Duffel Bags ; Launched new verticals in Clutches, Garment covers, Suitcases etc.
- Grown the category from 7K DRR to 15K DRR in just 5 months. During GSM, Sling Bags delivered a DRR of ~25K
- Launched MinOQ in the category
- Owned the business: Co-owned the P&L, develop the business model, understand where opportunities are and create a viable business to service them
- Competition Benchmarking : Benchmarked against Meesho & FK & created price leadership in LTA
- Leading the Western Wear portfolio currently & solving for market trends & visibility ; delivered 30% MoM growth
- Own the terms of business with the vendor - products, returns, ordering, etc.
- Ensure high-share of mind from the vendor. Build deep ties
- Make vendors partners in driving disruptive changes for the category Market Understanding
- Cost improvement, portfolio management, selection development
- Managed in store promotions along with brands - make brands partners in customer communication ; Monetization
Head of E-Commerce
Amante India, Reliance Retail
Bangalore
09.2022 - 04.2023
- Defining and executing ecommerce sale strategy to not only deliver desired revenue growth but also to improve margins across marketplaces and own D2C platform
- Drive and own ecommerce P&L
- Directly manage ecommerce team and manage relationship with internal (marketing, supply chain, tech, warehouses) and external stakeholders (channel partners, agencies)
- Understand competition and collaborate with marketing team to design digital marketing budget and strategy
- Plan and execute performance marketing tasks for marketplace business (AMS/PLAs).
Category Lead - Category Manager - Supply Head
Udaan.com
Mumbai
06.2018 - 09.2022
- Administering supply of Western Wear & Comfort Wear majorly for Maharashtra generating over ~100 cr+ revenue per annum
- Led post lockdown recovery of Western Wear business from 55% in Q1 to 70% in Q2
- Generated ~50% growth in Imported Wear segment in Wester Wear category from 2018-2020
- Managed a diverse portfolio of over 30 verticals across 1200+ sellers; engaging with key sellers to drive lion's proportion of business
- Optimizing bottom line, driving profitability, maintaining price leadership, streamlining operations, revenue generation
- Evaluating the demand by conducting buyer profiling for major demand markets
- Undertook competitive benchmarking with other leading platforms to understand the selection gap & margin structures
- Enhancing user engagement & spends by identifying gaps & streamlining processes to accomplish operational excellence in terms of fulfillment rate, return ratios, order processing, and delivery time
- Collaborating with marketing & merchandizing to understand trends & plan for call outs, sale events & ads.
Business Consultant (Operations & Analytics)
Autoninja
Mumbai
06.2017 - 06.2018
- Subject Matter Expert and trusted advisor for key accounts of dealerships of various OEMs: Maruti, Hyundai, and Ford
- Chalked out business plans adhering to customer needs, company goals, and monitored business operations
- Identified & plugged process gaps, analyzed client business potential & provided insights to enhance customer retention
- Drove insights from large amount of data, graphs, and charts by utilizing MS Excel and SQL
- Collaborated with clients (GM/VP/CEO) of auto dealerships) to understand requirements and recommend changes.
Executive/Analyst
Deloitte
Mumbai
11.2016 - 06.2017
- Data Analysis | Business Development | Strategy Management | Market Analysis and Insights | Client Relationship Management | Competitive Intelligence | Primary & Secondary Research | Event Management | Client Acquisition | MIS
Application Operations Specialist
Zeta-Directi
Bangalore
06.2016 - 11.2016
- Client Interaction | Quality Assurance | Team Development | Issue Resolution | Cross-functional Coordination
Education
B.Tech.: Information Technology -
SKIT, Rajasthan - Jaipur
06.2016
Intermediate: Science -
St. Angela Sophia Sr. Sec.School - Jaipur
High School -
Maharan Mewar Public School - Udaipur
Skills
- Business Development
- Vendor Management
- Category & Brand Management
- Planning, Reporting and Analytic
- Sales analysis, catalogue/content upgrade, account reconciliations
- Drive merchandise and discount planning
- Define and drive SOPs and review framework
- Develop joint business strategy with key partners
- P & L Management
- Portfolio Management
- Supply Chain Management
- Market Research & Analysis
- Go-To-Market Strategy
- Vendor & Channel Development
- Working knowledge of MS Office, Sprinkle and Data Studio
- Basics of C, C, Java, DBMS, SQL, HTML, CSS, PHP
Accomplishments
- Delivered 114% growth in the category in a span of 5 months in FY 23 | Shopsy - Flipkart
- Delivered highest growth in the non-apparel portfolio during GSM Sep'23 | Shopsy - Flipkart
- Expanded the growth by 82% in a span of one year, FY2018 to FY 2019 | Udaan
- Slashed the category rejection percentage from 19% to 8% which led to ~2% enhancement in the P&L, 2019-20 | Udaan
- Consistently generated over 7 crores average revenue MoM, Since 2019 | Udaan
- Enhanced the brand contribution in the category GMV by 20%, FY2020 | Udaan
- Increased 10%-15% GMV MoM by motivating suppliers through monthly trend driven insights, benchmarking other B2B platforms to widen their portfolio by incorporating latest selection & competitive pricing | Udaan
Timeline
Category Manager - Shopsy
Flipkart Internet Pvt Ltd.
05.2023 - Current
Head of E-Commerce
Amante India, Reliance Retail
09.2022 - 04.2023
Category Lead - Category Manager - Supply Head
Udaan.com
06.2018 - 09.2022
Business Consultant (Operations & Analytics)
Autoninja
06.2017 - 06.2018
Executive/Analyst
Deloitte
11.2016 - 06.2017
Application Operations Specialist
Zeta-Directi
06.2016 - 11.2016
B.Tech.: Information Technology -
SKIT, Rajasthan - Jaipur
Intermediate: Science -
St. Angela Sophia Sr. Sec.School - Jaipur
High School -
Maharan Mewar Public School - Udaipur
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