Prama Mukherjee
New Delhi
Summary
Experienced marketer with a proven track record in social media, performance, and comprehensive 360-degree marketing. Demonstrates expertise in brand development, showcasing exceptional leadership and creativity skills that consistently enhance the effectiveness of advertising and campaigns.
Overview
6
6
years of professional experience
Work History
Team Lead - Solutions Architect
Lyxel and Flamingo
04.2024 - Current
- Leading strategic planning for prominent brands like Blackberrys, Merino Laminates, Cars24, Sleepwell, The Body Shop, and Indigo
- Successfully pitched value-added services, achieving a 15% increase in monthly revenue
- Collaborated with multi-functional teams to ensure seamless execution of comprehensive campaigns
- Developed new business pitches, resulting in a 20% increase in pitch closure rate
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
Group Head - Solutions and Strategy
Story Digital
10.2023 - 03.2024
- Led a team of 12+ to create digital strategies for over 20 clients, achieving a 30% increase in online sales and a 50% boost in website traffic.
- Closed crucial pitches for brands like Rockford, ManKind Pharma, and Baazi Games.
- Strategized 360-degree brand campaigns for Wild Stone and LLC T20 2023.
- Over-viewed strategy for all the account of Story Digital.
Media and Strategy Lead
Story Digital
02.2022 - 10.2023
- Created and executed creative pitches for Wild Stone, Organic India, Illusto, and LLC, leading to a 60% increase in new business acquisition
- Directed strategy and planning for brands including Bunge group, T10 Sports, INBL, and Netflix
- Strategized paid media campaigns with 7-10 lac monthly budget, achieving 3x+ ROAS
- Reduced operational costs with strategic budget planning and cost-effective resource allocation.
- Collaborated with executive leadership to establish long-term strategic plans, setting company-wide objectives and KPIs.
- Drove revenue growth through the identification of new market opportunities and expansion initiatives.
Digital Media Planner
Story Digital
12.2020 - 02.2022
- Developed optimal growth strategies for clients
- Managed ad campaigns across platforms such as Facebook, Google, Bing, and LinkedIn
- Streamlined digital media planning processes, resulting in increased efficiency and reduced costs.
- Oversaw digital billing processes for content creators and media management personnel.
- Established best practices for digital media planning within the organization, raising overall team capabilities.
- Identified and monitored KPIs for new and existing digital media properties.
- Handled client-facing business opportunities, developing media content plans for third parties.
Social Media Manager
Beanstoh Cafe
01.2019 - 09.2020
- Built a follower base of over 5000 across social media platforms
- Developed designs using Canva and engaged with customers on social media
- Organized photoshoots and bloggers' events to boost brand awareness
- Analyzed insights and strategized both offline and online brand promotions
Education
Masters Program - Digital Marketing Specialist
Simplilearn
Online01.2023
Bachelors In Science -
Asutosh College
Kolkata01.2020
Skills
- Fast Learner
- Leadership
- Communication Skills
- Project Management
- Brand Management
- Microsoft Office
- Social Media Marketing
- Strategic planning
- Marketing
- Problem-solving
- Teamwork and collaboration
- Mentoring
- Client service
- Google and Social Ads
- Adaptability
- Strategic Planning
- Conversion Rate Optimization
- Attention to detail
Awards
Mommy Awards — Mar, 2024
1. Funniest Social Media Campaign
2. Best use of Memes
Foxglove Awards — Nov, 2023
1. Most Witty Use of Influencers for Wild Stone
2. Young Agency of the year (Story Digital)
Creative Force of the Quarter — Apr, 2023 - Jun, 2023
Languages
English
Advanced (C1)
Hindi
Upper intermediate (B2)
Bengali
Bilingual or Proficient (C2)
Timeline
Team Lead - Solutions Architect
Lyxel and Flamingo
04.2024 - Current
Group Head - Solutions and Strategy
Story Digital
10.2023 - 03.2024
Media and Strategy Lead
Story Digital
02.2022 - 10.2023
Digital Media Planner
Story Digital
12.2020 - 02.2022
Social Media Manager
Beanstoh Cafe
01.2019 - 09.2020
Masters Program - Digital Marketing Specialist
Simplilearn
Bachelors In Science -
Asutosh College
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