PRAMEET CHHABRA
INDORE
Summary
Ad Sales Associate with a proven track record at Meesho, driving significant advertising growth and enhancing brand visibility. Skilled in strategic selling and campaign management, I excel at building strong brand relationships and optimizing performance. Passionate about delivering results, I successfully increased ad revenue while mentoring a high-performing team.
Overview
6
6
years of professional experience
Work History
Ad Sales Associate
Meesho
Banglore
10.2024 - Current
- Leading advertising operations for two key categories, PCW and MEA, managing and mentoring a 20-member team to drive advertising adoption and performance.
- Owned month-on-month growth of advertising spends while improving the overall brand experience on Meesho Mall.
- Scaled advertising presence in the MEA category by onboarding new brands to the ads, and growing sustained ad investment.
- Launch new products in awareness to increase brand visibility and customer reach for the brand.
- Coordinating with internal teams to ensure timely launch and smooth execution of the ad campaign.
- Led sponsorships sales for major sale events (MBS and MDS ), pitch title sponsorships to national brands like Joy, Denver, Mamaearth and P&G and close the sponsorships with the brands.
- Connect with internal teams to create proposals, presentations, and pitches to the brands.
Relationship Manager
Meesho
Indore
04.2022 - 09.2024
- Managed a portfolio of national brands like Mama Earth, P&G, and Denver. Drive business through advertising.
- Regularly reviews and discusses campaign performance with brands, providing insights and optimization opportunities.
- Managed and maintained consistent ad spends while ensuring alignment with performance targets and ROI goals.
- Increased advertisement revenue by onboarding new brands to Meesho Mall.
- Identified high-impact keywords, products, and placement to improve campaign effectiveness.
- Built strong relationships with brands to scale long-term advertisement investment.
- Connect as the primary point of contact for brands on all advertising-related discussions.
- Optimized campaigns through bid adjustments, budget reallocation. Monitored key advertising KPIs, including ROAS, CTR, CPC, and conversion rate.
- Enabled underperforming brands to improve ad performance through strategic intervention.
- Delivered sustainable ad revenue growth by aligning brands objective with platform advertising solution.
Relationships executive
Teleperformance India Pvt. Ltd.
12.2021 - 03.2022
- Worked as a KAM in Domestic campaign (Flip kart) and later got promoted as team lead in same campaign.
- Giving them business Inputs.
- Access their accounts and verify their leaking areas.
- Promote their business through advertisement and promotion.
- Focusing on listing, catalogue, pricing and orders.
- Product level discussion.
- Driving the key performance indicators to achieve the client targets.
- Created spreadsheet using Microsoft excel for daily, weekly and monthly reporting.
- Used critical thinking to break down problem, evaluate solution and make decisions.
GST audit assistance
SPARK AND ASSOCIATE
07.2019 - 10.2021
- GST return filling.
- GST registration.
- GST revocation.
Education
B. com - Taxation
DAVV University
Indore 01.2021
Higher secondary school -
Santosh Mittal
01.2018
Skills
- Microsoft Excel Knowledge
- Microsoft word
- Strategic Selling
- Sales Management
- Brands Relationships
- Campaign Management
- Account development
- Problem solving
- User first
Timeline
Ad Sales Associate
Meesho
10.2024 - Current
Relationship Manager
Meesho
04.2022 - 09.2024
Relationships executive
Teleperformance India Pvt. Ltd.
12.2021 - 03.2022
GST audit assistance
SPARK AND ASSOCIATE
07.2019 - 10.2021
B. com - Taxation
DAVV University
Higher secondary school -
Santosh Mittal