Prameet Hebbar
Bangalore
Summary
Strategic communications and brand leader with 20+ years of experience driving corporate reputation, corporate communications, media relations, CSR, and digital communications across the pharma and wellness, automotive, direct selling, real estate, and FMCG sectors. Adept at navigating complex environments and delivering high-impact narratives aligned with business goals. Proven track record in building brands, media relations, managing crisis communication, and integrating digital-first campaigns.
Overview
19
19
years of professional experience
Work History
AGM – Head, Corporate Communications & CSR
Himalaya Wellness Company
12.2020 - Current
- Spearheaded brand and reputation management across business SBUs and corporate mandates.
- Launched Himalaya’s first podcast series – #HouseofWellness (S1 & S2).
- Led social listening and ORM frameworks across platforms to enhance brand health insights.
- Oversaw sustainability campaigns: Care for Community, Earth, and Health.
- Represented Himalaya at key Ayurveda Congress, Ministry of Ayush & Ayurveda Expo events.
- Key Wins:
- Himalaya Wellness Walkathon- Mindful Strides campaign won Gold – ET Brand Disruption Awards- 2025
- Biodiversity film featured in Campaign India’s Top 5 for World Environment Day- 2023
DGM – Marketing & Corporate Communications
Shriram Properties
11.2018 - 03.2020
- Managed corporate communication mandate, press releases, business announcements, media queries for the group portfolio and handling the IPO launch mandate adherence from a content standpoint.
- Led regional launches across Chennai, Kolkata & Coimbatore.
- Overall content management of all marketing assets (press release, project details, digital content, videos).
- Creating digital assets for marketing promotions across projects.
AGM – Corporate Brand Management & Corporate Communications
Embassy Group
10.2015 - 10.2018
- Developed and executed award-winning Future First marketing campaign as part of the brand salience for Embassy REIT market awareness.
- Crafting, building and running public relations programs for business verticals in alignment with the business goals and the overall Group PR strategy and framework.
- Orchestrated Forbes cover feature and Millionaire Asia cover story.
- Revamped embassyindia.com and drove cross-screen digital marketing adoption.
- Trained CXOs in media readiness and crisis protocols.
Sr. Manager – Corporate Communications & CSR
Herbalife International India
11.2011 - 10.2015
- Handled National PR efforts and managed brand awareness campaigns involving sports ambassadors.
- Managing Crisis communication across Tier 2/3 cities.
- Anchored knowledge forum sessions for media along with IDSA spokesperson to counter misinformation and build positive brand awareness in Tier 3 cities.
- Led internal communication programs and communication assets.
- Developing and executing corporate social responsibility programs as per the new Companies Act, 2013 and overseeing proposed interventions with NGO partners.
Deputy Manager, MARCOM & Corporate Communication
Tyco Electronics Corp India
06.2010 - 11.2011
- Managing Internal & External Communication.
- Enhanced Brand Image for TE India through an Integrated Media campaign.
- Liasioning with PR agency for enhanced PR, Press Meets for corporate events.
- Anchored Trade fairs/ Exhibitions, support all Business Units for MARCOM activities.
- Implementation of the rebranding exercise across all TE India locations.
Deputy Manager, Corporate Communications
Bosch Ltd.
07.2006 - 06.2010
- Ensuring effective advertising communication in a phased manner to enhance the brand migration project from Mico to Bosch Ltd.
- Responsible for an umbrella brand integrated communication thereby ensuring cohesive communication messaging across the SBU and various entities.
- Corporate and Technology films for Annual General Meeting and Media Tech days.
- Overseeing corporate events like Auto Expo, Bosch Technology days, Annual General Meetings and automotive related events showcasing Bosch technology applications, Great Escape rally in collaboration with M&M.
Junior- Mid Level Communication Roles
Brand Finance | Ogilvy & Mather | Shining Emotional Surplus Ltd
- Held junior- mid level communication roles focusing on development of positioning, packaging, and creative semantic expression for brands such as Kissan, Brooke Bond, Knorr- Annapurna, developing corporate identity, translating strategic brief into creative assets, client servicing and overseen campaign execution involving print ads and TVCs for brands 3M- Scotch Brite, Brooke Bond Taaza, Brooke Bond Taj Mahal.
Education
PGDM (MBA) - Marketing & Finance
St. Joseph’s College of Business Administration
Bangalore01.2002
Skills
- Corporate Communications
- Event coordination
- Public relations campaigns
- Brand Management
- PR Strategy
- Media Relations
- Crisis Communications
- Digital Outreach
- Online Reputation Management
- Social Listening
- Corporate Social Responsibility
- Sustainability
- Internal Communications
- Stakeholder Engagement
- Media Engagement
Accomplishments
🏅 Maddies Bronze Award – Digital Marketing Excellence- Digital marketing campaign 2024
🏆 Golden Mike Award – Media Innovation- PODCAST- Himalaya House of Wellness series- 2024
🥈 Brand Storyz Silver – Best Storytelling
🌿 Global CSR & ESG Award – Best Biodiversity Campaign for Himalaya- 2025
Timeline
AGM – Head, Corporate Communications & CSR
Himalaya Wellness Company
12.2020 - Current
DGM – Marketing & Corporate Communications
Shriram Properties
11.2018 - 03.2020
AGM – Corporate Brand Management & Corporate Communications
Embassy Group
10.2015 - 10.2018
Sr. Manager – Corporate Communications & CSR
Herbalife International India
11.2011 - 10.2015
Deputy Manager, MARCOM & Corporate Communication
Tyco Electronics Corp India
06.2010 - 11.2011
Deputy Manager, Corporate Communications
Bosch Ltd.
07.2006 - 06.2010
Junior- Mid Level Communication Roles
Brand Finance | Ogilvy & Mather | Shining Emotional Surplus Ltd
PGDM (MBA) - Marketing & Finance
St. Joseph’s College of Business Administration
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