Pramila K. Dhupar
Marketing & Events Professional
New Delhi
Summary
PGDM professional with almost 12 yrs of experience in Skillfully driving marketing and sales successes with strategic and innovative plans. Natural people person with skills in capitalizing on customer preferences and marketing trends.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Assistant Manager -Live Events & Marketing
Viacom18 Media Private
10.2022 - Current
- Responsible for generating revenue through the sale of IP sponsorships by acquiring new clients on board
- Deep Dive into the clients brief basis the brand profile ,ethos , positioning, and accordingly build synergies and deliver the integrated brand solution.
- End to end responsibility from meeting-negotiating - closure & campaign management
- Curation of the individual IPs for the brand, by understanding the brief on the brand requirement in detail and offering the solution on the same
- Responsible to generate the revenues from various pillars of the event
- Planning digital contest , Influencers marketing, Artist integration, product placement within the campaign
- Develop new client and agency relationship
- Understanding of the ground operations,execution ,ticket distribution.
Sr.Manager - Sales, Marketing and Alliances
Storm communication pvt.ltd
07.2020 - Current
- Conducted Market research for new product/ services
- Plan experiential marketing and activation solution
- Implemented , executed and strategically expanded business channel partnerships and program initiatives
- Analyzed sales and marketing data post on-ground and digital marketing
- Organized events- Marketing product and services
- Outlined marketing strategies and developed collateral , creatives in close collaboration with product management personnel.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Produced strong revenue numbers and coached sales teams.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Sr.Account Manager - Events and Activation
Entertainment Network Pvt.Ltd.- Radio Mirchi
07.2019 - 07.2020
- Curating IP's as impact properties
- Strategize role for launch and expansion of brand events
- Providing brief based customized experiential marketing solution and content integration for brands around property and selling the campaign and solution accordingly
Deputy Manager
Mail Today
06.2017 - 01.2019
- Planning new marketing solutions for different clients as per brief for existing IP's as well as creating content
- Worked on Creative strategy on event basis clients brand ethos
- Generating revenue through event sponsorships
Assistant Manager-Marketing
Sheroes India
09.2015 - 06.2017
- Strengthened promotional strategies to drive customer engagement and boost sales.
- Strategize role for launch & expansion of brand events
- Brand promotion with different BTL actions and digital footprints
- Execution and Planning of Event Marketing
- Planning budgets & Targets for third party agency tie ups
- Vendor management
Executive - Events & Activation
Amarujala Publication - Touch Point Division
03.2014 - 09.2015
- Planning complete media plan for various events requiring media coverage -TV, OOH, Radio , Print
- Create sales leads and generate revenue from launching events & Activations ( Corporate, Regional & Rural Event)
Education
MBA - Marketing & International Buisness
MBA- PGP in Marketing And International Business
Fortune Institute Of International Business 05.2012 - 05.2014
BBA - Marketing And Business Mangement
JIMS
New Delhi 06.2008 - 05.2011
High School Diploma -
Delhi Public School
Vindhyanagar - MP 05.2007 - 04.2008
Skills
Interpersonal skills
undefinedCertification
Advanced digital marketing by MICA UPGRAD
Timeline
Advanced digital marketing by MICA UPGRAD
01-2023
Assistant Manager -Live Events & Marketing
Viacom18 Media Private
10.2022 - Current
Sr.Manager - Sales, Marketing and Alliances
Storm communication pvt.ltd
07.2020 - Current
Sr.Account Manager - Events and Activation
Entertainment Network Pvt.Ltd.- Radio Mirchi
07.2019 - 07.2020
Deputy Manager
Mail Today
06.2017 - 01.2019
Assistant Manager-Marketing
Sheroes India
09.2015 - 06.2017
Executive - Events & Activation
Amarujala Publication - Touch Point Division
03.2014 - 09.2015
MBA - Marketing & International Buisness
MBA- PGP in Marketing And International Business
05.2012 - 05.2014
BBA - Marketing And Business Mangement
JIMS
06.2008 - 05.2011
High School Diploma -
Delhi Public School
05.2007 - 04.2008
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