I am an experienced sales professional with over 12+ years in Sales & Marketing, specializing in the FMCG sector. I have a proven track record of managing distributor networks, achieving significant sales targets, and fostering strong buyer relationships. I thrive in dynamic environments, focused on driving secondary sales and enhancing brand visibility in competitive markets.
Hi, I’m
PRAMOD KUMAR
New Delhi
Summary
Overview
12
years of professional experience
Work History
Meshr
Area Sales Manager (ASM)
06.2025 - Current
Job overview
- Driving Growth Across Delhi-NCR GT Market
- 1 lead sales & distribution operations with 10 distributors and 10 sales executives (2 reporting sales officers), delivering a 7x channel sub-distributor turnover. I manage and scale the presence of Hippilo, Rockit, BRB, and BC by ensuring strong retail penetration, placement, and visibility across key outlets. Focused on expanding distribution reach, building market share, and driving secondary sales growth, I bring a proven track record of execution and results in FMCG General Trade.
- Highlight your accomplishments, using numbers if possible.
- Powering reach. Driving retail growth.
Channelplay
Area Sales Manager (ASM) | Channel Play - Bombay Banta Project
04.2022 - 05.2023
Job overview
- Managed the sales operations for West Delhi and North Delhi under the Bombay Banta project.
- Led a team of 10 Sales Executives, ensuring the achievement of both primary and secondary sales targets.
- Successfully onboarded and managed 4 distributors, overseeing their performance and ensuring smooth product distribution.
- Played a key role in launching and driving the success of the Bombay Banta project in the assigned region.
- Coordinated with sales executives to align strategies and boost sales performance, fostering a high-achieving team environment.
- Ensured brand visibility and optimal product placement across the assigned territory.
- Highlight your accomplishments, using numbers if possible.
- Trusted by over 2000+ retailers – General Trade FMCG built for reach, reliability, and results.
udaan.com
Area Sales Manager
07.2017 - 04.2021
Job overview
- Led a team of 15 individuals responsible for store visits and achieving secondary targets.
- Oversaw the achievement of a monthly target of 6.5 crores, strategizing and motivating the team to meet and exceed goals.
- Played a key role in breaking down targets within the team and ensuring consistent performance.
- Worked closely with retailers to ensure target attainment and smooth operational processes.
- Launched Udaan’s B2B (FMCG) category in Delhi, developing and executing the GTM strategy.
- Recruited, trained, and empowered the on-ground team for supply and demand functions.
- Drove city-wide performance metrics in efficiency, margins, buyer acquisition, and more.
- Managed 2000+ retail buyer relationships, ensuring seamless daily transactions.
- Scaled the business from scratch to 10MT daily with 50+ SKUs, achieving INR 80 Cr in annual revenue while leading key projects in demand forecasting, new product launches, and cost optimization.
BL Agro Industries Limited
Area Sales Manager
05.2021 - 03.2022
Job overview
- Leading sales efforts as an Area Sales Manager
- Managed a network of 10 distributors and 4 team leads, overseeing a total of 28 individuals across Delhi and NCR.
- Held responsibility for a monthly primary target of 200-250 tonnes of FMCG products.
- Supervised sales teams in North Delhi, West Delhi, Central Delhi, and East Delhi, ensuring territory penetration and driving secondary sales.
Nestle India Ltd
Sales Officer
04.2013 - 06.2017
Job overview
- Sales Officer responsible for various sales channels
- Managed operations for North and West Delhi, overseeing 1 distributor and leading a team of 6 members.
- Successfully drove sales and distribution efforts, ensuring the achievement of primary sales targets.
- Monitored and guided team performance, ensuring seamless execution of sales strategies.
- Fostered strong relationships with distributors and retailers, ensuring brand visibility and optimal product placement.
Education
U.P. Board
High School (10th)
05.2010
University Overview
University of Delhi
Bachelor of Arts
06.2015
University Overview
U.P. Board
Intermediate (12th)
05.2012
University Overview
Skills
1 Trade & Distribution Management – Optimizing product placement and availability across retail channels
2 Retail Execution & Merchandising – Ensuring brand visibility, promotions, and planogram compliance in stores
3 Market & Consumer Insights – Analyzing trends, consumer behavior, and competitor strategies to drive growth
4 Key Account & Territory Management – Developing and managing strategic accounts and regional sales targets
Accomplishments
Accomplishments
- Exceeded Profit Goals: Increased profits by 20% in two quarters.
- Consistent Target Achievement: Achieved 100% sales target consistently for 12 months.
- Product Launch Success: Managed successful product launch increasing market share by 15%.
- Enhanced Team Efficiency: Improved team efficiency leading to 30% more client meetings monthly.
Languages
English Intermediate
Hindi Native
Timeline
Area Sales Manager (ASM)
Meshr
06.2025 - Current
Area Sales Manager (ASM) | Channel Play - Bombay Banta Project
Channelplay
04.2022 - 05.2023
Area Sales Manager
BL Agro Industries Limited
05.2021 - 03.2022
Area Sales Manager
udaan.com
07.2017 - 04.2021
Sales Officer
Nestle India Ltd
04.2013 - 06.2017
University of Delhi
Bachelor of Arts
U.P. Board
Intermediate (12th)
U.P. Board
High School (10th)