A versatile business growth enabler with over 23 years of experience in crafting and implementing winning strategies for driving sustainable top-line and bottom-line growth, while effectively managing all aspects of business operations. A seasoned business strategist and turnaround specialist with a proven track record of excellence in developing effective solutions to operational challenges and delivering substantial revenue growth across diverse industries. Demonstrated abilities in Business Development, P&L Operations, Key Accounts Management, Product Management, Collections & Recovery, and Service operations. Strength in scaling businesses and consistently exceeding targets by steering strategic alliances/partnerships, building and developing teams, strengthening stakeholder relationships, facilitating cross-functional collaboration, and managing the entire sales lifecycle. Expertise in planning and organizing comprehensive marketing campaigns to enhance brand image. Skilled in analyzing competitor trends, conducting business valuations, and industry analysis aided by a good understanding of products and sales forecasting.
Overview
23
23
years of professional experience
Work History
Zonal Sales and Collection Manager
Elevar Digitel Infrastructure Pvt. Ltd.
08.2018 - Current
Company Overview: Altius Group, erstwhile ATC Telecom Infrastructure Pvt
Ltd
Spearheading all aspects of the sales cycle for the assigned circles by leading a high-performance team and ensuring timely collection of payments from clients, building strong customer relationships, and achieving sales targets while adhering to company policies and compliance standards
Handling current circle monthly revenue of INR 70 Cr
And current circle monthly billing of INR 120 Cr
Collaboratively working with cross-functional teams across Projects, SCM, Operations, Finance, etc
To address customer concerns within pre-defined SLAs
Reviewing the tenancy ratio for sites within the circle and driving improvements in radio frequency mapping for analyzing the business potential of new/existing sites
Communicating concerns raised by the customers to the Operations team and ensuring their resolution in accordance with (Master Sales Agreement) MSA
Ensuring that any new proposals and agreements with customers are reviewed by Contracts team and maintaining strong relationships with stakeholders at customer accounts within the circles
Aligned crucial parameter of customer product specification, evaded revenue leakage of ~320 mn Pan India
Built the ecosystem for business from grounds up by building strategic partnerships/alliances with ISPs like Tikona, Ishan Network & Sify to expand market reach and drive revenue growth, contributing to a 10% YOY revenue increase
Streamlined the payment collection and recovery process, resulting in achievement of 101% of collection target (Billing v/s Collection) on YOY basis and reduction in Circle DSO outstanding from 97 Days to 51 Days through timely collection of Infra & Opex as per MSA guidelines
Participated actively in arbitrations with incumbents and ensured amicable closures
Served as a champion of change to implement new CRM portal Siterra with active involvement in training of sales teams to ensure smooth transition to the new system within 3 weeks, which resulted in a 30% improvement in sales tracking accuracy and 15% increase in team productivity
Recognized by Management for Healthy Customer Connect, System, Products and Contracts understanding
Awarded with Certificate of Appreciation by Airtel for fast SP for New build & capacity sites (2021 – 2022)
Received Certificate of Excellence by Airtel for Best Deployment (2018 – 2019)
Felicitated with Certificate of Appreciation by management for idea Submission stage of Innovation Challenge 2018
Circle Manager – Sales & Marketing
ATC Telecom Tower Corporation
03.2013 - 07.2015
Company Overview: An ATC Group Company
Drove the functions of Sales and Marketing for meeting assigned business targets for NESA and Bihar circles
Led a team of 4 members and managed annual revenue of INR 20 Cr
For Assam & Northeast regions and INR 25 Cr
For Bihar & Jharkhand regions
Responsible for Selling/Cross Selling existing portfolio to operators and crafting and executing winning strategies to secure equal % of market share against OpCos planned expansions in circle
Conducted product portfolio awareness sessions with Operators for maximizing business opportunities
Scrutinized billing and implemented required actions taken for system and billing regularization based on gaps identified
Participated in government tenders, supported acquisition team in institutional acquisition and built required market intelligence for strategic decision-making, and ensured completion of projects within the stipulated timelines with end-to-end coordination as custodian of customer request portal
An ATC Group Company
Increased tenancy ratio of Bihar circle from 1.2 to 1.94 during Mar’ 13 to July’ 15 and of Assam & NE Circle from 1.1 to 1.65 during Apr’ 11 to Feb’ 13
Ensured timely collection of Infra & Opex as per MSA guidelines, as a result of which achieved significant reduction in NESA Circle DSO outstanding from 180 to 45 days and Bihar & Jharkhand Circle DSO outstanding from 135 to 37 days
Received Award of Merit in 2012 from management for exceptional performance in Platinum & Delight sites
Circle Account Manager
India Telecom Infra Ltd.
10.2009 - 03.2011
Managed revenue volume of INR 12 Cr
Per annum and led strategic initiatives for enhancing overall Circle profitability
Achieved 100% growth in Tenancy from 0.72 in Oct’ 09 to 1.5 in Oct’ 10
Spearheaded major projects like TTSL, Idea, Airtel & STEL and delivered the same within committed time frame
Recognized for reducing total Daily Sales Outstanding (DSO) of circle to 55 days
Built strong relationship with Telecom operators in assigned circle and Government accounts (like BSNL)