Track record of providing reporting and insights across the digital channel pertaining to content, product information, assortment and competitive gaps/opportunities.
Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new clients/ markets, thereby expanding the customer base.
Built strong working relationships with key stakeholders for smooth business operations, experience of implementing innovative procedures and service standards.
Analyzed competitor performance and market trends to provide recommendations for brand development; assisted in developing promotional strategies for brand awareness and profitability.
Determined how to effectively brand the company or its products so they appeal to customers.
Met business needs in a fast paced, expanding environment; focused on managing a wide spectrum of tasks in Vendor Management, Supply Chain Management, Sourcing & Procurement.
Exposure of leading project management functions, building & maintaining vendor relations; instituting new systems by analyzing current scenarios & taking collaborative measures to enhance vendors' efficiency without compromising on quality/ cost & resolving critical issues timely.
An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills, possess sound analytical & critical thinking skills with high degree of curiosity to drive the next levels of business questions and insights; capability to constantly push personal boundaries to new levels to strengthen effectiveness.
Overview
5
5
years of professional experience
1
1
Certification
Work History
E-Commerce Promotions Coordinator
Saadia India Services pvt. ltd.
Bangalore
07.2023 - 01.2024
Developed and executed promotions aligned with business goals and marketing objectives.
Collaborate with merchant and buyer teams to integrate promotions into overall marketing strategies.
Determined appropriate discounts, offers, and incentives to attract and retain customers.
Monitor and analyzed the effectiveness of different discount and promotion types.
Coordinated promotions for new product launches to maximize visibility and sales.
Worked with product teams to understand key features and benefits for effective promotion.
Planned and implemented promotions for seasonal events, holidays, and special occasions, ensured timely execution and removal of seasonal promotions.
Utilized data analytical tools to track and measure the performance of promotions, provide insights and recommendations based on the analysis of promotion effectiveness.
Developed strategies to enhance customer engagement through promotions.
Implemented continuous improvement strategies based on feedback and performance data of promotions.
Brand Analyst
Lowe's Services India Pvt. Ltd.
Bangalore
04.2022 - 10.2022
Overseeing one of Lowe's private brands and collaborating with cross-functional partners to improve brand performance and online consumer experience on Lowes.com.
Managing a portfolio of over 500 items, conducting strategic analysis to discover conversion bottlenecks, and optimizing product visibility on the platform.
Using CSAT, reviews, and Q&A feedback to consistently improve the entire customer experience for assigned brands.
Delivering reliable data and insights across digital channels about content, product information, assortment, and competitive gaps/opportunities.
Administering one of Lowe's private brands and working with cross-functional partners to optimize brand performance and the online consumer experience on Lowes.com.
Supervising a portfolio of over 500 goods, performing strategic analysis to identify conversion bottlenecks, and optimizing product exposure on the platform.
Providing dependable data and insights about content, product information, assortment, and competitive gaps/opportunities via digital channels.
Analyzed data from websites, mobile applications, and other digital platforms, including tracking metrics such as user behavior, traffic sources, conversion rates, and other KPIs relevant to the business.
Created regular reports and dashboards to provide insights to stakeholders. Identify trends, patterns, and anomalies in the data and provide actionable recommendations.
Identified opportunities to improve website performance, such as reducing bounce rates, increasing engagement, and improving conversion rates.
Vendor Management Specialist
Appario Retail Pvt. Ltd.
Bangalore
09.2018 - 04.2022
Managed over ten brands in the "Gaming Components" Subcategory, as well as onboarding new selections based on new market trends and competitor selections.
Supervised a portfolio of over 300 products and optimized brand performance.
Developed long-term growth strategies for my brands and set weekly/monthly goals to track progress.
Investigated LBB and ROOS% issues and developed a pricing and inventory plan to reduce LBBs and ROOS%.
Administered the profit and loss for all subcategory brands, strategizing revenue growth areas, and utilizing opportunity areas to reduce downstream losses and increase revenue.
Dealt with vendor escalations, competitor pricing analysis, and catalogue issues, overseeing “RTV” negotiations and alignment to reduce UHI and USI.
Partnered with multiple stakeholders to establish necessary processes and SOPs to better manage the business.
Communicated with brands on a weekly/monthly basis to discuss brand progress, build selections, promotion and deal support, supply chain issues/challenges, fill rate optimization, quarterly targets, and monthly targets.
Acquired new skills and applied them to daily tasks to boost efficiency and productivity.
Oversaw projects and analyzed data to identify areas for improvement.
Education
Bachelor of Engineering - Computer Science
Vivekananda Institute of Technology
Bangalore
06-2018
Skills
Market Understanding
Key Account Management
Cross-Functional Collaboration
Revenue Generation
Merchandising Proficiency
Contract Negotiation
Stock Management
Cost Analysis
Supplier Audits
Vendor Relations
Affiliations
Football
Badminton
Music
Books
Racing
Certification
Key Account Management provided by LinkedIn Learning
PowerBI Essential Training provided by LinkedIn Learning
Supply Chain foundations provided by LinkedIn Learning
SEO: Ecommerce Strategies provided by LinkedIn Learning
CSCMP Supply Chain Foundations: Procurement Professional Certificate provided by CSCMP and LinkedIn
CSCMP Supply Chain Foundations: Inventory Management Professional Certificate provided by CSCMP and LinkedIn
Accounts Payable Supervisor at SAADIA INDIA SUPPORT SERVICES PRIVATE LIMITEDAccounts Payable Supervisor at SAADIA INDIA SUPPORT SERVICES PRIVATE LIMITED
Stacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. LtdStacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. Ltd