Summary
Overview
Work History
Education
Skills
Tools And Platforms
Certification
Hobbies and Interests
Timeline
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Pramod N K

Pramod N K

Bangalore

Summary

Digital Marketing Strategist with 7.5+ years of experience driving ROI-focused campaigns across Meta, LinkedIn, TikTok, YouTube, Google, and more. Skilled in performance marketing, paid media, and content strategy, with a track record of boosting brand visibility, engagement, and customer acquisition across B2B, and B2C sectors. Specialized in turning data into impact and creative ideas into conversions, while leading cross-functional digital teams to deliver high-performing, scalable campaigns.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Manager - Paid Social

WPP Media Pvt Ltd
05.2022 - Current
  • Spearhead paid media campaigns across Meta, LinkedIn, TikTok, Snap, and Pinterest for global brands.
  • Involved in media planning and execution, ensuring full-funnel performance.
  • Built and maintained EOC reports, PCAs, and weekly performance dashboards.
  • Delivered timely optimizations to enhance campaign efficiency and ROI.
  • Increased Liz Earle brand revenue by 45% on Meta; improved ROAS from 5.68 to 10.48.
  • Boosted Audible installs and subscriptions by 124% through Meta.
  • Achieved 214% growth in LinkedIn link clicks, while reducing CPC from £1.25 to £0.59.
  • Reduced CPA by 45% and increased sales by 82%, raising ROAS from 3.46 to 13.9.
  • Coordinated cross-functional teams to streamline project execution and communication.

Digital Marketing Associate (Ad Operations)

Kinesso Marketing Services (IPG Group)
07.2021 - 05.2022
  • Developed and executed campaigns on Meta, LinkedIn, and Google Ads.
  • Provided paid campaign support to BMW, Planet Fitness, Rexall, Mini, and others.
  • Trafficked display campaigns via DCM for Planet Fitness, J&J, and AMEX.
  • Supported BMW's X3 and X5 launch campaigns, increasing leads by 42% on Meta and LinkedIn.
  • Spearheaded the 'New Year, New Resolution' campaign, leading to a 48% growth in website traffic and a 14% increase in sign-ups.
  • Offered analytical insights to improve campaign performance.
  • Analyzed website traffic using analytics tools to improve user experience.
  • Coordinated with design teams to produce compelling visual assets for campaigns.
  • Collaborated with cross-functional teams to ensure cohesive brand messaging.

Social Media Specialist

Alice Blue Financial Services
11.2020 - 07.2021
  • Oversaw end-to-end social media marketing, Google Ads, branding, and ORM.
  • Facilitated online community engagement through contests and interactive posts.
  • Managed content, campaigns, and audience engagement across multiple platforms, achieving a 551% growth in Facebook engagement, a 128% increase on Instagram, and a 120% increase on LinkedIn.
  • Successfully increased audience growth by 28% on Facebook, 27% on Twitter/X, 24% on Instagram, and 24% on LinkedIn.
  • Generated over 6,000 leads via the 'Big Brokerage Benefits' campaign.
  • Converted 10,000+ inactive clients to active users with the 'Zero Brokerage' campaign.
  • Implemented influence marketing and PR activities, which led to an increase in sales by 30%.
  • Collaborated with marketing team to align social media campaigns with branding goals.

Digital Marketing Manager

Vivasvan Digital Solutions
10.2017 - 11.2020
  • Led the development and implementation of comprehensive social media strategies for clients across Meta, LinkedIn, Twitter/X, Snapchat, and other platforms, resulting in a 20% increase in overall brand engagement.
  • Involved in social media management, online reputation management, and influence marketing to increase the brand presence of the clients.
  • Orchestrated the highly successful 'Food for Thought' campaign, resulting in a 35% increase in website traffic and a 22% boost in sales on the Meta and LinkedIn platforms.
  • Achieved a 25% improvement in engagement rates through targeted content and community engagement initiatives for a renowned brand.

Education

PGPM - Strategic Digital Marketing

Great Lakes Institute of Management
01.2021

Bachelor of Engineering -

VVIT
01.2017

Skills

  • Paid media strategy
  • Campaign planning and execution
  • Performance analysis and optimization
  • Google and social media analytics
  • A/B testing for ads
  • Influencer marketing and partnerships
  • Media planning and buying
  • Content creation and copywriting
  • Trend analysis and market research
  • Brand positioning and funnel optimization
  • Cross-functional collaboration
  • Data analysis
  • Audience targeting
  • Stakeholder communication

Tools And Platforms

  • Meta Ads Manager
  • LinkedIn campaign manager
  • Google Ads
  • DCM
  • TikTok ads
  • Snap Ads
  • Microsoft Excel
  • GA4
  • Sprinklr
  • Prisma
  • Asana
  • Trello
  • Konnect Insight

Certification

  • Meta media buying and planning
  • Fundamentals of LinkedIn marketing
  • Basics of Pinterest ads

Hobbies and Interests

  • Travel: Exploring new cultures and geographies
  • Reading: Non-fiction, self-help, and marketing books

Timeline

Manager - Paid Social

WPP Media Pvt Ltd
05.2022 - Current

Digital Marketing Associate (Ad Operations)

Kinesso Marketing Services (IPG Group)
07.2021 - 05.2022

Social Media Specialist

Alice Blue Financial Services
11.2020 - 07.2021

Digital Marketing Manager

Vivasvan Digital Solutions
10.2017 - 11.2020

PGPM - Strategic Digital Marketing

Great Lakes Institute of Management

Bachelor of Engineering -

VVIT

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