Pramod PATIL
Mumbai
Summary
Results oriented Sales Manager bringing 15+ Yrs of FMCG sales experience. Seeking for association with an organization where my skills and abilities could be best utilized up to full Potential with an element of enhancement in knowledge. Dedicate self for progress of organization , Self-motivated, driven and adaptable with proven track record of exceeding goals. I am quite passionate about driving meaningful change with people & brands
Overview
16
16
years of professional experience
Work History
Regional Key Account Manager
Good Glamm Group
04.2022 - 04.2023
- Managing all aspects of West MT business and average business size 3.6 Cr per annum.
- Work with Account Regional Heads to develop month, quarter, and annual plans to achieve business targets and long-term goals.
- Developed and implemented effective sales strategies to increase market share in the assigned territory
- Leading a team of 5 TSO & 2 ASE on roll & 2 Supervisor, 60 BA off roll.
- Evaluated resource utilization to identify opportunities for optimization and Driving the overall Sales Training agenda for the Sales team which help better understanding of System and Processes.
- Monthly review of team performance and budget achievement to drive the business.
- Tracked and analyzed account /OLs level offtake trends and guide team for corrective action, identifying opportunities for growth and eliminating potential threats.
- Driving Sales Development Initiatives like festival activation, Seasonal activation through visibility to improve offtake.
Area Sales Manager
Reckitt Benckiser India Pvt Ltd
12.2020 - 03.2022
- Responsible for 90+ Cr annual business handling the General Trade , Modern Trade & E Com business in Karnataka Remote.
- Leading team of 5 TSI / 2 ASE directly and field force of 48 indirectly across network of 25 channel partners.
- Monthly, Quarterly and Annually budget planning for assign territory .
- Planning and delivery of brand growth plans with trade marketing interventions
- Developed and implemented effective sales strategies to increase market share in the assigned .
- Driving the short term and long-term sales targets of the territory along with other objectives in the business plan.
- Planning with team to nourish NPD’s by proper placement plans, activation supports.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Strengthening relationships with key customers, improving service levels, and maximizing in-store presence with impactful executions
- Setting Sales & Efficiency Goals at Stockist Level & Tracking them on WTD/MTD/YTD basis for Successful & Timely Achievement.
- weekly & Monthly review team performance and budget achievement to drive the business.
- Conducted ongoing staff development to help employees achieve growth within job roles.
- Ensuring commercial compliance and business ethics while delivering strong growth
- Planned and executed promotional in store events to increase business and sales revenues
Area Sales Executive
Reckitt Benckiser India Pvt Ltd
10.2018 - 11.2020
- Managing sales and distribution in the MT > channel of the complete RB Portfolio with an average business of 144 Cr per annum.
- Managing team of 7 TSI (On role), 70+ DBSR, with OL coverage 10K+
- Developed and implemented strategic sales plans to accommodate corporate goal.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Penetrated new markets by investigating competitor coverage, services and trends.
- Recruited, interviewed and hired people adding value, skills and experience to sales team.
- Conducted OJT and empowering TSI’S, DBSR , Promoter & Merchandiser Team and ensuring the best in class executions at OLs level.
- Assisted in creating marketing materials including brochures, catalogues and other advertising media.
- Successfully managed Mumbai D Mart Direct DC Business transition from indirect which led to highest offtake growth - 27%
- Managed Cash and Carry chains like Walmart, Reliance, Metro, Booker and significantly improved Non KVI ratios and help to correct MOP of KVI Lines.
Sr TSO
Reckitt Benckiser India Pvt Ltd
01.2014 - 09.2018
- Managing GT & MT channel business for entire portfolio of Reckitt products with an average business of 72 Cr per annum in Mumbai
- Handling biggest distributor (WEST) region for DC & DSD supplies of accounts.
- Leading a team of 6 supervisors and 72 KASR.
- Responsible for delivering Primary and Secondary Targets, Channel Partner Management and strengthening relationships with key customers, improving service levels, and 4 P execution @ OLs level.
- Conducting data analysis on regular basis on stockiest/chain/store/brand/SKU level and drawing plan of action
- Initiative taken to drive “Project Setu’’ which is identify linking gaps and ensuring closure in retail accounts like Reliance, D-Mart, ABRL, Trent and C&C accounts like Metro, Reliance and Booker regional chains. Generated 11 lacs of incremental business in per months by fixing SKU gaps.
Area Sales Executive
ITC Ltd
10.2008 - 12.2013
- Managing sales and distribution in the Modern trade channel of the complete ITC portfolio with an average business of 10 Cr per annum in Mumbai
- Successfully launched many NPD brands like Ashirwad, Sun feast, Bingo, Candyman, Vivel, Fiama and Mangle deep.
- Procuring Purchase Orders & Ensuring Proper Fill Rates to ensure the Growths.
- Discussing the Implementation Gaps & Stock-out situations with the Stockists and Implemented stock control sheet @ stockist.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Executing Daily Activities as per plan, negotiating right location, Space & Share of Shelf to have the Category and Visibilities at Prime Locations in the Outlets.
- Monitored sales team performance, analyzed sales data, and reported information to area managers.
- Provided impactful sales training and motivated sales team members to drive revenue growth.
Territory Sales Officer
Eveready Industries India Ltd
06.2007 - 10.2008
- Managing sales and distribution in the General Trade channel of the complete Eveready portfolio with an average business of 4.8 Cr per annum in Mumbai
- Managing team of 8 DBSR with OL coverage 1900+
- Training of DBSR on selling skills, regular review of DBSR on targets and ECO, bill productivity, TLS and market working.
- Monitoring SKU-wise performance of the category and taking corrective actions.
Education
MBA - Marketing
NIM
Nasik 06.2005
Bachelor of Science - Chemistry
PSGVPM's College
Shahada, MH 06.2005
Skills
- Business Development and Planning
- Business Strategy
- Team Management
- Stakeholder / Account Management
- Negotiation
- Sales Operation – Retail & B2B
- Category Management
- Brand Management
- Market intelligence
- Coverage Expansion & driving GTM
Accomplishments
Reckitt Benckiser India Pvt Ltd
- Awarded No-1 ASE in 2019 and 2020
- Awarded No.1 TSI West Region in 2016 and 2017
- No1 MT ASE in West for Vanish Activation in 2020
ITC Ltd
- Recognized for Highest Growth in D Mart 34 % in 2012
Timeline
Regional Key Account Manager
Good Glamm Group
04.2022 - 04.2023
Area Sales Manager
Reckitt Benckiser India Pvt Ltd
12.2020 - 03.2022
Area Sales Executive
Reckitt Benckiser India Pvt Ltd
10.2018 - 11.2020
Sr TSO
Reckitt Benckiser India Pvt Ltd
01.2014 - 09.2018
Area Sales Executive
ITC Ltd
10.2008 - 12.2013
Territory Sales Officer
Eveready Industries India Ltd
06.2007 - 10.2008
MBA - Marketing
NIM
Bachelor of Science - Chemistry
PSGVPM's College
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