PRAMOD SINDHE
Summary
Strategic professional with ~12+ years of experience in advertising & marketing operations, specializing in accessories and international brands. Demonstrated expertise in marketing, digital marketing, campaign management, product management and brand management. Proven track record of overcoming challenges & driving business growth through effective on-platform and off-platform strategies, consistently delivering exceptional results and achieving business goals.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Manager - Marketing & Sales Operation
Myntra Design Pvt. Ltd
Bengaluru
06.2020 - Current
- Revenue Generation: Achieved Rs 150+ Cr in ad revenue with 100% YoY growth through PLA and search display advertising.
- Brand Optimization: Enhanced performance for 10+ brands by refining PLA strategies.
- Data Insights: Developed case studies and dashboards to drive campaign performance and revenue.
- Search & Display Campaigns: Improved ROI and visibility, driving 30% of monthly sales; designed high-conversion display campaigns with strategic planning.
- Multi-Channel Marketing: Leveraged opportunities for brand launches and traffic growth across multiple channels.
- Traffic Analysis: Used DAAS for traffic analysis and performance benchmarking to support brand growth.
- Growth Strategies: Implemented SOM/SOV-based strategies for effective campaign management.
- Ad Sales Growth: Drove Rs 100 Cr in ad revenue for 400+ brands on Myntra over two years.
- Campaign Management: Optimized digital campaigns across platforms, ensuring high ROAS and quality control.
- Product Development: Collaborated on ad product development, enhancing features and performance, including new tool building, and A/B testing optimization.
Campaign Manager
Isocrates Pvt. Ltd
Mysore
12.2019 - 06.2020
- Campaign Management & Optimization: Led and monitored performance for all demand-side programmatic campaigns, optimizing display platforms, managing pacing, margins, and performance, and providing regular updates to sales and account teams.
- Client & Stakeholder Relations: Delivered exceptional client service, addressing concerns and building long-term relationships with clients, suppliers, and internal teams while providing insights to enhance platform functionality.
- Team Leadership & Mentoring: Mentored junior ad ops analysts and campaign managers, overseeing end-to-end campaign processes including media planning, setup, trafficking, and reporting.
Ad Operations Specialist
Amazon Development Centre
Bengaluru
08.2015 - 12.2019
- Campaign Optimization: Administered and optimized programmatic campaigns, leading to significant KPI improvements.
- Team Collaboration: Worked with team members to achieve target results and improve overall performance.
- File Organization: Organized files to enhance efficiency and traceability in campaign management.
- Customer Engagement: Demonstrated exceptional customer engagement skills by comprehending client needs, delivering superior service, and meeting demand.
- Search & Display Metrics: Utilized optimization techniques, such as keyword bidding, to enhance search metrics for sponsored products, brand ads, and display ads.
- Operational Excellence: Ensured 100% quality and on-time delivery of one-day campaigns, while managing trafficking, troubleshooting, and reporting.
- Team Development: Monitored and assessed trainee performance for accuracy, while simultaneously conducting interviews, onboarding, and mentoring of 10+ professionals resulting in enhanced team competency
Client Service Analyst
Theorem India Pvt. Ltd. - Rocketfuel & Cars.com
Mysore
06.2013 - 08.2015
- Ensured proper set-up & execution of all digital ad campaigns; scheduled & managed advertising campaigns (including display, video and value exchange) across all digital platforms (including online, mobile)
- Steered Management of Display & CPC campaigns, optimization of CPM / CPC campaigns and troubleshot technical issues tied to campaign setup/delivery; collected creative assets (Image, text link, flash, video & 3rd Party tags) from client before the scheduling date of campaign
- Managed the new client's and educated the same to the team for completing the task; generated the delivery reports & optimized campaign with client confirmation; took sessions for client updates & discussion on preventive actions for errors
- Worked with the tool DSP (GAM - Google Ad manager), DV360 (Double click Bid Manager).
Order Processing Analyst
Altisource Business Solution Pvt. Ltd - Finance & Banking
Bengaluru
11.2011 - 11.2012
- Managed work Queue, allocation of tasks across individuals while meeting SLAs and ensuring agreed Quality KPIs
- Managed a team of 110 individuals for Mortgage process for US banking (JP Morgan Chase band)
- Vendor management
- Ensured Quality as per agreed KPIs, ensured SLAs as met & CSATs between ~90-95%.
Education
Bachelor of Science -
Jagadguru Sri Shivarathreeshwara College, Rajiv Gandhi University of Health Sciences
Skills
- Appnexus Brand Awareness
- Brand Management
- Brand Positioning
- Amazon Ads
- Business Development
- Performance Programmatic
- Facebook Ads
- Operations Management
- Google Ad Manager
- Jira
- Lead Generation
- Market Analysis
- Media Buying
- People Management
- Product Management
- Product Roadmap
- Quality Assurance
- Salesforce
- Strategic Planning
- Team Building
- Twitter Ads
- Myntra Ads
- Search Ads (KW Targeted)
Certification
DCDME Certificates - Digiperform Digital Marketing
Technicalproficiencyandtools
- GAM Publisher Tool
- FCC (Fliplkart cloud Computing)
- Rodeo
- Cornerstone, Shazam, AppNexus
- Kubic & Smart Store
- GAM / Rodeo - Booking & Forecasting
- Trafficking & Optimization
- Discrepancy investigation (Clicks, Impressions, Conversion & Click to land)
- Queue Management System like Salesforce, Jira to enhance the workflow
Accomplishments
* Won the CX Star Award – Customer Obsession from Amazon in 2018 and received high five and appreciations from over 25 stakeholders
* Received 2 quarterly awards (‘Consumer First’ and ‘Aim High’) for successfully driving multiple projects
Timeline
Sr. Manager - Marketing & Sales Operation
Myntra Design Pvt. Ltd
06.2020 - Current
Campaign Manager
Isocrates Pvt. Ltd
12.2019 - 06.2020
Ad Operations Specialist
Amazon Development Centre
08.2015 - 12.2019
Client Service Analyst
Theorem India Pvt. Ltd. - Rocketfuel & Cars.com
06.2013 - 08.2015
Order Processing Analyst
Altisource Business Solution Pvt. Ltd - Finance & Banking
11.2011 - 11.2012
Bachelor of Science -
Jagadguru Sri Shivarathreeshwara College, Rajiv Gandhi University of Health Sciences
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