Pramoda G

New Member Registration – Carpenters and Contractors Onboarding
 Training and Participation in Onboarding Process - Support and Train
sales team to drive enrolments.
 Regular Market Visit - Meeting, educating & continual interactions with
dealers on references & leads.

Drive Activation and Member Engagement.
 Regular Coordination with Sales team in terms of members engagement - Enrolled members should start engagement within a quarter.
 Manage Program Collaterals - Provide Program Kits, User manual to drive activation.
 Designing and Managing of Engagement Calendar - Execute activities as per designed calendar in terms of Carpenters and Contractors meets.

Program Governance.
 Build Relationship with Active Members - Timely Member issue resolution for priority set of member.
 Sales Team reporting and performance check - Track and assist sales team on WhatsApp group, Extract, analyze and interpret data from
different sources to enable data visualization and translate findings into simple actionable insights.
 Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations.
 Manage projects in order to deliver them on time and within budget.

• Campaign Design and Execution:
• Collaborate with marketing and sales teams to design and execute targeted CRM campaigns.
• Segment customer data to identify specific target audiences for campaigns.
• Implement and manage CRM campaigns across multiple channels, including email, SMS, WhatsApp and RCS.
• Campaign Analysis and Reporting:
• Develop and maintain detailed campaign performance reports, including key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Analyze campaign data to understand customer behavior and preferences.
• Identify areas for improvement and make data-driven recommendations to optimize campaign performance.
• Platform Management:
• Managed CRM and Loyalty platform, ensuring data accuracy, integrity, and seamless operations.
• As a Brand POC for platform vendors, tracking outstanding deliverables and ensuring timely resolution.
• Monitored campaign performance metrics, analyzed results, and implemented best practices to enhance delivery rates and overall effectiveness.

• Prepared monthly business performance reports using Excel, ensuring accurate data collation and analysis.
• Conducted in-depth analysis of data to identify trends, measure performance, and provide actionable insights.
• Documented and reviewed month-end and quarter-end business reports to support decision-making.
• Delivered detailed reports and analysis to management, enabling them to track and monitor overall business health effectively.
• Developed visual dashboards and performance metrics for streamlined reporting and evaluation.

• Developed and executed CRM and loyalty strategies using data analytics to improve customer engagement and sales.
• Managed SMS, RCS, and WhatsApp campaigns to strengthen customer communication and retention.
• Successfully launched the "My Rewards" Loyalty program, boosting customer loyalty & engagement.
• Optimized CRM and Loyalty platforms to streamline processes and enhance campaign performance.
• Analyzed market trends and sales data to provide actionable insights for business growth.
• Collaborated with the marketing team for campaign activation and market research, ensuring alignment with business goals.