Prana Krushna Gouda
Ad Operations Associate
Hyderabad,TS
Summary
Data-driven Ad Operations professional with over 2 years of experience in full-funnel campaign execution, A/B testing, and SQR analysis. Eager to bring hands-on experience in campaign structuring, budget pacing, and automated bidding to the Google Ads Associate role, ensuring maximum budget efficiency and brand alignment across B2B and B2C segments.
Overview
2
2
Languages
17
17
years of professional experience
Work History
Ad Operations Associate
MediaMint (Advertising Agency)
10.2024 - Current
- Led cross-functional teams to execute integrated marketing campaigns, enhancing brand visibility and engagement.
- Developed strategic media plans using data analytics to optimize advertising spend across multiple channels.
- Streamlined reporting processes, improving accuracy and reducing turnaround time for client deliverables.
- Collaborated with creative teams to ensure alignment of messaging with client objectives and audience insights.
- Conducted market research to identify trends, informing strategic recommendations for clients' advertising strategies.
- Analyzed campaign performance metrics, providing actionable insights that drove continuous improvement in client results.
- Generated reports detailing findings and recommendations.
Process Developer
Genpact India Pvt. Ltd
12.2017 - 01.2024
Customer Service Executive
HSBC Electronic Data Processing India Private Limited
08.2011 - 10.2016
Phone Banking Officer
ICICI Bank Limited
03.2009 - 03.2011
Education
Post Graduate Certificate in Management - Digital Marketing
Symbiosis International
Pune, India08-2021
Bachelor of Arts -
Utkal University
Cuttack, Odisha, India08-2004
Skills
Proficient in SEM campaign management
Search query report analysis proficiency
Proficient in GA4 and Google Ads
Competitor analysis expertise
Google Ads optimization
Keyword analysis and strategy
A/B testing proficiency
Timeline
Ad Operations Associate
MediaMint (Advertising Agency)
10.2024 - Current
Process Developer
Genpact India Pvt. Ltd
12.2017 - 01.2024
Customer Service Executive
HSBC Electronic Data Processing India Private Limited
08.2011 - 10.2016
Phone Banking Officer
ICICI Bank Limited
03.2009 - 03.2011
Post Graduate Certificate in Management - Digital Marketing
Symbiosis International
Bachelor of Arts -
Utkal University