PRANATI KHANNA

• Planned, executed, and optimised performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn for founder-led start-ups and small technology firms, driving brand visibility and lead generation.
• Generated qualified B2B leads through full-funnel digital marketing strategies, including paid campaigns, landing page optimisation, retargeting, and conversion-focused messaging.
• Led SEO initiatives including keyword research, web page optimisation, technical SEO recommendations, and content visibility strategies, to improve organic traffic and search rankings.
• Improved marketing funnel performance by identifying drop-off points, optimising customer journeys, and implementing conversion improvement strategies across channels.

• Managed LinkedIn brand visibility and engagement initiatives, leveraging thought leadership, campaign content, and employer brand storytelling to increase audience reach, engagement, and brand credibility in the technology ecosystem.
• Collaborated cross-functionally with marketing, HR, leadership, creative, and external agencies to ensure consistent campaign execution, stakeholder alignment, and timely delivery of digital initiatives.
• Led digital marketing and brand strategy initiatives for India, planning and executing integrated campaigns across digital channels to strengthen visibility, engagement, and business positioning in the technology space.
• Led SEO and search visibility efforts, including keyword research, on-page optimisation, content structuring, and discoverability improvements, to strengthen organic traffic and digital presence.
• Built a reporting framework using GA4 and LinkedIn Insights to measure content interactions and pipeline impact.
• Worked closely with web and technical teams to improve website performance, mobile responsiveness, UX, and content discoverability, resulting in stronger engagement and improved site experience.
• Created and monitored performance dashboards and campaign reports, tracking digital KPIs, audience engagement, website traffic, and content effectiveness, to generate actionable insights for leadership teams.

Key Projects

1. Engineering and Emerging Tech Brand Visibility Programme.

2. Specialised Tech Hiring Campaigns – SAP, Cloud, and Engineering.

• Led B2B digital marketing and executive visibility initiatives across India, APAC, and LATAM regions, driving strategic communication programmes focused on enterprise audiences, technology professionals, and senior decision-makers.
• Collaborated with regional teams across LATAM and APAC to localise campaign messaging, digital communication, and audience engagement strategies, to improve regional resonance and campaign effectiveness.
• Contributed to brand awareness and digital engagement growth through integrated content, social media, and external communication strategies, targeting enterprise and technology audiences.
• Led change communication and digital engagement initiatives during business transformation programmes, ensuring strategic messaging was effectively cascaded across regions and stakeholder groups, to drive alignment and adoption.
• Led performance tracking and campaign optimisation by analysing audience behaviour, engagement trends, content effectiveness, and digital performance metrics to improve campaign outcomes.
• Collaborated with business and marketing stakeholders to develop digital outreach strategies for pipeline-building initiatives, improving visibility among priority accounts, technology decision-makers, and enterprise audiences across regions.
• Contributed to change management and organisational communication efforts, enabling smoother adoption of strategic initiatives through targeted messaging, stakeholder engagement, and digital enablement.

• Taiwan Market Brand Awareness and Customer Acquisition Programme.
• Australia and New Zealand (ANZ) Regional Customer Engagement and Demand Generation.
• Leadership positioning for cloud and digital business units.

• Designed materials and guidebooks to enhance HR operations focused on inclusion, such as a detailed Disability Guidebook.
• Crafted internal branding campaigns aimed at increasing engagement levels and awareness of employee benefits.
• Utilised social media analytics to refine online branding strategies and enhance digital presence.