Pranav P
Senior Analyst - Operations
Bengaluru
Summary
A driven professional with over 3.5 years of experience in various dynamic startups, enhanced skills in data and number crunching, process optimization, and customer satisfaction. Skilled in problem-solving for product support and operational efficiency, Consistently delivered seamless results that exceed the expectations of key clients and internal stakeholders.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
5
5
Languages
Work History
Senior Analyst - Operations
Kofluence Tech Pvt Ltd
Bengaluru
11.2023 - Current
- Planning, Querying, Streamlining & Formatting of various Creator data from system to match client requirements using SQL to fetch relevant data as CRM requests from the system.
- Developed complex dashboard and reporting tools using Google Sheets to track business performance metrics which essentially helped us identify patterns & for performing effective RCA (Root Cause Analysis) in case of any escalations.
- Guided acquisition process to capture projected cost and revenue synergies leading us to easily predict and track margins & profitability of overall projects.
- Designed and developed easy to use data pipelines to acquire, clean and process data.
- Delivered over 1.22 Cr in a span of 5 months in terms of Campaign execution & enhanced month on month Business pipeline of F&B brands vertical by developing Client & Agency relationships.
- Delivered accurate financial forecasts by conducting thorough data analysis and research on market trends
Creator Outreach Manager
WLDD Pvt Ltd
Bengaluru
4 2023 - 11.2023
- Took active part in Business Operation quests, Attended to multiple Ad-hoc report requests from management & Further assisted in creation of multiple Internal resources dashboards that tracked performances & Growth of internal resources such as active campaign metrics, revenue, dependencies and such other data for stake holders to review and analyze.
- Introduced Live Dashboards System for Tracking sheets & Pictographic report format to display accurate metrics, insights of quantitative and qualitative data for clients
- Provided backend support from Ops POV for Product, DBMS helping us maintain Inventory of various Digital entities, did basic querying & manipulation of data which helped in updating & maintaining of creator data, gaining hands on NoSQL Experience in Mongo-Db
- Led Departmental calls and Pod calls, helped solving various escalations & OTG campaign challenges leading to seamless week on week and month on month workflows ensuring smooth operations
- Led Technical trainings and expanded team size from 4 to 8 members, further trained them in various roles ranging from Inventory Management, Execution of Outreach & Distribution of content on platforms such as Instagram & Twitter.
- Pioneered growth of Regional Inventory which consisted South regional channels with languages such as Tamil, Telugu, Kannada & Malayalam and played vital role for its operations
Creator Outreach Executive
WLDD Pvt Ltd
Bengaluru
05.2021 - 05.2023
- Carried out seamless communication and streamlined operations among clients, creators, and digital property owners
- Streamlined inventory management and onboarding for creators and digital channels by Formulating data pipeline template, facilitating growth analysis. Also played key role in supporting in-house product development.
- Assisted product team in terms of User Acceptance Testing and actively shared insights regarding new features or additions
- Worked & Executed on Campaigns with budget tickets ranging from 4L to 45L (As Lead) for Brands like Amazon Prime Video, Netflix, D+H, developing smooth rapport with clients.
- Managed several client and vendor related crisis management, Performed spontaneous RCA for enhanced Problem Solving on any given Project, Establishing professional rapport for utmost optimization & efficiency. Acted as Operational bridge between client & creators
- After swift promotion, Led team of three, successfully executing campaigns and solving complex qualitative problems. Also tailored training to optimize each member's strengths and improve their weaknesses.
- Expanded Regional Inventory for languages such as Tamil, Telugu, Malayalam & Kannada by building database from scratch and have categorized them according to their Niche
Freelance Creative Consultant
WLDD Pvt Ltd
Chennai
04.2020 - 03.2021
- Established freelance contributor for diverse Social Media campaigns in entertainment sector, predominantly for regional OTT Movies & shows Including Big boss 4 & other Tamil movies
- Affiliated with major platforms like Amazon Prime Video, D+H, MX Player, Leading strategic direction and curation of content for above key market players.
Education
PG Diploma - Data Science & Machine Learning
Scaler Academy
Remote 04.2023 - Current
B.Voc - Hospitality & Tourism Management
Madras Christian College
Chennai, India 06.2019 - 04.2022
High School Diploma -
SCS Matriculation
Chennai 06.2017 - 04.2019
Skills
Quantitative & Qualitative Analysis
undefinedWebsites
Additional Experience
National Cadet Corps - Petty Officer Cadet, 1 TN Naval Unit NCC, Best Cadet - Inter-collegiate.
Certification
Google Data Studio
Timeline
MySQL - Scaler
12-2023
Senior Analyst - Operations
Kofluence Tech Pvt Ltd
11.2023 - Current
Tableau - Scaler
05-2023
PG Diploma - Data Science & Machine Learning
Scaler Academy
04.2023 - Current
Google Data analytics
01-2023
Google Data Studio
08-2022
Creator Outreach Executive
WLDD Pvt Ltd
05.2021 - 05.2023
Freelance Creative Consultant
WLDD Pvt Ltd
04.2020 - 03.2021
B.Voc - Hospitality & Tourism Management
Madras Christian College
06.2019 - 04.2022
High School Diploma -
SCS Matriculation
06.2017 - 04.2019
Creator Outreach Manager
WLDD Pvt Ltd
4 2023 - 11.2023
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