Summary
Overview
Work History
Education
Skills
Websites
Software
Timeline
Generic
Pranav Raikar

Pranav Raikar

Marketing Automation | Lead Nurture | Demand Generation
Pune,MH

Summary

With 8 years of experience as a Marketing operations and Data management & analytics professional, I possess deep expertise in the marketing technology landscape, including personalization, data platforms, and analytics. Specializing in MarTech and AdTech solutions like Marketing Automation, data management, data compliance & regulation, customer data platforms. I have a proven track record in analyzing and integrating digital marketing systems, executing comprehensive marketing automation strategies, and leading end-to-end project implementations. collaborate closely with marketing, sales, product, and IT teams and continuously optimize campaign performance through strategic assessments and insights. My expertise includes working with tools such as Adobe Marketo Engage, Oracle Eloqua, HubSpot, Pardot, LeanData, Clearbit, Chili Piper, Hushly, Semrush, and 6sense, along with proficiency in Microsoft 365, Salesforce, Power BI, Tableau, Python, SQL, HTML, CSS, etc. Dedicated and innovative, I leverage technology and data to drive organizational success in Marketing Operations.

Overview

2025
2025
years of professional experience
9
9
years of post-secondary education

Work History

Marketing Operations & Automation | Demand Gen Lead Nurturing

Aisera
2 2024 - Current
  • Developed and implemented robust marketing architectures using Marketo Engage to streamline and optimize marketing processes
  • Created, tested, and monitored all Marketo programs
  • Crafted and executed tailored ABM and demand generation strategies
  • Proficient in web form creation and data collection processes
  • Expert troubleshooter for Marketo issues
  • Managed data hygiene and integration processes
  • Developed lead-scoring models and data segmentation strategies
  • Implemented lead routing protocols
  • Collaborated closely with Revenue Operations, Product Marketing, Demand Generation, Sales, and Customer Support teams
  • Responsible for crafting and designing marketing board deck to provide actionable data insights.

Marketing Operations & Automation | Sales

Ogee Studio
12.2022 - 01.2024
  • Spearheaded marketing operations initiatives at Ogee Studio, utilizing Adobe Marketo to optimize processes and drive efficiency in marketing workflows
  • Led comprehensive data management efforts
  • Implemented and fine-tuned lead scoring models
  • Developed and delivered detailed reports
  • Successfully integrated and leveraged various MarTech tools
  • Devised innovative email strategies.

Sales | Email Marketing & Automation

TruckX Inc
03.2022 - 10.2022
  • Performed campaign planning and optimization
  • Conducted research, data analysis, and reporting
  • Maintained and expanded prospect database
  • Developed and managed sales pipeline
  • Performed effective online demos to prospects.

Lead Generation | Demand Generation

iResearch Services
01.2019 - 02.2022
  • Generated new leads using various marketing channels
  • Evaluated campaign metrics and distributed performance reports
  • Optimized lead management processes
  • Developed lead generation strategies
  • Worked with sales and marketing teams to analyze campaign performance.

Demand Generation | Lead Generation Specialist

Flexisales Inc.
03.2018 - 05.2019
  • Made sales and marketed products and services by phone
  • Created email templates for the Sales team
  • Cultivated in-depth product knowledge
  • Made outgoing customer calls
  • Implemented strategic lead generation programs
  • Classified leads based on their need, budget, and decision-making capabilities.

Education

Data science & Machine Learning, Computer Programming/Programmer, General -

Technogeeks
02.2022 - 07.2022

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General - undefined

Symbiosis Institute of Management Studies
01.2015 - 01.2017

Bachelor of Commerce - BCom, Business/Commerce, General - undefined

Yashwantrao Chavan Maharashtra Open University
01.2010 - 01.2013

Bachlor of Hotel & Business Management - undefined

Dina Institute Of Hospitality & Business Management
01.2004 - 01.2008

Skills

Marketing automation and Email marketing

MarTech stack Management

Lead Nurturing

SEO & Paid digital

Events, Awards & Webinars

ABM strategies

GTM strategies

Content Marketing

Marketo Database Management

Data governance & Architecture

Data Privacy & Compliance

Data integration & Lead workflow

Campaign management and optimization

Revenue Forecasting and Board Deck

Troubleshooting Program errors

Cross-platform testing

Project management abilities

Behavior-driven development

Report Analytics

Penetration Testing

KPIs Optimization

Teamwork and Collaboration

Software

Adobe Marketo Engage

Oracle Eloqua

HubSpot

Salesforce

Microsoft 365

6Sense

Hushly

LeadData

PowerBI

ClearBit

Timeline

Marketing Operations & Automation | Sales

Ogee Studio
12.2022 - 01.2024

Sales | Email Marketing & Automation

TruckX Inc
03.2022 - 10.2022

Data science & Machine Learning, Computer Programming/Programmer, General -

Technogeeks
02.2022 - 07.2022

Lead Generation | Demand Generation

iResearch Services
01.2019 - 02.2022

Demand Generation | Lead Generation Specialist

Flexisales Inc.
03.2018 - 05.2019

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General - undefined

Symbiosis Institute of Management Studies
01.2015 - 01.2017

Bachelor of Commerce - BCom, Business/Commerce, General - undefined

Yashwantrao Chavan Maharashtra Open University
01.2010 - 01.2013

Bachlor of Hotel & Business Management - undefined

Dina Institute Of Hospitality & Business Management
01.2004 - 01.2008

Marketing Operations & Automation | Demand Gen Lead Nurturing

Aisera
2 2024 - Current

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Pranav RaikarMarketing Automation | Lead Nurture | Demand Generation