Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Pranav Rajput

Pranav Rajput

Marketing Manager
Noida

Summary

Results-driven Marketing Manager with 3 years of expertise in digital marketing, SEO, and web development. Proficient in using tools like Ahrefs, Semrush, and Google Analytics to drive brand awareness and lead generation. Successfully scaled website traffic from 0 to 600k visitors annualy. Seeking new opportunities to leverage my skills in a dynamic and growth-oriented organization.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Manager

Ecowiser
10.2021 - Current
  • Collaborated with developers to build the Ecowiser site on WordPress
  • Scaled website traffic from 0 to 600k visitors annualy within a year by implementing strategic SEO practices and content marketing
  • Led a team of 7 content editors and writers in a strategic overhaul of the content calendar, resulting in the publication of 600+ SEO-optimized articles within 2 years, boosting organic traffic by 500%
  • Used Ahrefs and Semrush for keyword research and creating content clusters, and conducted competitor analysis to inform strategic decisions
  • Conducted SEO audits and developed comprehensive SEO strategies, leading to significant improvements in search rankings
  • Oversaw the development and technical SEO of web directories built on Next.js
  • Handled link-building and managed the outreach process from prospecting to lead scraping to validation and campaign setup
  • Managed website backups, security, and speed optimization
  • Utilized Spyfu to analyze competitor ads and optimize ad strategies
  • Ran successful advertising campaigns on Facebook, Google, and Pinterest to drive traffic and engagement.

Website Administrator

Pearlpet
05.2023 - 05.2024
  • Developed and managed the e-commerce store on WooCommerce, later successfully migrating it to Shopify
  • Ensured a seamless transition from pearlpet.net to pearlpet.in without losing any traffic or Google indexing
  • Optimized the Shopify website for better conversions, enhancing user experience and sales performance.

SEO Consultant

Vallect
10.2022 - 12.2023
  • Led the migration of WordPress websites to new servers, ensuring seamless transitions
  • Developed and maintained websites for sudpi.com and vallect.com, enhancing user experience and functionality
  • Conducted SEO audits and developed comprehensive SEO plans for vallect.com, resulting in improved search rankings
  • Created content plans and performed keyword research to drive targeted traffic
  • Specialized in web development on the WordPress platform.

Search Engine Optimization Executive

Astra Security
04.2021 - 05.2021
  • Conducted comprehensive on-page SEO audits to identify areas for improvement
  • Identified and engaged prospects for link-building outreach, including email scraping and campaign creation
  • Achieved consistent week-on-week ranking improvements through strategic SEO efforts.

Education

Bachelors of Arts (Honours) -

University of Delhi

12th Standard - undefined

CBSE

Skills

    SEO & Analytics: Data Analytics, On Page SEO, Link Building, Google Analytics, Google Search Console, Ahrefs, Semrush, Spyfu, Technical SEO, Screaming Frog SEO, Google Disavow Tool

    Digital Marketing & Advertising: Digital Marketing, Digital Advertisement, Google Ads, Meta Ads, Conversion Optimization, Content Strategy

    Content & Website Management: Content Calendar Management, Content Strategy, WordPress, WooCommerce, Shopify

    Public Relations: PR campaigns, Influencer Marketing Campaigns , PR distribution , HARO

Websites

Certification

Google Analytics Certification, Google, 2024

Timeline

Website Administrator

Pearlpet
05.2023 - 05.2024

SEO Consultant

Vallect
10.2022 - 12.2023

Marketing Manager

Ecowiser
10.2021 - Current

Search Engine Optimization Executive

Astra Security
04.2021 - 05.2021

Bachelors of Arts (Honours) -

University of Delhi

12th Standard - undefined

CBSE

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Pranav RajputMarketing Manager