Pranav Shekhar
Noida
Summary
Results-driven project management and sales professional with 8+ years of experience across IT, advertising, education, and banking industries. Expertise in project management, client servicing, sales, and digital marketing. Adept at executing brand strategies, digital campaigns, and influencer marketing to drive business growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr Account Manager (Project Management)
Annalect India
11.2023 - 07.2024
- Company Overview: Omnicom Media Group
- Oversaw project management for high-profile UK based clients including GSK, Mercedes, and Link9 within the DAS Group of Companies and DDB Mudra
- Steered content strategy for Mercedes-Benz's and GSK social media channels leading to a 30% increase in user engagement and a 15% rise in brand mentions within the first quarter
- Omnicom Media Group
Account Manager (Digital Project)
The Crayons Network
04.2022 - 10.2023
- Effectively manage digital accounts and around 10-15 digital campaigns along with influencer campaigns and digital strategies for the assigned clients, and new onboarding of clients ensuring their needs and objectives are met
- Guided content development for 10+ digital campaigns, directing creative designers and copywriters, resulting in a 95% client satisfaction score and a 40% increase in engagement rate
- Supervised and guided a team of 2 Account Executives and 3 interns, overseeing content plan and strategy for clients such as APL Apollo, Woodpecker, BPTP, Indian Oil Corp Ltd along with Chairman, Kajaria Ply, NSDC, and more
Sr Manager Sales
CricClubs India Pvt Ltd
04.2021 - 07.2021
- Gathered and analyzed client requirements for cricket software, ensuring accurate updates and alignment with our development team
- Demo of cricket software to around 10 clients everyday from Australia, South Africa, New Zealand, and Singapore, ensuring smooth communication and sales conversion
Sr Manager Sales and Digital Marketing
Firstouch Solutions Pvt Ltd
09.2020 - 04.2021
- Delivered compelling and customized CMS software demonstrations, showcasing the product's capabilities and aligning them with client objectives
- Successfully revamped the entire website in collaboration with an external digital agency resulting in an increase of 50% traffic on the website and 30% improvement in user engagement
Sr Manager Project & Sales
Sparsa Digital Pvt Ltd
09.2017 - 06.2020
- Managed clients such as Burger Singh, Max Healthcare, Bikanervala and many
- Led a multidisciplinary team comprising 5 sales representatives and 2 creative designers, resulting in a 25% increase in quarterly revenue and a 15% improvement in client satisfaction scores
Asst Zonal Marketing Manager and Sales
Asia Pacific Institute
11.2016 - 08.2017
- ATL and BTL activities in assigned states in collaboration with big coaching institutes
Deputy Manager
ICICI Bank Ltd
11.2015 - 10.2016
- Managing and selling Banking Services to Elite Traders
Sr BDM
Sparsa Digital Pvt Ltd
07.2014 - 11.2015
- Sale of content and cms solution after market research
Education
Digital Marketing & Analytics -
ISB (Indian School of Business)
03.2022
MBA - Marketing
IBS (ICFAI Business School)
01.2014
BCom - Economics
The Bhopal School of Social Sciences
01.2011
Skills
- Marketing
- Digital Marketing
- Brand Strategy
- Agile Project Management
- Influencer Campaign
- Client Servicing
- ATL and BTL
- Business Development
- Digital Strategy and Campaign
- Client Relationship
- Leading A Team
- MS Excel
- Powerpoint
- Words
- Adobe Workfront
- Jira
Certification
- Google - Fundamentals of digital marketing
- Digital Vidya - Certified Digital Marketing
- ISB - Certified Digital Marketing and Analytics
Hobbies and Interests
- Drama & Theater
- Creative Writing
- Acting
Timeline
Sr Account Manager (Project Management)
Annalect India
11.2023 - 07.2024
Account Manager (Digital Project)
The Crayons Network
04.2022 - 10.2023
Sr Manager Sales
CricClubs India Pvt Ltd
04.2021 - 07.2021
Sr Manager Sales and Digital Marketing
Firstouch Solutions Pvt Ltd
09.2020 - 04.2021
Sr Manager Project & Sales
Sparsa Digital Pvt Ltd
09.2017 - 06.2020
Asst Zonal Marketing Manager and Sales
Asia Pacific Institute
11.2016 - 08.2017
Deputy Manager
ICICI Bank Ltd
11.2015 - 10.2016
Sr BDM
Sparsa Digital Pvt Ltd
07.2014 - 11.2015
MBA - Marketing
IBS (ICFAI Business School)
BCom - Economics
The Bhopal School of Social Sciences
Digital Marketing & Analytics -
ISB (Indian School of Business)
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