Pranav Swaroop
Bangalore
Summary
. Passionate Influencer Campaign Executive successful at boosting brand awareness, marketing effectiveness and bottom line profitability with effective management of day-to-day social media presence and special projects. Expert communicator with personable and highly articulate style. Attentive to dynamics of different products and markets.
Overview
2
2
years of professional experience
Work History
Brand Solutions Executive
DIVO Tv Pvt Ltd
Bangalore
2023.10 - Current
- Strategic Planning: Develop comprehensive influencer marketing strategies aligned with the brand's goals and target audience demographics. Identify key performance indicators (KPIs) to measure the success of campaigns.
- Influencer Identification: Utilize tools, platforms, and industry knowledge to identify relevant influencers who align with the brand's values, target audience, and campaign objectives. Evaluate influencers based on reach, engagement, authenticity, and content quality.
- Partnership Negotiation: Initiate and negotiate partnerships with influencers, including terms of collaboration, compensation, content deliverables, usage rights, and timelines. Ensure that agreements are mutually beneficial and compliant with industry regulations.
- Campaign Management: Oversee end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking. Collaborate with influencers to develop creative briefs, review content drafts, and provide feedback to ensure alignment with brand guidelines.
- Relationship Building: Cultivate strong relationships with influencers, agencies, and talent management firms to expand the network of potential collaborators. Regularly communicate with influencers to maintain engagement, address concerns, and foster long-term partnerships.
- Trend Analysis: Stay informed about industry trends, emerging platforms, and changes in social media algorithms to adapt influencer strategies accordingly. Continuously research new influencers and content creators who may offer unique opportunities for brand partnerships.
- Compliance and Legal Compliance: Ensure that influencer partnerships adhere to advertising regulations, disclosure guidelines, and platform policies. Provide guidance to influencers on disclosure requirements for sponsored content to maintain transparency and trust with their audience.
Influencer Campaign Associate
FLUTCH Technology Pvt Ltd
Bangalore
2023.05 - 2023.09
- Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.
- Researched industry trends, competitor activities, and best practices in influencer marketing.
- Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
- Created content strategies that aligned with the brand's overall messaging and goals.
- Managed budgeting for influencer marketing initiatives while staying within allocated funds.
- Negotiated contracts with influencers to ensure fair compensation for their work on behalf of the company.
- Built relationships with external vendors such as photographers, videographers., who assisted in creating campaign assets.
Operations Executive
ITW Consulting Pvt Ltd
Bangalore
2022.05 - 2023.04
- Coordinated with cross-functional teams to ensure smooth operations.
- Created reports on performance metrics such as inventory levels, production output, customer service ratings.
- Collaborated with senior management team on strategic planning initiatives related to operations activities.
- Communicated with departmental leaders to identify and solve daily operations issues.
- Managed ITW's commercial operations and budgetary needs.
- Negotiated contracts and agreements with vendors to secure competitive pricing and terms.
Education
BBA - Digital Marketing
BMS College Of Commerce & Management
Bangalore2023-04
Skills
- Industry Expertise
- Interpersonal Communication
- Problem-solving aptitude
- Relationship Building
- Sales Support
- Problem-Solving
- Team Collaboration
- Technical sales
Affiliations
- Yoga practitioner
- Volunteering for Community service projects
- Club Cricketer
Languages
English
First Language
Hindi
Proficient (C2)
C2
Kannada
Proficient (C2)
C2
Timeline
Brand Solutions Executive
DIVO Tv Pvt Ltd
2023.10 - Current
Influencer Campaign Associate
FLUTCH Technology Pvt Ltd
2023.05 - 2023.09
Operations Executive
ITW Consulting Pvt Ltd
2022.05 - 2023.04
BBA - Digital Marketing
BMS College Of Commerce & Management
Similar Profiles
Ahmed TiraAhmed Tira
Manager at Il DivoManager at Il Divo
Jarvis HendersonJarvis Henderson
Barista at Divo Diva CafeBarista at Divo Diva Cafe
Shireen BanoShireen Bano
Assistant Manager - Collections at Jaag Broadcast Pvt Ltd ( Samaa Tv - Samaa Fm 101)Assistant Manager - Collections at Jaag Broadcast Pvt Ltd ( Samaa Tv - Samaa Fm 101)