Pranav Kumar

• Established the greenfield - Customer First Practice including GTM and Delivery. Created the core MarTech and AdTech team within Capgemini's Data & AI business unit
• Lead the Global Customer First Portfolio ($150M) for Capgemini. Responsible for expanding Capgemini's AdTech and MarTech expertise across new markets and verticals which includes all aspects of marketing and experience clouds, ad-tech advisory and build services (including Clean Rooms), and the Data Driven Customer Experiences. Also part of the group's core team of thought leaders for Generative AI and co-lead thought leadership and development of solutions on Generative AI for Marketing and CX for the group.
• Building strong relationships with alliance partners like Adobe, Salesforce, HyperScalers - Google AWS Microsoft, track industry and competitive trends to spot opportunities and adopt ideas based on evolving markets through joint GTM & Solution Builds
• Identify, craft and position our Cx & AI enabled offering for portfolio to Analysts and Advisory Firms. - Data Driven Customer Experiences, Connected Customer Journey, Consumer Intelligence in Box, Customer Value Analytics, Respectful Personalization, Generative AI for Cx, Conversational AI, Commerce Realized, Empowered Sales, Cognitive Customer Service
• Leading thought leadership for all Cx, Data & AI topics, Serve as an advisory board member for all topics related to CX/Data & AI/UX/Marketing for the various events the Capgemini I&D team produces to ensure that their content resonates with the needs of the broader CMO and CXO communities. Speaker/Presenter at various events/forums on CX/UX & Marketing topics.
• Responsible for all sales, delivery, strategy, capability and practice building, customer satisfaction, hiring and retention, and responsible for all key metrics including order book, revenues and gross margins for Customer First.

• Global Practice & Delivery Leader Digital & Data Driven Cx, Conversational AI, Metaverse & Sustainability
• Data Driven CX Global Offer & Delivery Lead : Won 7 deals TCV 15.2 MUSD in 7 months from joining
• Achieved 3X growth in business within 1 year. Revenue increased from $10 M to $32 M. Accomplished 100MUSD revenue target in 2nd year of business
• Won Best Portfolio Creator, Most Innovative Solution, Delivering Best Client value
• Digital & Cloud Strategy Engagements with Morgan Stanley, Fidelity, Coty, Mattress Firm, ALDI, Proximus
• Delivered Consumer Intelligence in a Box solution for sentiment analysis and identification of Key Influencers & shape product improvement initiatives
• Developed Capgemini Offer on Customer Value Analytics, Connected Product Analytics, Respectful Personalization, Cognitive Customer Services with Conversational AI & Analytics
• Created an end-to-end upgraded sales-recommendation engine, intelligent and predictive tool providing data-driven recommendations to increase revenues at retail customers and better capitalize on balance of supply and demand in the “new normal” with AI Powered demand sensing
• Realtime Cross-Channel CX Orchestration & Conversion time reduced from 12 to 1min for American multinational beauty company with insights on customer intent & engagement index based journeys
• Leading 230+ full-time multidisciplinary customer focused delivery team including DX Strategists,
• CDP Enthusiasts (AEP, Tealium, SF C360, Datorama, Action IQ, Redpoint, Amperity, Segment, MS Customer Insights), Mar-Tech & Personalization Experts, Journey Management (ACC, ACS, AJO, Marketo, SFMC), Data Architects, Data Engineers, Data Scientists, CRM Ops & Conversational AI specialists
• Overseeing the recruiting, hiring and business development for entire professional services team.
• Responsible for evolution of technical craft, offering & leadership for professional services organization. Accountable for the billability of the technical professional services teams.
• Advise the COO, CTO and MDs on the organization’s tech strategy and lead the execution teams
• Client Relationship Management & Team Management in geographies like USA, UK, Germany, Norway, France, Belgium, Sweden, Singapore, India and UAE.
• Responsible for leading multiple projects and managing all activities in a project lifecycle (initiation planning, executing/controlling, and closing) associated with high visibility projects that are long-term, across one or more lines of business and carry a substantial impact to the relevant businesses.
• Work with individual team members on providing mentorship and direction in categories like practice & delivery management, technical architecture, GTM strategy & KM Initiatives
• Participate in continual development and publication of thought leadership and service offerings
• Assist partners with strategic initiatives, practice administration including resource allocation, career development of staff and other people management decisions

• Helping companies execute on their digital transformation vision. Combining industry research, digital performance benchmarking, customer journey analysis, technology and organizational maturity assessment to recommend a practical and realistic digital transformation roadmap.
• Jointly Responsible for $22m ASV on partner sourced deals and $45m ASV for pipeline
• Anchor & Manage client/partner relationships; Lead, Plan & Deliver Digital Strategy, Transformation services enabling value realization. Facilitate client workshops & communicate client activities/issues; Manage team of Data Driven Digital Consultants
• Marketing Automation (ACC, ACS, AJO, Marketo) , Personalization (AT) & Analytics(AA) Lead for Strategic Partner Accounts comprising of Marketing Agencies, Consulting & Global SI Partners
• Develops models and plans to drive the execution of the Run-The-Business & Change- The-Business strategy, to improve business performance.
• Identify, Grow opportunities and Collaborate closely with Sales team ensuring growth attainment on our Top Partner Accounts – Accenture, Deloitte, Infosys, TCS etc.
• Understand & Assess the Partner & Customer landscape - Establish and Oversee the customer's adoption, training and development of best practices to continually drive incremental value and return on the customer's investment.
• Drive renewals; Track & manage account/portfolio performance, handle escalations, build & execute strategy to drive loyalty and minimize customer attrition. Monitor budget, profitability and timelines of client projects
• Lead & Manage the Innovation pipeline; executes & drives innovation processes, tools & systems; promote culture of Creativity, Innovation & Change
• Anchored & Evangelized Adobe Experience Cloud on Partner events, Adobe Days etc
• Organized Conversational Experiences & Experience Driven Commerce Hackfest with 15 APAC Partners driving innovation and competition spawning customer focused solutions.
• Results-driven with experience in solution selling, business development, contract negotiation & account management.

• Work closely with Head of Strategy to drive organization’s long-term strategic direction (JAPAC, EMEA & 60-30-10 initiative) & support SDC’s Management Consulting & Strategy Consulting Capability Build proposition with Group Partners and Leadership.
• Ensure organization’s strategy is aligned well with market and competitive environment eg : MC-SC Build, Regional Delivery Centre Build
• Run & Operate Management Consulting Practice; Led Solutions Consulting, Management Consulting (MC), Strategy Consulting (SC) & Risk Consulting (RC) Offer Development & Sales , Partnerships & Innovation
• Post Merger Integration of Bearing Point, PRTM Management Consultants & Diamond analytics to ensure better alignment and establish efficiency & effectiveness in global delivery operations.
• Business analysis for CMS implementation with global energy firm
• Established engagement toolkit for global FMCG client that allowed for rapid deployment of DAM within new markets.
• Led the development of digital channel success tracking for a global bank
• Digital Fitness Assessment (DFA) for a Retail & CPG client
• Social Media Risk Audit model for a financial Led the development of digital channel s success tracking for a global bank
• Direct & Indirect Cost Assessment, Span of Control, Revenue Cycle Assessment, Physician Enterprise & Care Delivery Transformation for US Healthcare Providers
• Digital strategy to build next gen mobile apps for connected retail experience

Pioneer member of Digital Transformation Practice within Infosys. Assisted in transformation from Service to Product based organization at Infosys. Lead & evangelize the Digital Transformation Products Platforms & Services to clients

Consulting

• Campaign Management Transformation for leading retail major
• Digital Marketing Assessment for American Supermarket chain and provided a high level business roadmap with IT Strategy & recommendations
• Key member of team converting a cold call into new account for Infosys for the largest marketing agency based in Japan. Conducted blueprinting workshop and platform adoption activities across SE Asia
• Collaborated with leading pharma client to develop their digital marketing operations and adoption strategies that drive greater synergy & cost savings through marketing innovation, shared services, and creative agency adoption.
• Common Preference Center Management solution for leading CPG client.
• Ideation of workflow driven solution for Research, Analysis & Reporting for banks
• Compliance driven solution for Pharma regulatory submissions.
• Authored numerous thought leadership publications, Book of Knowledge, PoVs

Product Management

• Performed market assessments, competitive evaluations & Benchmarking study.
• Innovation Lead for Infosys BrandEdge –Digital Platform.
• Established the Content Management Centre of Excellence at BrandEdge.

Global Sales Enablement & Strategy

• Developed formalized pay-per-use/outcome based non-linear pricing models for the Products, Platforms & Solutions Group
• Consultative Solution Sales, Contract Management, Product Launch & Product Management Workshops, Alliances & Partnerships, Vendor Management

• Revenue Assurance for a Power and Infrastructure company
• For leading Indian Iron ore exporter performed Management Assurance Reviews, Process Improvement G Revenue Enhancement for PIP & MCD business
• Lead Process Improvement Initiatives for leading Electric Utilities involving Generation, Power procurement, Transmission, Distribution G Maintenance
• Performed IT enabled Finance Transformation for Fortune 10 MNC
• Order Management Process Transition for Global FMCG leader
• Cost Optimization and Change Management for leading Manufacturing firm
• IT Strategy including Cloud computing feasibility assessment for leading Biotech
• Industry assessment, identifying trends, regulation and policies, business economics, monitoring KPIs like production, revenues, growth, market share.
• Business proposals for profitable client engagements and identification of new clients. Conduct primary and secondary research from key industry participant G opinion leaders and develop business implementation strategies.

Achievements:

• Performed Fraud investigation with value realization to the tune of 16.5Crores
• Client Engagement Lead for Vedanta, Reliance. Responsible for Client Relations, Account Mining.
• Among Top 25 consultants to attend KPMG Business School for high impact consulting
• “Exceptional Performer” FY10-11 by KPMG Advisory. Handled Campus Recruitment Interviews
• Designed, conducted, analyzing and drafting final report of CFO Finance and IT Survey 2011

• Business Analyst & Application Developer for Energy & Utilities, BFSI