Pranay Gautam
Summary
Brand Planner with closer to 10 years of experience in creating integrated brand and communication strategies. Skilled in delivering data-driven insights, developing impactful campaigns, and building emotional connections with diverse audiences. Proven expertise in leading cross-functional teams, managing high-profile clients, and executing Brand, Digital and CRM planning to drive consistent growth and success.
Overview
9
9
years of professional experience
Work History
Director - Brand Planning & Strategy
MRM//McCann
07.2024 - Current
- Led brand and CRM planning for notable accounts including Air India, Microsoft, Lufthansa, Incredible India, Greenlam, Sony, and Hero MotoCorp, Cognizant, PNB MetLife
- Directed campaign strategy and execution while aligning deliverables with business objectives
- Managed a team of three, driving collaboration and excellence.
- Spearheaded new business pitches as part of the senior leadership team, contributing to organisational growth
- Won 2 Bronze in Effie 2024 for Incredible India - The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings
Director - Strategy and Planning
VMLY&R, WPP
06.2023 - 07.2024
- Delivered strategic planning for clients such as the Bill & Melinda Gates Foundation, Reddington, and Coca-Cola.
- Conducted market case studies and reports through Cultural, competitive analysis and audience behaviour studies
Director - Strategy
GroupM
11.2022 - 07.2023
- Designed and implemented marketing strategies for Maruti Suzuki, Nestlé, and Oppo
- Played a pivotal role in securing the Maruti Suzuki pitch through audience segmentation and category research
- Supervised a team of six to execute comprehensive brand solutions
Group Solutions Manager
Schbang
05.2021 - 11.2022
- Managed a portfolio worth INR 6-7 crores, including accounts like Royal Enfield, Johnson & Johnson, Godrej, and Heineken
- Led a 40+ member integrated marketing team to deliver impactful solutions
- Secured new accounts including Jim Beam, Himalayan, and Slurrpfarm through compelling pitches
Assistant Manager - Social Strategy
AdGlobal360
05.2018 - 05.2021
- Developed social media and brand strategies for clients such as Maruti Suzuki, Yamaha, and Jaguar Land Rover
- Enhanced brand engagement through data-centric approaches
Social Media Executive
Dentsu Aegis Network, Isobar
05.2017 - 05.2018
- Formulated targeted brand strategies for clients including Maruti Suzuki, Panasonic, and Sony
Social Media Specialist
GroupM
01.2016 - 05.2017
- Delivered on-brand campaigns for clients such as Max Bupa Health Insurance, Nestlé, and Havells
Education
Bachelor of Arts - Journalism And Mass Communication
JIMS, Guru Gobind Singh Indraprastha University
Delhi06-2016
Skills
- Brand Planning
- Communication Strategy
- CRM Planning
- Integrated Marketing Strategy
- Digital Strategy
- Team Leadership
- Market analysis
- Project management
Accomplishments
- 2 Bronze: Effie 2024 for Incredible India 'India says I do' Campaign
- Bronze: MMA Smarties for #BeTheChangeForTB (Johnson & Johnson India).
- Gold: Shorty Awards for #BeTheChangeForTB (Johnson & Johnson India).
Tools Knowledge
- Euromonitor
- Pulsar
- GWI
- TGI
- Meltwater
- Sprinklr
Timeline
Director - Brand Planning & Strategy
MRM//McCann
07.2024 - Current
Director - Strategy and Planning
VMLY&R, WPP
06.2023 - 07.2024
Director - Strategy
GroupM
11.2022 - 07.2023
Group Solutions Manager
Schbang
05.2021 - 11.2022
Assistant Manager - Social Strategy
AdGlobal360
05.2018 - 05.2021
Social Media Executive
Dentsu Aegis Network, Isobar
05.2017 - 05.2018
Social Media Specialist
GroupM
01.2016 - 05.2017
Bachelor of Arts - Journalism And Mass Communication
JIMS, Guru Gobind Singh Indraprastha University