PRANAY GUPTA
PUNE
Summary
A hardworking and dynamic professional with experience in General trade, Modern Trade, Key Accounts Management, Channel Management, Business Development, Sales and single handedly cracking and executing Large Scale Events and Local trade marketing activations. Experienced in handling HORECA segment. Ensuring constant availability and driving sales through available tools and relationship. Adroit in handling business development, identifying and developing new customers, generating leads and ensuring client retention. Proven records in achieving/ exceeding targets and opening new and profitable accounts. Result oriented achiever with excellent track record for identifying opportunities for accelerated growth. Good analytical skills. An individual with high energy, enthusiasm, discipline and problem-solving approach.
Overview
8
8
years of professional experience
Work History
SENIOR KEY ACCOUNTS EXECUTIVE
CARLSBERG INDIA PVT. LTD.
Pune
01.2024 - Current
KEY ACCOUNTS EXECUTIVE
CARLSBERG INDIA PVT. LTD.
Pune
11.2019 - 12.2023
- Manage Relationship with the key accounts and joint business development
- Drive Sales and Distribution plan to achieve month and quarter priorities of the channel/region
- Developing & negotiating terms which drives profitability and presence for the range of products
- National chains across regions to be tapped and TOT's to be signed and executed
- Managing Listing, Visibility, Trade Activations and Driving New Product Launches at account level
- Internal Alignment with the marketing team to ensure our brand objective always gets achieved in Modern on trade accounts
- Managing Modern On-Trade Key accounts business for National and Local chains
- (Like Taj Group, Hyatt Group, Marriot Group, Socials, Agent Jacks, Thikana, etc.)
ASSISTANT MANAGER (Sales & Marketing)
GOOD JUICERY PVT.LTD.
Pune
05.2019 - 11.2019
- Devising, planning and executing various sales and marketing strategies for GOOD JUICERY in the defined outlets
- Identifying the outlets where GOOD JUICERY has no presence and pitch in for availability
- Develop, maintain and implement a comprehensive brand build strategy as well as guidelines, system and tools to ensure brand message consistency across multiple communication platform
- Support creative development and interface directly with various external creative agencies and experts
- Maintaining and developing strong relationships with channel partners, corporations, educational institutions, event organizers and nonprofit organizations to maximize GOOD JUICERY participation in all strategically-aligned events
- Managing a Sales Coverage portfolio for On-Premise Channel Accounts and devising and executing winning strategies at all such points of sale
- Planning and executing on-ground events and brand partnerships
- Building strong consumer relationships, collecting product and brand feedback and proactively addressing all consumer needs
- Monitoring and reacting to competitor behavior
- Communicating with external creative agencies and ensuring social media coverage as appropriate
- Working hand in hand with senior management team and various internal manufacturing, distribution and back-end support teams.
HIGH END SPECIALIST
ABINBEV India
Pune
12.2017 - 05.2019
- Managing brand building activities
- Finding high potential outlets and pitching in for contracts
- Ensure 100% availability of ABI portfolio in assigned territory with lead brand visible in the outlet
- Build and drive profitable volume and brand mix growth in compliance with ABI code, local laws and regulations
- Setting deliverables for contracted accounts
- End-to-End handling of Events from conceptualization to post launch analysis
- Conducting regular market visits for understanding the consumer behavior
- Competition analysis and planning counter actions
- Planning schemes and formulating outlet specific strategies
- Planning promotional activity by arranging stocks and merchandise
- Assist the customers with trying products (Bud tails in specific)
- Inquire about customer experience, item preferences and future purchase
- Ensure secondary sales and availability across brands in the accounts as per growth plan
- Manage operational relationship with key accounts (institutional sales)
- Ensure execution of the accounts as per the Trade Marketing strategy
- Partner with the Trade marketing team to identify, liaise and execute the accounts as per the experiential focused sales activities
- Competition Mapping- Build promotional plans with customers to ensure AB InBev has the strongest promotional participation across categories & outperforms the competition across all key commercial metrics.
TERRITORY SALES INCHARGE
MOTHER DAIRY FRUITS AND VEGETABLE PVT. LTD.
Nashik / Pune
06.2016 - 11.2017
- Creating the market and launching Mother Dairy Milk in Nasik Market
- To generate demand of mother dairy milk
- (cow milk in specific)
- Appointment of new distributors in potential market sects
- Managing and tracking distributors primary and secondary sales
- Planning schemes and formulating strategies
- Planning promotional activity by arranging stocks and merchandise
- Maintain a constant presence in the territory to address to the customer’s needs
- Inquire about customer experience, item preferences and future purchase, appropriate SKUs and closure
- Responsible for handling distributors, institutions and MRFs
- Account handling of distributors and institutions, cheque collection and deposit
- Bills submission in every 15 days and follow up for payments
- Reconciliation and payment clearance in case of outstanding
- Order processing on daily basis with a constant follow up procedure.
Education
PGDM -
Balaji Institute of Modern Management
Pune01.2016
B.E. (Electronics & Telecom) -
Nagpur Institute of Technology
Nagpur01.2012
HSC -
St. Francis De Sales
Nagpur01.2009
SSC -
Bhavans B.P. Vidhya Mandir
NagpurSkills
- Key Account Management
- Account development
- Consultative Selling
- Persuasion
- Negotiation
- Account Retention
- Data-driven decision-making
- Communication
Accomplishments
- Best ‘New Hire’ 2016 (Mother Dairy)
- Top Performer H1 2022 (Carlsberg India Pvt Ltd)
- 6 Times Hall Of Fame 2019-2022 (Carlsberg India Pvt Ltd)
- 7 ‘Well-Done’ awards at Carlsberg India Pvt Ltd
HOBBIES
- Gymming
- Swimming
- Singing
Timeline
SENIOR KEY ACCOUNTS EXECUTIVE
CARLSBERG INDIA PVT. LTD.
01.2024 - Current
KEY ACCOUNTS EXECUTIVE
CARLSBERG INDIA PVT. LTD.
11.2019 - 12.2023
ASSISTANT MANAGER (Sales & Marketing)
GOOD JUICERY PVT.LTD.
05.2019 - 11.2019
HIGH END SPECIALIST
ABINBEV India
12.2017 - 05.2019
TERRITORY SALES INCHARGE
MOTHER DAIRY FRUITS AND VEGETABLE PVT. LTD.
06.2016 - 11.2017
PGDM -
Balaji Institute of Modern Management
B.E. (Electronics & Telecom) -
Nagpur Institute of Technology
HSC -
St. Francis De Sales
SSC -
Bhavans B.P. Vidhya Mandir
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