Pranay Khonde
Mumbai
Summary
Veteran sales professional with 6 years of experience, specializing in Sales & Marketing , Strategy and Planning. Proven ability to drive revenue growth through the development and execution of effective sales strategies. Skilled in building and managing high-performing sales teams, fostering collaboration, and providing mentorship to achieve exceptional results. Results-driven and customer-focused, consistently exceeding sales targets while delivering exceptional client satisfaction.
Overview
6
6
years of professional experience
Work History
Senior Manager - Sales & Marketing
Fashion TV
08.2023 - Current
- Managed brand licenses for Real Estate, F&B,H&B industry, negotiating and closing licensing deals.
- Managed and executed ATL, BTL marketing campaigns to increase brand reach and lead generation by optimizing CPL by 30%.
- Led digital marketing initiatives, implementing SEO and SEM strategies that improved website traffic by 40% and increased conversion rates by 15%.
- Utilized data analytics tools to track campaign performance and optimize marketing strategies for maximum ROI.
- Cultivated and maintained strong relationships with licensees, collaborating cross-functionally with marketing, legal, and sales teams to execute cohesive brand strategies.
- Spearheaded innovative licensing strategies that contributed to expanding the brand's market presence and increasing brand visibility across diverse consumer segments.
- Directed marketing-driven licensing strategies in brand visibility and market penetration, effectively positioning the brand in new demographics.
- Collaborated closely with the marketing team to align licensed product launches with targeted marketing campaigns, resulting in 30% growth in sales revenue.
- Conducted thorough market analyses to identify consumer trends, leveraging insights to tailor licensing strategies and enhance product offerings in line with market demands.
Asso. Senior Manager - Sales , Strategy & Planning
Think & Learn Pvt Ltd ( BYJU'S)
06.2022 - Current
- Led sales , strategy and planning team of 5 sales managers and approx. 40+ sales associates of Mumbai , Gujarat & MP region.
• Revenue sales of 45 Lac + and 60+ New acquisitions on Weekly basis. Direct Sales
• Revenue sales of 35 Lac + and 45+ New acquisitions on Weekly basis. Inside Sales .- Led strategic planning & growth initiatives for pan-India sales by driving programs for revenue management, cost reduction & attrition control
- Creating business plans and GTM strategies and implementing strategic & tactical initiatives towards revenue generation for projects as applicable.
- Developed and executed comprehensive sales and marketing strategies resulting in a registration of 6 million new users in the month of March and 7.5 million users in April & 150% increase in student enrollment .
- Managing the P&L of projects with complete ownership of all decisions made towards the same
- Collaborated with marketing to align sales efforts with brand messaging and campaigns.
- Conducted market research and competitor analysis to identify trends and opportunities for product differentiation.
- Collaborated with cross-functional teams to launch new products, achieving 50% market penetration within 8 months.
- Engaging with various stakeholders to understand project requirements and providing appropriate recommendations on execution.
- Developing new initiatives & new business units .
- Creating policies, guidelines and SOPs for sales & marketing unit.
- Using data to understand sales trends / market trends / customer behavior and making relevant recommendations to top management based on this data .
- Hands on experience in Google sheets , CRM management.
Manager - Sales , Strategy
Think & Learn Pvt Ltd
02.2021 - 05.2022
- Managed the team of 10 Associates - including Resource management , training , maintaining ADPS & ABPS Ratio, to achieve the desired revenue target with setting up healthy work environment .
- Worked on CRM to manage and deliver sales metrics.
- Generated new business with marketing initiatives and strategic plans.
- Achieved a place in 5 top performing teams by generating 100k WRPS revenue.
- Developed and executed comprehensive digital marketing strategies that increased website traffic by 20% and generated 15% growth in online sales .
- Analyzed key performance metrics using Google Analytics, resulting in data-driven optimizations that improved conversion rates by 25%.
- Conducted market research and competitor analysis, providing insights that informed strategic marketing decisions.
- Held one-on-one review meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Communicated product quality and market comparisons by creating sales presentations.
Business Development Associate
Think & Learn Pvt Ltd ( BYJU'S)
12.2018 - 02.2021
- Worked in Direct and Inside Sales Model .
- Negotiated and closed sales with new and existing clients. Liable for cold calling and closing financial deals by creating need and presenting product as per customers requirement.
- Delivered gross revenue of 1.23 Cr for organization in Direct Sales as well as in WFH model.
- Generated revenue with direct sales model from T1, T2 , T3 Cities of Maharashtra which helped in understanding market/customer sentiments and trends.
- Qualified for "Top 100 T1" Business Development Associates contest across PAN India .
- Awarded with "Star Performer" for generating remarkable revenue in MH Region .
Team Lead - Sales
Epic Research Pvt Ltd
08.2018 - 12.2018
- Managed team of 7 Associate Financial Consultants , including business development and portfolio management activities of HNI clients.
- Closely worked with Research Analyst to understand sentiments of stock market.
- Consistently achieved revenue targets by closing big value deals .
- Coached team members in techniques necessary to complete job tasks.
Associate Financial Consultant
Epic Research Pvt Ltd
08.2017 - 08.2018
- Consistently achieved revenue targets by closing high ticket value deals .
- Responsible for consulting and handling portfolio management activities
- Assisted clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
Education
PGCM - Brand Strategy & Management
SP Jain Institute of Management & Research
Mumbai10.2023
B.E. - Computer Science & Engineering
RTM Nagpur University
Nagpur05.2017
Skills
- Marketing Analytics
- Revenue Management
- Brand Strategy
- Brand Positioning
- Brand Architecture
- Adobe Analytics
- Google Ads
- Google Data Analytics
- Facebook Business Manager
- Power BI
Career Objective
Have gained good exposure to understand various aspects of Brand Strategy through Post Graduate Program which has developed a great sense of confidence at a very personal level. Hence, I seek a challenging position in the area of Brand Strategy, Marketing & Analytics , Sales Strategy where I can share my skills and expand my capabilities further in the pursuit of progressive
career advancement.
Timeline
Senior Manager - Sales & Marketing
Fashion TV
08.2023 - Current
Asso. Senior Manager - Sales , Strategy & Planning
Think & Learn Pvt Ltd ( BYJU'S)
06.2022 - Current
Manager - Sales , Strategy
Think & Learn Pvt Ltd
02.2021 - 05.2022
Business Development Associate
Think & Learn Pvt Ltd ( BYJU'S)
12.2018 - 02.2021
Team Lead - Sales
Epic Research Pvt Ltd
08.2018 - 12.2018
Associate Financial Consultant
Epic Research Pvt Ltd
08.2017 - 08.2018
PGCM - Brand Strategy & Management
SP Jain Institute of Management & Research
B.E. - Computer Science & Engineering
RTM Nagpur University
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