Pranay Pasricha
Senior Brand And Marketing Professional
Noida
Summary
Brand and marketing professional with proven accomplishments in driving revenue growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Brand Head
Pakka Limited
Noida
01.2022 - Current
- Planned and implemented rebranding exercise for Pakka which included new brand architecture, brand identity and visuals with education and awareness for all stakeholders.
- Overhauled marketing strategy for B2B customers with targeted Account Based Marketing (ABM) approach which led to 2X revenue growth and sales pipeline of 200+ prospective customers.
- Published engaging and relevant content on social media in partnership with curated creators and digital media channels to achieve 10 million+ views per video at very low budget and 20% jump in brand awareness.
- Actioned research and insights based B2C marketing efforts on retail and e-commerce platforms which resulted in10X ROAS.
- Leveraged Public Relations (PR) as constant effort to achieve leadership in Share of Voice (SoV) every month.
- Strategically developed investor and shareholder communications to contribute towards 3.5X increase in company stock price.
- Maximized event marketing impact with several new product launches to build sales pipeline and augment lead generation across verticals.
- Grew and developed the marketing team from a headcount of 2 to 7. Led the transition from agencies to in-house brand operations. Automated workflows using technology to improve efficiency.
- Led development of several internal communication channels like newsletters and community groups to foster pride amongst Pakka employees. Introduced e-NPS to measure success.
Brand Manager
Bajaj Auto Ltd
Pune
02.2019 - 01.2022
- Developed and executed 360-degree branding campaigns for three of the biggest automobile brands to educate target audiences on product features, benefits and values that led to multifold increase in brand index parameters, volume and market share
- Conceptualized and managed large scale new product launches which led to increase in brand KPIs
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Researched market trends to identify customer needs and preferences for strategic planning
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
Area Sales Manager
Bajaj Auto Ltd
Delhi
06.2016 - 01.2019
- Managed entire sales channel for the territory of Delhi and Haryana; led to market share increase of 20%
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Built lasting relationships with dealers through outstanding customer service interactions
- Exceeded targets building, directing, and motivating high-performing sales team
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and targets.
Summer Intern
Dabur India Ltd
Mumbai
04.2015 - 06.2015
- Worked on improvement of Stockiest Salesman's efficiency in Health Care division across Greater Mumbai region
- Completed research, compiled data, updated spreadsheets, and presented model to increase efficiency.
Software Engineer
Accenture Services Pvt. Ltd
Bengaluru
01.2013 - 05.2014
- Automation specialist for a key account
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance
- Designed enhancements and updates for subsystems of end-user applications software running on local, networked and Internet-based platforms
Education
MBA - Marketing
Symbiosis Centre for Management and Human Resource Development
06.2014 - 03.2016
B.Tech - Computer Science Engineering
Akhilesh Das Gupta Institute of Technology & Management, GGSIPU
08.2008 - 04.2012
12th - undefined
Vivekanand School
10th -
Vivekanand School
DelhiSkills
Marketing Strategy
Brand Management
Customer Acquisition
Market Research
Team Management
Budget Planning
Paid Advertising
Decision Making
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Brand Head
Pakka Limited
01.2022 - Current
Brand Manager
Bajaj Auto Ltd
02.2019 - 01.2022
Area Sales Manager
Bajaj Auto Ltd
06.2016 - 01.2019
Summer Intern
Dabur India Ltd
04.2015 - 06.2015
MBA - Marketing
Symbiosis Centre for Management and Human Resource Development
06.2014 - 03.2016
Software Engineer
Accenture Services Pvt. Ltd
01.2013 - 05.2014
B.Tech - Computer Science Engineering
Akhilesh Das Gupta Institute of Technology & Management, GGSIPU
08.2008 - 04.2012
12th - undefined
Vivekanand School
10th -
Vivekanand School