Pranesh M

• Led state-level campaign operations and multi-crore political initiatives at scale.
• Managed high-performing teams of 60+ members and coordinated 5,000+ Digital supporters and 200+ influencers.
• Built WhatsApp engagement networks connecting 90 lakh+ citizens.
• Conceptualized and executed 15+ large-scale digital campaigns reaching over 5 million people.
• Specialized in campaign strategy, digital ecosystems, crisis management, and scalable voter engagement frameworks.

* Led the design, scaling, and digital engagement strategy for the MyTDP, contributing to the platform achieving 6 lakh+ downloads through targeted digital campaigns, supporter onboarding initiatives, and constituency-level activations across Andhra Pradesh.
* Built and managed a large-scale WhatsApp communication ecosystem comprising 18,000+ village-wise WhatsApp groups to disseminate political communication, governance updates, campaign messaging, and real-time organizational information at the grassroots level.
* Developed structured digital propagation frameworks integrating WhatsApp networks with app engagement activities, enabling synchronized communication and supporter mobilization across Assembly Constituencies and district-level units.
* Coordinated and managed 5,000+ digital volunteers, cadre members, and constituency-level coordinators to drive app adoption, message amplification, campaign participation, and voter engagement initiatives statewide.
* Designed constituency-wise engagement and monitoring systems to track WhatsApp dissemination, supporter activity, app engagement metrics, and digital campaign performance, ensuring high communication penetration and execution efficiency.

* Led and managed a creative team of 15+ members in developing and reviewing web, print, and digital marketing collateral for multi-platform campaign executions.
* Conceptualized and executed 20+ internal and external marketing campaigns by translating business objectives into clear, high-impact creative strategies across multiple business units.
* Conducted market analysis, brand tracking, and competitor benchmarking across 10+ industry segments to identify consumer trends and communication opportunities.
* Produced innovative creative solutions including digital campaigns, branding assets, print materials, and audience-focused communication experiences for large-scale engagement initiatives.
* Presented and pitched final campaign concepts, creative strategies, and communication deliverables to senior stakeholders and clients, achieving approvals and execution alignment across projects.

* Developed a comprehensive 360° brand campaign strategy for PAGES as part of a Master’s curriculum project, working on a real industry brief from concept to execution framework over a 4-month period.
* Conducted in-depth company analysis and competitive benchmarking of 15+ tea brands within the French beverage market to identify positioning gaps and consumer opportunities.
* Designed and executed a consumer survey involving 150+ respondents to analyze tea consumption habits, purchase behavior, and audience preferences across multiple demographic segments.
* Derived actionable consumer insights through quantitative and qualitative research, identifying 5 key consumer behavior patterns influencing brand engagement and purchase intent.
* Conceptualized and proposed an integrated 360° campaign strategy covering digital, social media, influencer, retail, and experiential communication channels.
* Developed a structured media plan with audience segmentation, communication rollout strategy, budget allocation models, and platform-wise execution recommendations aimed at maximizing brand reach and engagement.