Summary
Overview
Work History
Education
Skills
Timeline
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Prangya Tripathy

Senior Marketing Research Analyst
Bangalore

Summary

Marketing Research Analyst with experience of 6.4 Years in Data Research, Market Analysis,Primary Research, Secondary Research, Business Research,quality analysis, and many more tool. E.g- Salesforce, Sales Navigator, Lusha, Zoominfo , Apollo, Signalhire and Seamless. Looking for an engaging opportunity to leverage my expertise in insuring individual and organizational growth .

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

Senior Marketing Research Analyst

Entropiktech
Bangalore
04.2021 - 01.2023

• With the key position of Research executive to collect and analyses the strong hold of Market in different industries with technologies, Solutions, platform and Functions in USA, India & EMEA Regions

• Analyze, gather and execute secondary market research. Using Google Search, Sales Navigator, Zoom Info, Manta, CrunchBase, Bloomberg and 3rd party websites to collect data and prepare dynamic analytical report for executing sales and marketing operations.

• Finding Leadership details with the help of company website, LinkedIn, LinkedIn Sales-navigator, Seamless, Lusha ,Zoom Info, Apollo and other 3rd party websites and their email Id's.

• Actively working in Multi-id and duplicate Merging Process in Salesforce.

• Research and develop good understanding of any industry, market trends and technology across US, India and EMEA region.

Able to download reports through Salesforce and make reports in Excel.

• Maintained daily and monthly lead count

Marketing Research Analyst

Clik.ai
Noida
08.2020 - 01.2021

Cllik.ai #1 automation software used by banks, CRE investors, and loan servicers.

• Worked for Banks,CRE Investors, and Loan servicers automation software

• Researched Underwriter,loan servicer,investor,broker Customers.

• Worked on extraction and formatting data on LinkedIn.

• Worked on Email Campaign

• Responsible for Verifying Market data and evaluating information from diverse market sources

• Research and develop good understanding of CRE industry, market trends and technology across US region.

• Working with a specialisation in Linkedi Facebook and Instagram advertising

• Preparing reporting packages for investors and Senior Management

• Maintaining quarterly market reports

• Perform accurate underwriting analysis of the property, as well as thorough review of the sponsor and it’s credit worthiness

• Identify and escalate problem credits to Senior Management and Executive Loan Committee

Perform market research and analysis for properties and markets considered for acquisition, development, or asset management

Presales Executive

KaptureCRM
Bangalore
01.2020 - 07.2020

Kapture’s all-in-one Customer Service platform has all the tools your teams need to deliver better and intelligent customer service.

Responsbility:

• Source new sales opportunity through lead follow-up and outbound emails

• Understand customer needs and requirements

• Research accounts,identy key players and generate interest

• Creating and maintaing list/database of prospect clients

• Answering potential client questions and follow-up question

• Conduct research and basic analysis.

• Analyzing qualitative & quantitative information to support and review new and existing marketing and sales strategies.

Market Research Executive

Hotelogix
Bangalore
03.2019 - 07.2019

• Work Basis: Worked on Tripadvisior, Booking.com, Yelp.com, Facebook.com.

• Analysed usage patterns to understand ways in which customers used company products and services.

• Finding email ids of required persons from different Google Extensions and adding it to the Database.

• Research for channel manager, booking engine and property Management system.

• Day to day liaison with internal team members on campaign developments.

• Pro actively providing the clients marketingvplans with the gretest amont of value added communications.

• Format and prepare weekly search reports for clients.

• Tracks, analyses and summaries program results and progress.

• Conduct research and basic analysis.

• Monitor progress of campaigns using various reporting tools.

• Perform research and gather data to help a company market its products or services.

Market Research Executive

Siliconindia Private Limited
Bangalore
08.2015 - 08.2018

• Work Basis: Worked on MDS Tool.

• Worked as database member and researched on projects like IOT, HR technology, Cloud, Big Data, Logistics.

• Database Management: Creation, Analyse, Update and Administration of Database.

• Responsible for Verifying Market data and evaluating information from diverse market sources

• Plan, design and conduct secondary market research for Database, Person and new technologies.

• Analyzing qualitative & quantitative information to support and review new and existing marketing and sales strategies.

• Assign Inbound responses to Sales Team for their follow up. Lead Management, Sales Support, Sales Processes, manages and executes Lead Optimization.

• Making recommendations to management based upon research findings and new rankings for our magazine.

• Collaborated with designers and the editorial team on marketing materials.

• Contributed ideas to concept development. Strategic planning and business operations.

• Analysed business developments and monitored market trends.

• Seek and provide information to help companies determine their position in the marketplace.

Education

MBA - Finance And Marketing

Bharathiar University
Tamilnadu
01.2022 - Current

Bachelor of Arts - History

Surajmal Saha
Puri,Odisha
08.2010 - 07.2014

Skills

Marketing research

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Timeline

MBA - Finance And Marketing

Bharathiar University
01.2022 - Current

Senior Marketing Research Analyst

Entropiktech
04.2021 - 01.2023

Marketing Research Analyst

Clik.ai
08.2020 - 01.2021

Presales Executive

KaptureCRM
01.2020 - 07.2020

Market Research Executive

Hotelogix
03.2019 - 07.2019

Market Research Executive

Siliconindia Private Limited
08.2015 - 08.2018

Bachelor of Arts - History

Surajmal Saha
08.2010 - 07.2014
Prangya TripathySenior Marketing Research Analyst