Pranita Praveen Madishetti
Bengaluru
Summary
Dynamic Digital Marketing Executive with a strong work ethic, creativity and exceptional adaptability. Recent graduate with a Postgraduate certificate in Media and Public Relations from the University of Leicester, equipped with skills in strategic planning and creative execution. Proven track record in driving successful campaigns while effectively collaborating with diverse teams. Aiming to leverage expertise to tackle new challenges and contribute innovative solutions.
Overview
6
6
years of professional experience
Work History
Digital Marketing Executive
GBB Venture
Bengaluru
04.2024 - Current
- Developed and executed strategic content for websites, social media channels, email campaigns, and various digital platforms to effectively engage target audiences.
- Achieved a significant milestone of organically growing LinkedIn followings by over 4,500, demonstrating a deep understanding of audience engagement and platform algorithms.
- Conducted interviews with senior executives, especially C-level leaders, from globally recognized organizations, including NEOM, ROSHN, Red Sea Global, and more.
- Led partnerships with international media organizations and industry associations, fostering cross-border collaboration, and amplifying brand reach.
- Partnered with creative teams to conceptualize and produce visually striking content, including graphics and multimedia assets, ensuring alignment with brand identity and objectives.
Social Media Strategist
House of Alt
Bengaluru
02.2024 - 04.2024
- Developed and executed social media strategies to enhance brand presence, drive audience engagement, and elevate web traffic for clients, in alignment with for digital excellence.
- Analyzed data from various social media platforms to create detailed reports on the performance of campaigns.
- Employed graphic design tools to craft storyboards and mock-ups, while also devising and executing strategic social media marketing initiatives in accordance with guidelines and objectives.
- Overseeing the LinkedIn account of my CEO, including consistent posting and direct engagement with clients.
Public Relations Intern
Meraki
Bengaluru
05.2022 - 06.2022
- Collaborated with emerging brands and restaurants. Utilized Canva for various projects/tasks.
- Generated documentation detailing media presence and public relations initiatives.
- Conducted market research to develop content strategies aligned with industry trends. Assembled databases of contacts for tailored media outreach campaigns.
- Nurtured favorable connections with essential stakeholders, such as journalists, bloggers, and influencers.
Social Media Intern
Makkala Jagriti
Bengaluru
04.2019 - 06.2019
- Contributed to the development and implementation of social media initiatives aimed at enhancing brand visibility.
- Monitored and analyzed engagement metrics across all channels to determine effectiveness of campaigns.
- Crafted content tailored for diverse social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat.
- Scheduled content publication for maximum reach in accordance with best practice guidelines.
Education
Postgraduation - Media And Public Relations
University of Leicester
United Kingdom 2023
Bachelor of Arts - Journalism And Mass Communication
Jain University
Bengaluru 2022
Skills
- Strategic Communication and Brand Management
- Client engagement
- Digital Savviness
- Proficiency in Canva and Excel
- Interpersonal skills
- Content marketing
- Podcast production and promotion
- Brand Awareness
- Social Media Platforms
Projects
- Drafted a research proposal on the influence of the COVID-19 pandemic on Instagram and influencer marketing.
- Contributed to media and case studies for Dove, Dolce & Gabbana, and H&M.
- Took part in a college project involving the creation of a short film.
- Conducted various surveys addressing pressing issues, such as "Should exams be required?".
- As part of a team, developed a SWOT analysis for Absolut Vodka, evaluating its strengths, weaknesses, opportunities, and threats.
Timeline
Digital Marketing Executive
GBB Venture
04.2024 - Current
Social Media Strategist
House of Alt
02.2024 - 04.2024
Public Relations Intern
Meraki
05.2022 - 06.2022
Social Media Intern
Makkala Jagriti
04.2019 - 06.2019
Postgraduation - Media And Public Relations
University of Leicester
Bachelor of Arts - Journalism And Mass Communication
Jain University
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