Pranjal Mandal
Edmonton
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at web development. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with businesses and other executives, as well as keeping staff informed and motivated.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Sales and Digital Marketing Executive
Exodus Business Solutions
Edmonton, Alberta
12.2023 - Current
- Led successful product launches, increasing brand awareness and market share of of 5+ clients. Mastered tools such as Shopify, Bright Local and Klaviyo.
- Optimized customer database management system for better tracking of sales leads and enhanced reporting capabilities.
- Created websites for a number of clients across the country with 100% satisfaction rate.
- Maximized ROI on promotional campaigns by analyzing performance metrics and adjusting strategy accordingly.
- Enhanced website visibility by implementing on-page and off-page SEO strategies.
- Improved search engine rankings by conducting comprehensive site audits and addressing technical issues.
- Optimized website performance by implementing responsive design, improving site speed, and fixing broken links.
Executive Assistant
ECOMD SKINCARE
Edmonton, Alberta
12.2023 - Current
- Boosted website traffic by optimizing on-page and off-page SEO factors.
- Utilized market knowledge of ecommerce industry, supporting company sales goals and objectives using tools such as Shopify and Brightlocal.
- Created campaigns for the company during special events such as Oscars, Grammy's, Emmy Awards and Superbowl weekend
- Increased organic search visibility with keyword research, analysis, and implementation.
- Enhanced user experience through site architecture improvements and navigation optimization.
- Conducted competitor analysis to identify opportunities for growth and outrank competitors in search results.
- Managed the company''s local SEO strategy to increase visibility within targeted geographic regions.
Volunteer
Edmonton Food Bank
11.2022 - Current
- Enhanced community engagement by organizing and leading outreach events.
- Improved organizational efficiency by streamlining volunteer onboarding processes.
- Promoted environmental awareness with educational workshops and hands-on activities.
- Boosted fundraising efforts, securing valuable donations through targeted campaigns.
ONGC Public Relations
Oil And Natural Gas Corporation Of India(ONGC)
Ahmedabad
05.2023 - 07.2023
- Identified and reported 10+ action points suggesting UI/UX improvements to align with ONGC’s brand
- Identified and reported 10+ action points suggesting UI/UX improvements to align with ONGC’s brand
- Social Media Strategy: resulting 20% increase in brand recall & 30% surge in engagement for ONGC
- Social Media Strategy: resulting 20% increase in brand recall & 30% surge in engagement for ONGC
- Orchestrated a successful virtual seminar, attracting 300+ participants and achieving 95% positive feedback
Education
Bachelor's of Commerce - Finance
University of Alberta
09.2026
Skills
- Web Development
- Sales Performance
- ROI Analysis
- Competitive Analysis
- Marketing Plan Development
- CRM Management
- SEO Optimization
- Digital Marketing
Accomplishments
- NTSE(National Talent Search Examination) Scholar- One of the most prestigious awards for academic excellence given by the Government of India. (2000 of 1 million)
- University of Alberta Regional Excellence Scholarship
- University of Alberta International Admission Scholarship
- University of Alberta Iron Standard Entrance Scholarship
- Call of Duty Mobile World Championship 2020 Stage 3- Top 16 in Asia (Team INOX)
Languages
English
Full Professional
Hindi
Native or Bilingual
Bengali
Native or Bilingual
Certification
Search Engine Optimization(SEO) Specialization course by UC Davis
How to Content Website Content for Local SEO by Brightlocal
How to Optimize, and Manage Google Business Profiles by Brightlocal
Mastering Local Link Building by Brightlocal
Timeline
Sales and Digital Marketing Executive
Exodus Business Solutions
12.2023 - Current
Executive Assistant
ECOMD SKINCARE
12.2023 - Current
ONGC Public Relations
Oil And Natural Gas Corporation Of India(ONGC)
05.2023 - 07.2023
Volunteer
Edmonton Food Bank
11.2022 - Current
Bachelor's of Commerce - Finance
University of Alberta