Pranjal Mittal
Bengaluru
Summary
Dynamic and creative marketing professional with proven expertise in brand management, event marketing, and campaign execution. Seeking an entry-level role in brand marketing to leverage innovative strategies and drive consumer engagement, amplifying brand growth.
Overview
3
3
years of professional experience
Work History
Assistant Manager
Flying Machine
Bengaluru
08.2024 - Current
- Company Overview: https://www.behance.net/pranjalmittal1
- Led the Orry x Flying Machine Collection Launch, overseeing OOH campaigns across Delhi and Mumbai, achieving a 300M+ user reach via Meta Movement Maker (M3) campaigns
- Coordinated on-ground activations, including mall store launches, celebrity events, and customer meet-and-greet sessions
- Implemented AW24 Gift-With-Purchase (GWP) promotions, increasing sales by 23%
- Directed creative projects, aligning brand aesthetics with strategic consumer engagement goals
- Https://www.behance.net/pranjalmittal1
Management Trainee
Flying Machine
Bengaluru
07.2023 - 08.2024
- Company Overview: https://www.behance.net/pranjalmittal1
- Executed impactful OOH campaigns, enhancing brand visibility and engagement
- Managed large-scale retail marketing strategies, including new store launches in high-traffic malls
- Spearheaded the Delhi Metro Wrap campaign, achieving extensive brand awareness through full train-line branding
- Conducted consumer research, refining the brand’s value proposition
- Planned and marketed events like skateboarding campaigns, boosting the relevance of Flying Machine’s skater-inspired collections
- Https://www.behance.net/pranjalmittal1
Marketing Intern
Flying Machine
Bengaluru
01.2023 - 05.2023
- Company Overview: https://www.behance.net/pranjalmittal1
- Directed the Lucknow City Takeover campaign, featuring innovative 3D OOH displays
- Collaborated cross-functionally on MBO and key account trade shows, handling creative shoot planning and execution
- Interacted directly with trade partners to recommend styles and showcase upcoming collections
- Https://www.behance.net/pranjalmittal1
Fashion Photographer Intern
The House of Rare
Bengaluru
06.2022 - 08.2022
- Produced campaign shoots for Rareism and Rare Rabbit, delivering visually engaging capsule collections.
- Managed end-to-end photoshoot logistics, including model coordination, equipment handling, and editing.
Co-founder
Digital Obscura
Lucknow
10.2021 - Current
- Conducted market research to develop a unique product segment in the Indian market
- Optimized operations by streamlining supply chains, imports, and inventory management
- Built an E-commerce-focused business model to address consumer (Photography enthusiasts / hobbyists) pain points
- Generated monthly operations and sales reports, driving actionable improvements
Head of Media Production
TEDxNIFT Bengaluru
Bengaluru
02.2022 - Current
- Oversaw pre-production planning, vendor negotiations, stage lighting, and post-production
Education
Bachelor of Design - Fashion Communication
National Institute of Fashion Technology (NIFT)
Bengaluru, Karnataka, India01.2024
High School Diploma -
St. Dominic Savio College (ISC)
Lucknow, Uttar Pradesh, India01.2018
Skills
- Integrated Marketing Strategies
- OOH advertising
- Social Media Influencer Strategy
- On-Ground Activations
- Photoshoots
- Adobe creative cloud
- Meta Ads Manager
- MS Excel
- Project Management
- Strategic thinking
Timeline
Assistant Manager
Flying Machine
08.2024 - Current
Management Trainee
Flying Machine
07.2023 - 08.2024
Marketing Intern
Flying Machine
01.2023 - 05.2023
Fashion Photographer Intern
The House of Rare
06.2022 - 08.2022
Head of Media Production
TEDxNIFT Bengaluru
02.2022 - Current
Co-founder
Digital Obscura
10.2021 - Current
Bachelor of Design - Fashion Communication
National Institute of Fashion Technology (NIFT)
High School Diploma -
St. Dominic Savio College (ISC)
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