Summary
Overview
Work History
Education
Skills
Certification
Tools
INTERNSHIP
Timeline
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Pranjal Varshney

Pranjal Varshney

Ghaziabad

Summary

Digital marketing isn’t just my job—it’s my craft. With hands-on experience in SEO, PPC, Social Media, Email Marketing, and Ecommerce, I lead a dynamic team dedicated to pushing boundaries and delivering measurable impact. I combine strategic vision with a creative touch to design campaigns that capture attention and inspire action, helping brands grow in the fast-evolving digital world.

Overview

5
5
years of professional experience
13
13
Certification

Work History

Digital Marketing Team Leader

Virtual Employee(Teck Valley LLP)
08.2023 - Current
  • Led end-to-end digital strategy for an Australian psychology client, integrating SEO, GMB, Google Ads, and Meta Ads to significantly boost lead generation and brand visibility.
  • Spearheaded a full website redesign and ongoing SEO improvements, enhancing UX and increasing organic traffic and engagement.
  • Planned and executed social media campaigns across Facebook, Instagram and LinkedIn resulting in higher follower engagement and digital reach.
  • Created and managed segmented email marketing workflows to nurture leads and improve client retention through the sales funnel.
  • Set up advanced tracking systems (GA, GTM, reporting dashboards(Looker Studio)) to monitor campaign KPIs and inform strategic decisions.
  • Mentored and led a digital marketing team, fostering collaboration and improving team output and morale.
  • Implemented high-converting lead generation systems using organizational tools and automation, increasing qualified leads.
  • Developed client-facing proposals and in-depth audit reports, presenting strategic insights that won new business.
  • Navigated campaign pivots and challenges efficiently, ensuring minimal disruption and timely delivery.
  • Introduced process optimizations to streamline team workflow and improve marketing efficiency and impact.

Digital Marketing Manager

Mob Fountain Media Private Limited
07.2021 - 07.2023
  • Developed and managed SEM campaigns from keyword research to bid optimization, driving targeted traffic and conversions.
  • Executed on-page SEO, link-building, and content strategies to improve organic search rankings and visibility.
  • Led social media marketing across platforms, creating content and analyzing metrics to boost engagement and lead generation.
  • Applied SMO tactics to enhance social profiles, grow followers, and increase social visibility.
  • Conducted CRO initiatives with A/B testing and usability analysis to improve user experience and conversions.
  • Designed segmented, personalized email campaigns that improved open and click-through rates and nurtured leads.
  • Analyzed multi-channel performance using Google Analytics to identify insights and guide optimization.
  • Collaborated with content, design, and tech teams to ensure unified messaging across digital channels.

Digital Marketing Executive

Mob Fountain Media Private Limited
02.2020 - 06.2021
  • Executed paid social campaigns across platforms, boosting brand visibility and audience engagement.
  • Ran A/B tests on landing pages and emails, improving conversion rates and lead generation.
  • Launched remarketing campaigns to re-engage visitors, increasing both conversions and retention.
  • Contributed to content marketing strategies with blogs, videos, and infographics, driving organic traffic and brand authority.
  • Tracked and analyzed campaign data using GA and automation tools to provide actionable performance insights.
  • Worked with creative teams to produce compelling ad visuals and copy aligned with brand messaging.
  • Applied SEO techniques to improve keyword rankings and boost organic search traffic.

Education

Master of Business Administration - Marketing And Finance

Sanskriti University
Mathura
06-2020

Bachelor of Business Administration -

RATM
Mathura
07.2017

Skills

  • Campaign Planning & Execution
  • Audience Targeting & Segmentation
  • Team Collaboration & Development
  • Performance Tracking & Mentoring
  • A/B Testing & CRO
  • Competitor analysis
  • Social media marketing
  • Graphic Design (for Social Media & Ads)
  • Search engine optimization (SEO)
  • Campaign management
  • Pay-per-click advertising
  • Keyword Research & On-Page Optimization
  • Web analytics
  • Link Building & Content Strategy
  • Budget Management & ROI Analysis
  • Marketing Funnel Optimization
  • Campaign Performance Tracking
  • KPI Monitoring & Reporting

Certification

  • Fundamental of Digital Marketing
  • Creating Dynamic Dashboards
  • Quora Ads Mastery: A-Z Of Quora Marketing & Traffic Secrets
  • Email Marketing Certification
  • Create your e-commerce store with Shopify
  • Digital Marketing Certification
  • Amazon Advertising Foundations Certification
  • 2023 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing
  • ASO Course
  • A Beginner's Guide to Local SEO
  • How to Boost Lead Generation with SEO

Tools

  • Google Ads, Meta Ads Manager,Amazon Ads,Linkedin Ads
  • GA4,Google Tag Manager,Google Search Console,Google My Business,Google Looker Studio,
  • SEMrush,Ahrefs,Ubersuggest,Moz,Screaming Frog,SpyFu,SEMscoop,BuzzSumo
  • Keyword Planner
  • Mailchimp,Klaviyo
  • Canva,Animoto,Piktochart,PikMonkey
  • Asana,Trello
  • Calendly
  • Microsoft Clarity

INTERNSHIP

Digital Marketing Intern | Mob Fountain Media Private Limited (May 2019- August 2019)

Timeline

Digital Marketing Team Leader

Virtual Employee(Teck Valley LLP)
08.2023 - Current

Digital Marketing Manager

Mob Fountain Media Private Limited
07.2021 - 07.2023

Digital Marketing Executive

Mob Fountain Media Private Limited
02.2020 - 06.2021

Master of Business Administration - Marketing And Finance

Sanskriti University

Bachelor of Business Administration -

RATM

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