PRANJIT HAZARIKA
CEO
Bengaluru,KA
Summary
A leader with proven track record of over 25 years of success in leading and growing organizations. Strong background in strategic planning, financial management and business development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
A career spanned with success stories across diverse industries like Robotic Home appliances, Agrotech , E commerce, FMCG, Mobile Handsets and Consumer Electronics. A result driven mindset and a go getter in character. Proven track record of rapid sales growth, disruptive strategies in business development, P&L Management and sourcing and development.
Currently serving in the capacity of CEO of Puresight Systems Pvt Ltd and is responsible for business growth of world’s largest robotic floor cleaner iRobot in India.
Past stints
- Senior Vice President in Brih Solutions Pvt Ltd (Farmers Mandi); a start up in the field of digital supply chain network of agricultural products.
- Co-founder of Punta India Pvt Ltd .Punta is a growing brand in the field of IT and Consumer Electronics in India.
- Rich cross functional experience in mobile handset and FMCG industries having worked across different functions and capacities in Nestle, ITC Ltd, Nokia, LG Electronics and Videocon.
Overview
28
28
years of professional experience
4
4
Languages
Work History
CEO
Puresight Systems Pvt Ltd
04.2023 - Current
- Developed innovative sales and marketing strategies to facilitate business expansion and new revenue generating opportunities through identifying new markets and devising expansion strategies.
- Have reached out to 36 million+ people, 150+media reach, 12 Instagram influencers, 7 Product reviews in key journals along with numerous media briefing sessions during the launch of the World's most advanced robotic vacuum cleaner.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Analyzed industry trends and tracked competitor activities to make informed decisions.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Demonstrated respect, friendliness and willingness to help wherever needed to any internal or external team members.
Senior Vice President
Brih Solutions Pvt Ltd
11.2020 - 03.2023
- Brought about cost optimization in the field of logistics and sales through breakthrough interventions and processes in last mile operations and retail on boarding process
- Designed and implemented a Franchisee model in last mile logistics operation
- Set up digital evaluation matrix through designing of metabase reports for different verticals, integrated technology towards enhanced productivity across functions.
- Designed a comprehensive HR process at Farmers Mandi in the process building a strong team of people across India.
Co founder
Punta India Pvt Ltd
11.2013 - 10.2020
- Developed a portfolio of over26 categories and 162 SKUs in brand Punta in the field of IT accessories and consumer electronics reaching over 1.3 million consumers in a span of 5 years
- Extended the distribution reach of Punta to 14 states and 229 cities through a network of 180 channel partners
- Attained break even in 4 years time on the backdrop of a 233% topline growth during this time
- Formed senior leadership team through rigorous interviews and extensive candidate research.
- Represented organization at industry conferences and events.
- Prepared annual budgets with controls to prevent overages.
- Successfully launched new product lines in India from top product manufacturers in China and Hongkong.
General Manager Sales
Videocon Mobile
03.2012 - 10.2013
- Networked and negotiated with appropriate channels to launch mobile handsets for the first time in the Army CSD canteens
- Restructured the product portfolio of feature phones and smartphones.
Regional Manager East and South
LG Electronics
01.2010 - 02.2012
- Restructured the distribution model in LG Electronics in region East and appointed 6 state specific channel partners which led to a rapid market penetration resulting in a 4% gain in market share within 6 months
- Tied up with Flipkart in 2011 resulting in LG’s first ever listing of its mobile phones in any e commerce site
- Conceived and implemented a Key Account Strategy on smart phones in key cities in East and South covering over 70 partners which had resulted in a 300% growth of business YOY.
Regional Manager(Sales, Retail Development)
Nokia India Pvt Ltd
08.2005 - 12.2009
- Structured the Go Rural Strategy in UP East where over 50 channel partners and micro distributors were appointed in a span of 10 months resulting in Nokia gaining the highest rural market share in UP East
- Designed a Quality Circle Meet(QCM) for all channel partners and team members encouraging and rewarding best practices and initiatives. Branch witnessed a continuous growth in business especially during Diwali 2009 when it reached a 1000Cr business in a single month alone making it the highest value growth branch in the country
- Drove superior consumer experience at retail by leading national projects and initiatives on route trainers and brand promoters in the field of technology enablement, training and soft skill development
- Received awards on outstanding contributions followed with 3 job grade promotions.
Area Manager
ITC Limited
06.1999 - 07.2005
- Became the lead for UP East Branch towards providing critical insights across different categories of products while leading the team towards the highest business growth in Aashirvaad, Sunfeast,Aim and Mangaldeep range of products
Sales Officer
Nestle India Pvt Limited
09.1996 - 05.1999
- Appointed 6 confectionery channel partners resulting in a 60% growth of business in Year 1997 to Year 1998
- Recognized as best confectionery sales officer in region East in 1998.
Education
MBA - Marketing
Assam Institute of Management
Guwahati 04.2001 -
Bachelor of Arts - Economics
D.H.S.K College
Dibrugarh, India 04.2001 -
Skills
Operational Efficiency
undefinedOther Highlights
- Product Development and Sourcing : Developed the entire sourcing channel from China, Hongkong and US in establishing the product portfolio of Punta. Developed the entire range of feature and smart phone portfolio in Videocon.
- Cost Optimization : Instituted cross functional productivity matrix towards optimizing expenses resulting in Punta breaking even in year 2008. Brought about innovative delivery mechanisms resulting in a 32% reduction in cost of delivery in Farmers Mandi.
- Digital Marketing: Led innovative digital marketing campaigns in iRobot in Google and Social Media platform meeting targeted CTR, Impression share and Conversions.
- Resource Development : 2 Breakthrough projects in Nokia for continuous training and development of promoters. Developed an app named Secondary Sales Report (SSR) to track and analyze productivity of sales team in Punta. Conceptualized, designed and implemented a monthly Newsletter at Farmers Mandi.
Key Projects And Workshops
- Nokia India Pvt Ltd - Driving Consumer Experience @ retail.. Project Anubhuti
- Nokia India Pvt Ltd - ‘Rural Market Share Nokia..Findings, Trend and Recommendation’
- Nokia India Pvt Ltd - Developing modules KYC(Know Your Competition) and KYT ( Know Your Technology)
- ITC Limited - SAP Site Champion Module to lead SAP installation and training at Branch and distributor level
- ITC Limited - ‘Incorporation of Statistical Tool in Sales Management’, ITC East Region
- Workshops attended: 'Creating Excellence' Leadership Program, Retail Marketing Workshop conducted by Nokia Finland, Steven Covey 'Seven Habits of Highly Effective Leaders', MDP Program at XLRI Jamshedpur on Leadership skills and communication.
Extracurricular Activities
Led District Badminton team during college days. Had been a college and district badminton champion Play tennis. Listen to blues and rock music. Organizer of numerous channel partner trips and offsite trip for the company both in India and abroad. Sports Secretary, Uniworld City Sports Association, Kolkata
Timeline
CEO
Puresight Systems Pvt Ltd
04.2023 - Current
Senior Vice President
Brih Solutions Pvt Ltd
11.2020 - 03.2023
Co founder
Punta India Pvt Ltd
11.2013 - 10.2020
General Manager Sales
Videocon Mobile
03.2012 - 10.2013
Regional Manager East and South
LG Electronics
01.2010 - 02.2012
Regional Manager(Sales, Retail Development)
Nokia India Pvt Ltd
08.2005 - 12.2009
MBA - Marketing
Assam Institute of Management
04.2001 -
Bachelor of Arts - Economics
D.H.S.K College
04.2001 -
Area Manager
ITC Limited
06.1999 - 07.2005
Sales Officer
Nestle India Pvt Limited
09.1996 - 05.1999
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