Pranshu Sinha
Gurgaon
Summary
Category Management & Brand Partnerships expert with a background in Corp. Strategy, Trade, Sales & Marketing. Experienced in launching a B2B global e-marketplace, managing partnerships & cross-functional teams, conducting research & competitor analysis, enhancing customer experience among others. As a professional in an e-commerce startup, demonstrated a versatile skill set, commitment to excellence, serial tasking & a go-getter attitude. A great communicator, team player, a curious learner who believes that trust, respect & growth go hand in glove with knowledge. Loves indulging in discussions about History, Geopolitics, Controversial theories
Overview
3
3
years of professional experience
7
7
years of post-secondary education
Work History
Category Manager
Mjunction Services Ltd (Tata Group)
Gurgaon
04.2023 - Current
- Successfully achieved Go-Live of B2B Global e-marketplace with 1k+ verified sellers, buyers, & Partners
- Directed brand partnerships by meticulously evaluating over 70 partners across Quality Assurance, Finance, Logistics, and Export Advisory; successfully onboarded 15 high-performing partners, increasing operational efficiency
- Ideated and defined the brand identity, personality, positioning and architecture of export-marketplace as well as planned and implemented the GTM strategy for Rivexa's launch in US, UK, Europe & UAE
- Collaborated with Govt Stakeholders- EEPC, AEPC, DGFT & FIEO in their annual flagship National & Global trade events, expos & fairs creating awareness about platform, generating 500+ buy & sales leads
- Negotiated commercials with Payoneer and reduced commission rate by more than 50% by conducting tri-partite discussions between Payoneer, mj & exporters
- Handled key account of Shipwaves,All Cargo, DripCapital,RXIL,SGS, Tata Projects across both categories driving revenue and business growth
- Monitored cross-functional teams ensuring smooth partnership operations (e.g.brand visibility,service operations, dispute resolution,troubleshooting)
- Optimized website content and interface, boosting engagement by brand partners and customers by 45%
- Analyzed 15+ competitors to identify market gaps, fine-tune offerings, standard practices & incorporated click-wrap agreement for customer onboarding, saving ~5Cr+ annually to the company
- Identified 7 partners, conducted QCBS evaluation to finalize Marketing and Trademark firms for Rivexa (platform) & finalized SoW for each
Marketing Intern
ITC Ltd
Dehradun
04.2022 - 06.2022
- Spearheaded expansion of ITC's B2B app, UNNATI, & successfully brought in 500+ shops under its coverage
- Formulated feasible solutions & recommendations for improving popularity of the app, after doing a competition benchmarking with HUL, Dabur, P&G, Nestle
- Outlined & developed adequate measures to remove supply chain bottlenecks of the app across different levels of distribution
- Assisted in revamping the app UI in coordination with design & product team, aimed at increasing adoption by 60% through incentivization and promotional offers
Live Project
Triedge
01.2022 - 03.2022
- Company Overview: https://triedge.in/
- Devised Triedge's advertising & revenue strategies tailored for potential customers & various stakeholders by enhancing its SEO and identifying relevant keywords
- Conducted a competitor analysis of 8 major e-hiring platforms like Triedge to find gaps in their offerings & analyzed their revenue model to implement monetization of Triedge's services
- Https://triedge.in/
Education
MBA - Marketing & General Management
I.I.F.T.
01.2021 - 01.2023
B.A.L.L.B (Hons) -
NLU, Lucknow
01.2014 - 01.2019
Skills
- User Experience Optimization
- Category Development
- Product Launch & GTM Planning
- Vendor/Supplier Management
- Problem Solving
- Competition Benchmarking
Ecommerce Brand Strategy
- Digital Marketing & SEO
- Brand Partnerships
- Cross-functional Management
- Project/process piloting
- Managing cross-functional deliverables
- Continuous gap analysis
- Process improvement
- Business Strategy
- Roadmapping
Extra Curricular Activities
- National Semi-finalists for business track of Flipkart Wired 6.0, B-school case study competition.
- National Finalists top 8/1670+ teams of Case-tte'21, organized by Sri Guru Gobind Singh College of Commerce.
- Volunteered at Nanhe Pakshi NGO, imparted education & legal awareness to poor kids, slum dwellers & other weaker sections of society.
- Visited the Mohanlalganj Jail in Lucknow to advise and cater to the legal needs of inmates incarcerated without due course.
Timeline
Category Manager
Mjunction Services Ltd (Tata Group)
04.2023 - Current
Marketing Intern
ITC Ltd
04.2022 - 06.2022
Live Project
Triedge
01.2022 - 03.2022
MBA - Marketing & General Management
I.I.F.T.
01.2021 - 01.2023
B.A.L.L.B (Hons) -
NLU, Lucknow
01.2014 - 01.2019
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