Prantika Ghosh
Bengaluru
Summary
Strategic and result-oriented communications professional with 3+ years of experience across PR, media relations, influencer marketing, and internal communications. Proven success in driving 400+ media coverages, 60+ customer stories, and impactful PR coverages across traditional, digital, and regional media. Skilled at founder positioning, employee engagement, and 360° storytelling and communication.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Manager – Corporate Communication & PR
Varthana Finance
Bengaluru
09.2023 - Current
- Driving PR coverages and managing media relations across digital, traditional, hyperlocal, and regional platforms in over 15 states.
- Handling crisis communication with strategic foresight and timely action.
- Producing customer success stories for use in marketing and ad campaigns.
- Driving 360° brand and communication strategy for media, internal communications, and video storytelling.
- Managing internal communication for over 700 employees, boosting engagement and cultural alignment.
- Producing 28+ employee engagement videos and 10+ CXO branding assets for internal and external use annually.
- Building and executing founder and CXO visibility strategy across LinkedIn, media interviews, authored articles, and podcasts.
- Collaborating with external PR and creative agencies to scale media presence and video production.
PR & Brand Associate
Bhanzu
Bengaluru
10.2022 - 08.2023
- Driven PR and media relations in edtech space for brand reputation and brand awareness
- Amplified founder visibility through authored articles, expert quotes, and tier-1 media interactions
- Led influencer marketing campaigns across parenting, education, and Gen Z communities with measurable ROI
- Contributed to internal communication strategy aligned with talent branding and retention
Reporter
VJ Media
Bengaluru
06.2022 - 10.2022
- Reported on trends in digital OOH (DOOH), tech innovations, and major campaign launches
- Interviewed 15+ industry leaders and produced editorial content on ad-tech and brand activations
Education
PG Diploma - Broadcast Journalism
Indian Institute of Journalism & New Media
Bengaluru05-2022
Bachelor of Mass Media -
Lala Lajpat Rai College, University of Mumbai
Mumbai06-2021
Skills
- Media relations
- Brand strategy
- Video storytelling
- Internal communication
- Employer Branding
- Stakeholder Communication
- Influencer marketing
- Crisis communication
- Scriptwriting
Certification
Brand Management certification from IIM Bangalore with 94% score
Languages
English
First Language
Hindi
Proficient (C2)
C2
Bengali
Advanced (C1)
C1
Assamese
Advanced (C1)
C1
Accomplishments
- Grew LinkedIn followers by 10,000+ organically through targeted content strategy
- Produced 60+ customer stories and 28+ employee videos to strengthen employer brand
- Drove 400+ PR coverages across diverse media, including 10+ regional language publications
- Positioned C-suite as thought leaders in edtech and fintech through content and media visibility
Timeline
Assistant Manager – Corporate Communication & PR
Varthana Finance
09.2023 - Current
PR & Brand Associate
Bhanzu
10.2022 - 08.2023
Reporter
VJ Media
06.2022 - 10.2022
PG Diploma - Broadcast Journalism
Indian Institute of Journalism & New Media
Bachelor of Mass Media -
Lala Lajpat Rai College, University of Mumbai
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