Praphul Jain
Growth Marketing and Data Science Leader, IIT Delhi alumni, 13+ yr work-ex
Delhi NCR
Summary
- An IIT Delhi alumni and a seasoned Growth Marketing and Data Science Leader with a combined experience of 13+ years in Product Growth Marketing Strategies, Customer Retention & Engagement, Data & Business Analytics, Statistical Modeling, Machine Learning, Business Intelligence, Data Visualization, Data Mining and Analytics Consulting
- Presently associated with Adda247 as Director of Growth & Analytics. Adda247 is India’s largest vernacular learning platform offering online courses for Government and Entrance exams.
- Spearheading a large team of 30+ members, driving business growth, providing guidance, coaching, improving processes, ensuring exceptional performance and developing future leaders.
Overview
14
14
years of professional experience
2
2
Certifications
Work History
Director- Growth & Analytics
Adda247
Gurugram
12.2019 - Current
- Established and leading the Growth function from scratch. Growth team is responsible for end-to-end user journey after user acquisition - Onboarding, User Engagement, Revenue Growth, Retention, Consumption.
- Growth strategies, hacks/flows around various channels like Push Notifications, In-apps, Emailers, WhatsApp, SMS, Get Site Control, gamification tools like spin the wheel, scratch card to support different functions for traffic targets, lead gen
- Identify and target crisp segments/cohorts like free/paid users, old/new users, renewals, potential cross-sell/upsell users, RFM segments, price sensitive/about to churn users, user affinity segments based on user behavior.
- Growth team played significant role in improving key growth metrics, including DAU (70% increase), MAU (50% increase), stickiness (23% increase) in last one year.
- Established and leading the analytics function from scratch, designing and implementing business intelligence (BI) solutions, data management and visualization frameworks, data warehousing (DWH) practices, ETL and data governance protocols to support strategic decision-making.
- Spearheaded the development of data science practice, designing and deploying a lead scoring model that leveraged machine learning algorithms to predict conversion probabilities and enhance sales targeting resulting in a 25% increase in sales-qualified leads and a 15% reduction in sales cycle time.
- Leading, building and managing high-performing teams, providing guidance, coaching, and development opportunities to drive exceptional results and achieve business objectives.
Analytics Lead- Product
Easypolicy Insurance Web Aggregators
Noida
05.2018 - 11.2019
- Built and implemented a lead scoring methodology using a logistic regression model to forecast the quality of a lead which was used to prioritize the lead bucket. Resulted in ~20% increase in conversion
- Led end to end implementation of data visualization tool Power BI. Created interactive, real-time-updated auto refreshing dashboarding solutions for different business segments
- Responsible for implementing and maintaining the automated reporting framework for tracking key business metrics & KPIs
Senior Analytics Consultant
Decision Point
Gurugram
04.2017 - 05.2018
- Analytics consulting experience with one of the biggest beverage players in the world
- Led the client engagement with South West Asian (Bangladesh, Nepal and Sri Lanka) operations of the global beverage player. Visited client sites in Dhaka and Kathmandu for quarterly business planning discussions
- Integrating multiple data streams from sales, execution, financials, macro-economic data to develop frameworks of strategy, planning and review
- Quarterly and monthly forecasting of sales using X-12 Arima methodology, Quarterly and Annual Business planning, Opportunity Estimation, Pricing Strategy, Price elasticity simulation, Distributor Analytics
Deputy Manager, Analytics and Growth
Snapdeal
Gurugram
05.2014 - 03.2017
- Performed Customer Segmentation via RFM analysis using K-means clustering algorithm to run re-engagement campaigns. Resulted in ~10% increase in retention rate. ⮚ Designed a recommendation engine via KNN algorithm used as targeted marketing tool in both email campaigns and website pages. Observed an increase in Average Order Value by ~15% and significant increase in Cross-sell and Upsell.
- Drove Digital Analytics such as customer journey, Funnel analysis, Dropout analysis, A/B and multivariate testing, Retention tracking, Cohort Analyses
- Quantifying all Marketing activities (Online, Offline, CRM, App) and comparing the impact to judge and improve customer experience–Developed a single unified ROI metric in order to compare a Paid App download vs TV Ad vs Google SEM
- Planning and forecast of traffic and sales for big promotional and brand campaigns such as Diwali sale, Dil Ki Deal campaign, Freedom Week etc. Pre and Post RoI and impact analysis of such campaigns
Senior Analyst
Global Analytics
07.2011 - 01.2014
- Part of the Marketing Analytics group and worked towards website conversion optimization with champion- challenger strategy framework and evaluating performance of marketing campaigns
- Web Analytics expert with hands-on experience of working with tools like Google Analytics, Optimizely, Clicktale
- Part of the project team responsible for the revamp of the customer-experience of the application-flow. Worked onsite for a month with the team in the San Diego (USA) office
Education
B. Tech And M. Tech (Dual Degree) - Chemical Engineering
IIT Delhi
New Delhi 04.2001 -
Skills
Problem-solving, Decision-making, People and stakeholder management, Strategies and goals, Business planning, Team collaboration, Negotiation, Partnerships and alliances
MySQL, Python, MoEngage, PowerBI, Optimizely, Firebase, Google Analytics, Omniture, Big Query, Customer Segmentation
Certification
MoEngage Growth Marketing Expert
Accomplishments
- Won the Customer Engagement Excellence Award in the category "Best use of Customer Insights and Analytics" at MoEngage Growth Summit 2024 in Mumbai
- Paper presentation (Title: Analysis and Prediction of COVID-19 Pandemic in India) in 2nd International Conference on Advances in Computing, Communication Control and Networking (ICACCCN), 2020. Paper published in IEEE Xplore journal.
Timeline
MoEngage Growth Marketing Expert
10-2024
MoEngage Analytics Expert
10-2024
Director- Growth & Analytics
Adda247
12.2019 - Current
Analytics Lead- Product
Easypolicy Insurance Web Aggregators
05.2018 - 11.2019
Senior Analytics Consultant
Decision Point
04.2017 - 05.2018
Deputy Manager, Analytics and Growth
Snapdeal
05.2014 - 03.2017
Senior Analyst
Global Analytics
07.2011 - 01.2014
B. Tech And M. Tech (Dual Degree) - Chemical Engineering
IIT Delhi
04.2001 -
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