Praphul Kumar Rai
New Delhi
Summary
Results-driven digital marketing specialist with 3+ years of experience managing Google Ads (AdWords), YouTube campaign data, and DV360 programmatic campaigns for global clients. Skilled in campaign setup, reporting, and analytics using tools like CM360, Google Ad Manager, Tag Manager 360, and Analytics 360. Demonstrated excellence in building scalable dashboards, identifying insights, and enhancing KPI performance. Willing to work flexible hours, including in 24/7 environments. Strong communicator with global stakeholders, offering high proficiency in English (CEFR Level B2+ equivalent).
Overview
4
4
years of professional experience
Work History
Senior Process Executive
Cognizant Technology Solutions
08.2024 - Current
- Partner with global clients to execute and troubleshoot programmatic ad campaigns in DV360 and AdWords.
- Drive campaign ROI by 30%+ through strategic media buying and performance optimization.
- Build and maintain scalable dashboards and reports using Google Sheets and Excel.
- Use CM360 for floodlight setup and YouTube tracking, improving data integrity.
- Generate actionable insights to support digital media decisions and improve reporting SLAs.
- Collaborate with cross-functional teams via email and video to resolve campaign and data issues.
- Conducted training sessions on best practices, elevating team skill levels and productivity.
- Implemented quality control measures, resulting in increased accuracy and reduced error rates.
- Mentored junior team members, fostering a collaborative environment and improving team performance.
Senior Associate - Operations (Google Ads)
WNS Global Services
04.2023 - 08.2024
- Managed Google Ads campaigns, including AdWords and YouTube, to improve ROI across various sectors.
- Designed and automated reporting templates in Google Sheets for faster turnaround.
- Increased lead generation by 30% via data-driven targeting and bid strategy refinement.
- Provided KPI-based reports and consulted clients on budget, bidding, and creatives.
- Collaborated with global stakeholders using Google Connect CRM and internal tools.
- Led process optimization initiatives, enhancing operational efficiency and reducing turnaround time.
- Facilitated regular performance reviews, aligning team objectives with organizational goals for improved outcomes.
Digital Marketing Executive
Sellecomm Solutions
11.2021 - 11.2022
- Executed integrated digital marketing campaigns across Google Display, Search, YouTube, and Meta platforms.
- Increased traffic and ROAS 2x via SEO, PPC, and data-backed campaign testing.
- Collaborated with design and content teams to build creative assets for paid campaigns.
- Built automated dashboards to monitor performance metrics using Excel and Google Analytics.
- Developed and executed targeted digital marketing campaigns across multiple platforms.
- Analyzed market trends to refine strategies and enhance customer engagement.
- Managed social media accounts, increasing brand visibility and audience interaction.
- Optimized website content for SEO, improving search rankings and organic traffic.
Education
Electrical & Electronics Engineering
APJ Abdul Kalam Technical University
Ghaziabad, Uttar Pradesh, IndiaAdvanced Certification - Digital Marketing & Communication
MICA & UpGrad
New Delhi, IndiaSkills
- - DV360, CM360, AdWords (Google Ads), YouTube Ads, Google Ad Manager, Analytics 360, Tag Manager 360
- - Google Sheets, Excel, Dashboard Automation, KPI Monitoring, Report Generation
- - Digital Media Analytics, Campaign Troubleshooting, Scalable Reporting, Marketing Metrics
- - Stakeholder Management, Sales & Customer Support, CEFR B2 Communication, Cross-functional Collaboration
- - 24/7 Work Flexibility, Performance Optimization, Market Research, Programmatic Media Buying
- Workflow Analysis
- Process mapping
- Efficiency improvement
Languages
English (Fluent - CEFR B2+)
Hindi (Native)
Additional Information
- Willing to work in 24/7 business environments
- Programming: C, C++, Embedded Systems
- Tools: WordPress, Shopify, Canva, SEMrush, Ahrefs, Hootsuite, Google Search Console
Timeline
Senior Process Executive
Cognizant Technology Solutions
08.2024 - Current
Senior Associate - Operations (Google Ads)
WNS Global Services
04.2023 - 08.2024
Digital Marketing Executive
Sellecomm Solutions
11.2021 - 11.2022
Electrical & Electronics Engineering
APJ Abdul Kalam Technical University
Advanced Certification - Digital Marketing & Communication
MICA & UpGrad
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