Prarthana Ghosh
Digital Content Strategist | B2B Content Planning, Management & Syndication | HRtech SME | Driving Engagement & Growth
Kolkata
Summary
Results-driven Content Strategist offering nine years of client-focused (B2B and B2C) service, project management, and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating internal teams and retaining key client relationships and business partnerships.
Overview
9
9
years of professional experience
20
20
years of post-secondary education
Work History
Freelance Writer, Editor & Project Manager
Self-Employed
6 2017 - Current
- Collaborating on some intriguing freelance work (both ghostwritten and otherwise) with regard to B2B and B2C content
- My clients include organisations that I have worked full-time with previously, start-up brands, established mid-size and large enterprises catering to diverse sectors such as HR media, Healthcare, Finance and Psychology as well as individuals (MDs, CEOs and a wide range of very interesting personalities)
Director of Content
iTech Series
10.2023 - 04.2024
- As the Director of Content at Itech Series, I led the content strategy, development, and execution to enhance the digital presence and engagement metrics for two key domains - Global Fintech Series and HRtech Series
- My key responsibilities included: Strategic Content Planning, Team Leadership, Content Management, Syndication and Distribution, SEO Optimization, Analytics and Performance Tracking, Innovation and Trends
Editor
Spiceworks
01.2022 - 10.2023
- My role here encompassed editing articles for the Guest Author Program (GAP) which were thought-leadership and sector-commentary pieces from industry experts, as well as long-form explainer articles for the Cluster Program
- I also edited news pieces and event covers.
Editor In Chief
Going to School
04.2020 - 07.2020
- My role here encompassed planning, editing and delivering content (video as well as text) for the Going to School website while also managing content for Map of Me for West Bengal.
Category Editor
Ziff Davis B2B
03.2019 - 04.2020
- My role at Ziff Davis B2B was that of the Category Editor of the online publication, HR Technologist and involved the strategic understanding of SEO trends and clusters, planning content (text and video) accordingly, following and covering industry-specific news, writing feature articles, eBooks and training documents.
Senior Associate - Content
People Matters
06.2018 - 01.2019
- My role here allowed me to tie in my love for writing with my passion and academic background in Psychology and HR
- It was a delight to work on news and event coverages, social media content, feature articles as well as B2B whitepapers in an environment that was inclusive, warm and human.
Content and HR Associate & Yoda
Never Grow Up
02.2016 - 06.2017
- My role here combined aspects of content management and of HR
- Besides copywriting, I was engaged in the creation, management, social media optimisation and search engine optimisation of content
- With regard to HR, I was involved in employer branding and internal communication projects while also developing and redefining induction and R&R processes.
Content Writer
Dynamic Equities Pvt Ltd
04.2015 - 02.2016
- Dynamic Equities Pvt Ltd is a stock brokerage firm offering advice on equities and commodities
- As a Content Writer, I wrote copy for mailers and campaigns
- Besides this, I was involved in SEO, writing content for the website pages as well as writing blog articles.
Education
Master of Science (M.Sc.) - Psychology
Christ University, Bangalore
01.2013 - 04.2015
Bachelor of Arts (B.A.) - Psychology Honours
Loreto Convent School
01.2010 - 04.2013
Indian School Certificate Examinations - undefined
Modern High School For Girls
01.2008 - 04.2010
Indian Certificate of Secondary Education (ICSE) - undefined
Modern High School For Girls
01.1996 - 04.2008
Skills
Content Management
Timeline
Director of Content
iTech Series
10.2023 - 04.2024
Editor
Spiceworks
01.2022 - 10.2023
Editor In Chief
Going to School
04.2020 - 07.2020
Category Editor
Ziff Davis B2B
03.2019 - 04.2020
Senior Associate - Content
People Matters
06.2018 - 01.2019
Content and HR Associate & Yoda
Never Grow Up
02.2016 - 06.2017
Content Writer
Dynamic Equities Pvt Ltd
04.2015 - 02.2016
Master of Science (M.Sc.) - Psychology
Christ University, Bangalore
01.2013 - 04.2015
Bachelor of Arts (B.A.) - Psychology Honours
Loreto Convent School
01.2010 - 04.2013
Indian School Certificate Examinations - undefined
Modern High School For Girls
01.2008 - 04.2010
Indian Certificate of Secondary Education (ICSE) - undefined
Modern High School For Girls
01.1996 - 04.2008
Freelance Writer, Editor & Project Manager
Self-Employed
6 2017 - Current
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