Prarthna Bhalla

Bixby 2.0
• Designed and edited chatbot content for Samsung appliances for UK and Indian audiences.
• Designed and implemented user-friendly chatbot quizzes for Samsung smartphones.
• Designed training content to refine the natural language processing for Samsung devices.
• Written and reviewed user utterances and device content for seamless user understanding.
• Utilised problem-solving skills to debug Samsung’s TV and fridge voice assistance features.
• Wrote monthly promotional push notifications for Samsung Wallet app, increasing the user engagement by 40%.
• Resolved critical production issues using Jira workflow management to meet tight deadlines.

Bixby 3.0
• Developed end-to-end content for an internal Samsung capsule to independently handle user device queries for US, GB and IN audiences.
• Enhanced natural speech processing of Samsung's LLM model by designing training content to refine machine learning.
• Reviewed content from multiple LLM models for Samsung’s personalised LLM development.
• Utilized data management skills to maintain content databases for BixbyChat and DQA capsules.
• Utilised creative thinking skills to design content to upgrade Bixby’s AI features.

• Worked with a team of 20 people to curate original content strategies for brands to meet their marketing objectives.
• Engaged in one-on-one client interactions to align their content requirements with the brands' vision.
• Wrote 200+ landing pages, footer content and website product recommendations for Schneider Electric.
• Utilisedwriting, editing and proofreading skills to curate 100+ landing pages, newsletters, social media copies, and infographics for STT GDC India.
• Wrote error-free and engaging landing pages for Miaby Tanishq, Toothsi, Max Life Insurance, Snapdeal, Luminous and more.