Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
PRASAD JAHAGIRDAR

PRASAD JAHAGIRDAR

Pune

Summary

Seasoned marketing expert with a proven ability to leverage data for driving impactful business outcomes. Passion for data analysis supports a successful track record of delivering marketing campaigns across diverse channels. Holds certifications in data analytics and AI from prestigious institutions such as MICA, Google, and LinkedIn, along with extensive knowledge of AI applications in marketing strategies. Proficient in developing and maintaining brand guidelines, website development, media planning, and conducting comprehensive research to inform strategic decisions.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Co-founder and Director

Schego Solutions Private Limited
12.2017 - Current

Role:

  • Business Development
  • Sales and Marketing
  • Preparing, Monitoring,and Achieving Yearly Revenue Target
  • Managing Business Compliance
  • Business Collaboration and Expansion
  • Vendor Management
  • Key Responsibilities:
  • Client management and networking
  • Continuously making a healthy business pipeline
  • Project management and delivery
  • Ensuring revenue is achieved as per the plan
  • Ensuring all compliances are met in time
  • Managing vendors for timely delivery
  • Yearly budget management

Manager - Creative and Content

Quick Heal Technologies Limited
07.2018 - 11.2019

Role:

  • Handle a team of graphic designers, content writers, digital marketers, and website developers
  • Monitor and fulfill requirements received from all verticals across the organization
  • To maintain timelines and quality on deliverables across functions
  • To plan and maintain the overall budget allocated for activities
  • Career planning for team, team mentoring & team upscaling
  • Team motivation & continuous improvement
  • Key Responsibilities:
  • Brand Communication for Retail (Quick Heal) and Enterprise (Seqrite) brands
  • End-to-end campaign management
  • Manage an advertising, digital, and web development agency
  • Define a creative objective based on the marketing objective
  • Ensure creative output from agencies as per the objective
  • Brand Strategy
  • Understand the market and plan communication
  • Formulate brand strategies (for retail and enterprise brands)
  • Translate brand strategies into a brand communication plan
  • Digital Communication
  • Formulate digital strategies in line with marketing and communication objectives
  • Lead digital team for retail and enterprise brand
  • Plan and monitor a yearly digital calendar for retail and enterprise brands
  • Monitor the digital agency's performance and keep improving
  • Manage campaign effectiveness and take corrective action
  • Content
  • Lead content team for retail and enterprise brand
  • Decide and plan the organization's presence through blogs, white papers, threat reports, webinars, and other channels.
  • Ensure the effectiveness of blogs and other content by regular monitoring
  • Website Development and Maintenance Team
  • Lead the website development and maintenance team
  • Website and maintenance of 14 websites of the company
  • Creative Development
  • Understand creative requirements from all stakeholders like Sales, HR, Admin, R&D, Product, etc, for retail and enterprise brands
  • Ensure the appropriate brief is shared with the creative and graphic design team
  • Monitor creative output and suggest modifications
  • Ensure timely creative output of elements required for ATL, BTL, Outdoor, and Digital media
  • Planning and Managing Yearly Budget
  • Plan and manage yearly budget for creative development, digital marketing, website maintenance, and development
  • Monitor budget utilization
  • Cross-trained existing employees to maximize team agility and performance.
  • Maintained a professional, organized, and safe environment for employees and patrons.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Accomplished multiple tasks within established timeframes.

Associate Vice President

Lowe Lintas India
04.2016 - 10.2017

Key Responsibilities:

  • Drive Profitability (P&L responsibility)
  • Ensure the smooth management of day-to-day operations. Foresee problem areas and tackle them.
  • Ensure execution of all types of campaigns/work, keeping in mind the process from presenting a campaign to final execution
  • Drive business growth discussions (internal) and help identify potential opportunities for the agency's business growth
  • Actively lead New Business pitches
  • Embodiment of the agency culture and drive it with the team to the junior-most level.
  • Clients / Brands Handled: Bajaj (Corporate), Kirloskar, Praj, Videocon d2h (ATL, BTL, Digital)
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Trained and guided team members to maintain high productivity and performance metrics.

Account Director

Quadrant Communications Limited
08.2007 - 03.2016

Key Responsibilities:

  • Responsible for the commercial management of a group of clients and the management and development of Brands under their supervision.
  • Contribute to new business development activity and lead new pitches.
  • Maintaining team motivation and retaining key team members.
  • Ensuring the quality and timeliness of work delivered to clients, including organizing quarterly key account reviews with sponsors at the client's end and internal project reviews
  • Clients / Brands Handled: Bajaj (Corporate, 3 Wheelers and 2W Export), Kirloskar, Praj, Mahindra CIE, Bharat Forge, Pravin Masale, Parampara Foods, Scandic Foods (SIL), Ekbote Furniture, Kimberley Clark Professionals, Quick Heal
  • Applied business and marketing knowledge to develop briefs and pitches for customer projects.
  • Directed client projects with an eye for quality and customer needs.

Account Manager

Quadrant Communications Limited
08.2001 - 07.2007

Key Responsibilities:

  • Acts as day-to-day client contact, sometimes across a global client in a fast-paced atmosphere; workload prioritization skills are a must for success
  • Balances daily client requests alongside support of account teams to ensure on-time delivery of projects that align with client goals and vision
  • Assists client communication and management by developing and distributing conference notes/reports, scheduling client meetings, and communicating the status of initiatives to relevant internal and client stakeholders
  • Oversees and runs team status meetings to align internal stakeholders on priorities and goals of the meeting/projects
  • Works with directors on account leadership to develop strategy presentations, communication plans, element/creative briefs, and other client-mapping deliverables
  • Set clear expectations for tasks and deliverables across teams accountable for work, communicating clearly, and providing proper materials/documentation when necessary
  • Prioritize and streamline tasks to ensure accuracy and efficiencies, proactively identifying issues/risks
  • Passionate about understanding clients' business and the associated news regarding the company; updates internal teams on any pertinent news
  • Compiles project details and insights
  • Assists in identifying business challenges and competitive insights
  • Helps coordinate client input/feedback and shares feedback with internal teams
  • Clients / Brands Handled: Bajaj (Corporate and 3 Wheelers), Kirloskar, Praj, Nihilent
  • Identified new business opportunities through cold calling, networking, marketing, and prospective database leads.
  • Met existing customers to review current services and expand sales opportunities.

Education

MBA - Marketing

Bharati Vidyapeeth's IMED, Pune University
Pune
01.2001

BBA - Marketing

Barkatullah University
Bhopal
01.1999

Skills

  • Relationship development
  • Fundraising expertise
  • Stakeholder engagement
  • Industry evaluation

Certification

  • Post Graduate Certification in Market Research and Data Analytics (PGCMRDA) from MICA, Ahmedabad (2014 – 2015)
  • Certificates from Google
  • Prepare Data for Exploration
  • Process Data from Dirty to Clean
  • Analyze Data to Answer Questions
  • Share Data through the Art of Visualization
  • Data Analysis with R Programming
  • Certificates from LinkedIn
  • Introduction to Artificial Intelligence
  • Ethics in the Age of Generative AI
  • Generative AI: The Evolution of Thoughtful Online Search
  • Streamlining your Work with Microsoft Bing Chat
  • What is Generative AI?
  • Certificates from Looker
  • Designing Great Dashboards
  • Building Reports in Looker

Timeline

Manager - Creative and Content

Quick Heal Technologies Limited
07.2018 - 11.2019

Co-founder and Director

Schego Solutions Private Limited
12.2017 - Current

Associate Vice President

Lowe Lintas India
04.2016 - 10.2017

Account Director

Quadrant Communications Limited
08.2007 - 03.2016

Account Manager

Quadrant Communications Limited
08.2001 - 07.2007

MBA - Marketing

Bharati Vidyapeeth's IMED, Pune University

BBA - Marketing

Barkatullah University
PRASAD JAHAGIRDAR