Prasad R
Bengaluru,KA
Summary
Qualified Commerce graduate from National College, Chennai. University of Madras, with experience across Media planning, Media Buying and Market Research. Excellent planner with proven abilities in accelerating growth and generating customer loyalty levels while managing process verticals in implementing process improvements and quality initiatives for desired performance levels. Motivated and goal driven team player with strong work ethics, continuously striving for improvement coupled with excellent administrative aptitude and the commitment to offer quality work.
Overview
16
16
years of professional experience
Work History
Group Head Business
Initiative Media, Interpublic Group of Companies
08.2023 - Current
- Lead the offline planning team for Snack category for ITC Foods
- Monitor media campaigns and day-to-day business activity
- Direct, develop and oversee planning objectives and strategies that deliver against business results and ensure client satisfaction
- Lead and direct all core partners as part of the entire client solution, including TV, Print, Radio, Social, Mobile and OOH
- Oversee the flow of client media-related issues while creating solutions and resolving problems
- Build and maintain effective working relationship internally and with clients, media vendors and IPG agencies
- Sell the agency’s services and capabilities in new business pitches to prospective clients
- Handling the Media budget of Rs 100 Cr for Bingo Chips and Yippee Noodles
Director
Mindshare, GroupM Media
08.2021 - 04.2023
- Bridge to Mindshare client service/planning teams on trading products and collaborative practices
- Working closely with media houses (TV/Print/Radio) and ensuring products are delivered to the client as per aligned benchmarking/KPIs
- Contribute to the agency’s new business efforts including being part of a pitch presentation team
- Improve structure, process, and trading product options to better serve, grow and retain clients
- Maximize other GroupM product revenue opportunities on assigned client portfolios
- Interact with the regional and global teams to share best practices and ideas
- Collaborate with relevant stakeholders and departments to effectively drive advantage for clients
Senior Media Manager
Initiative Media, Interpublic Group of Companies
02.2017 - 07.2021
- Working collaboratively with team members to develop and manage integrated media plans across mediums
- Planning and Implementing Amazon Brand/Sale campaigns across TV/Print/Radio
- Managing day-to-day relationships with Amazon and delivering all media reports in a timely manner with PoV to improve media strategy
- Delivering & executing competitive reports, planning activities, and market understanding for Amazon as per the aligned process/SOP
- Arriving at actionable solutions using secondary data analysis (BARC/IRS/TGI)
- Integrating data from multiple sources to derive insights to be able to improve media performance
- Assisting BUs in building annual media strategy and managing day-to-day client interaction
- Acting as a data champion for internal / client requests and liaising with the appropriate team to ensure requirements are fulfilled
Media Planner
Wavemaker Media Pvt LTD
08.2015 - 01.2017
- Managing Britannia Industries LTD corporate campaigns with an Annual Budget of over INR 250-350 Cr
- Providing Strategic Media and Marketing solutions for various brands of BIL
- Media Planning & Strategic Media Solutions: Crafting Media and planning strategies for various brands of BIL
- Responsible for growth of Brand in terms of Brand salience, promotion, and Branding
- Help BIL to build their respective brands and businesses
- Setting Media Weight for campaigns
- Analyzing campaigns, media trends, sales data and advertising spends across sectors and within the FMCG sector to develop a strategy for each brand
- Understanding of consumer behavior and market trends in the biscuit category and FMCG sector
- Crafting appropriate Media solutions for Clients
- Developing an Integrated media plan using TV, print, radio, outdoor, cinema, and digital media for various brands
- Building an optimized media plan to deliver at the lowest possible cost
- Closely working with brand teams, marketing team, and media department to execute both long and short-term strategies, evaluate, analyze and present the Pre and Post of a campaign
Data Analyst
TATA CONSULTANCY SERVICES LTD.
05.2009 - 08.2015
- Efficiently handling Market Research data for the world’s leading Market Research Company (Nilsen) also responsible for the 100% accurate Sales trend data for the client's products
- Managing USA’s leading manufacturers (clients) also provided Sales trend data of the manufacturer's various products
- Updating the client with their leading competitor’s products sales trends to improve the clients’ sales also provided information to the client about the products placements as per their requirements
- Responsible for Internal Audit of the process
- Spearheading efforts across monitoring the processes for strict adherence to SLA
- Escalating the issues/queries to the client’s appropriate hierarchy levels
- Ensuring compliance with process parameters and enhancing team productivity through periodic reviews and sharing best practices among team members
- Detecting errors in the process and providing feedback to the members also implementing possible solutions to avoid errors
- Motivating the new members on quality productions and providing process training to new members
- Ensuring good quality of work and with no mishaps in the flow of work, establishing proactive communication to the customers on the status of the special projects and priority assignments
Education
Commerce graduate -
National College
Skills
- Planning and Strategy
- Buying and Budgeting
- Monitoring and analyzing the data
- Attention to detail
- Media and Market Research Analysis
Languages
English
Tamil
Timeline
Group Head Business
Initiative Media, Interpublic Group of Companies
08.2023 - Current
Director
Mindshare, GroupM Media
08.2021 - 04.2023
Senior Media Manager
Initiative Media, Interpublic Group of Companies
02.2017 - 07.2021
Media Planner
Wavemaker Media Pvt LTD
08.2015 - 01.2017
Data Analyst
TATA CONSULTANCY SERVICES LTD.
05.2009 - 08.2015
Commerce graduate -
National College
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