Hi, I’m
Prasad S Bal
Revenue Managment , Electronic Distribution
Mumbai,MH
Summary
Dynamic Corporate General Manager with a proven track record at Concept Hospitality, driving Online revenue growth through strategic pricing and inventory management. Expert in channel management and team leadership, achieving a 30% revenue increase. Adept at commercial negotiation and market analysis, delivering impactful results in multi-unit operations.
Overview
20
years of professional experience
1
Certification
Work History
Concept Hospitality Pvt LTDMumbai
Corporate General Manager - Revenue Management & Electronic Distribution
02.2016 - Current
Job overview
- Company Overview: Concept Hospitality
- (CHPL) is a leading hotel management and consultancy company based in Mumbai, India.
- Incorporated in 1996, Concept Hospitality represents India's fastest-growing brand, named Fern Hotels & Resorts, which has over 100 hotels and 6000 keys under management.
- Heading Revenue Management & Electronic Distribution for over 100 + Hotels & Resorts in India, & 1 in Seychelles With team of 6
- Accountable for business growth, strategy planning, budgeting, sales, marketing, inventory management, reservations, and team management. Reporting to the SVP of Sales and Marketing, with a dotted line to the CEO.
- Develop strategies related to pricing, inventory and forecasting in coordination with the FOM's, GM's & GM Ops
- Analyze market trends, competitive behavior and industry benchmarks
- Optimize revenue management system for strategic decision making; enhance capacity utilization through forecasting and effective inventory management
- Conducting periodic Reviews of the online business for various hotels when needed & also conduct the cluster wise Performance Review of Online Business
- E commerce clients such as GoIbibo, MakeMyTrip, Expedia, Agoda, Booking.com & generate a Strategic Initiatives to driver the Visibility & Business
- Formulate long/short term strategies including business growth road maps and blue prints in sync with the overall company's organizational goals and objectives
Elite Hospitality GroupBahrain
Corporate E Marketing Manager, Revenue & Electronic Distribution
11.2015 - 01.2016
Job overview
- Managing the Online Revenue for all 7 Properties in Bahrain
- Responsible for Social Media Marketing
- Responsible for E Marketing for Elite Hospitality
- Important Note - I have left this job and back to India due to urgent medical emergency in Family
Club MahindraMumbai
Manager - CRO, Revenue & Electronic Distribution (Pan India)
02.2013 - 11.2015
Job overview
- Company Overview: Part of the leisure & hospitality sector of the Mahindra Group with a fast growing customer base of 170,000+ members & 40 beautiful resorts at some of the most exotic locations in India and abroad
- Heading end-to-end CRO, Revenue Management & Electronic Distribution for 35 resorts in India, and 1 in Dubai and 1 in Bangkok with team of 5
- Accountable for business growth, strategy planning, budgeting, sales, marketing, inventory management, reservations, team management.& Reporting to Divisional Manager - Sales & Revenue Management
- Meeting revenue target of INR 12 Cr per annum; delivered growth of 30% over last year
- E commerce clients such as GoIbibo, Expedia, Agoda, Booking.com & generate a Strategic Initiatives
- Formulate long/short term strategies including business growth road maps and blue prints in sync with the overall company's organizational goals and objectives
- Develop strategies related to pricing, inventory and forecasting in coordination with the Resort Managers; analyze market trends, competitive behavior and industry benchmarks
- Optimize revenue management system for strategic decision making; enhance capacity utilization through forecasting and effective inventory management
- Part of the leisure & hospitality sector of the Mahindra Group with a fast growing customer base of 170,000+ members & 40 beautiful resorts at some of the most exotic locations in India and abroad
Travel Guru / TravelocityMumbai
Lead - Business Development & Account Management (Pan India)
10.2009 - 02.2013
Job overview
- Successfully completed the training at Singapore office of Sabre in May 2010 & become certified Synxis CRS USER
- Successfully Launch Synxis CRS for Indian Hospitality as Reseller in 2009
- Led team of 3 and delivered a growth rate of 100% for Sabre Hospitality Solution portfolio comprising of 160 hotels/resorts Pan India
- Developed strategies focused on revenue maximization; included segmentation, positioning and distribution strategies within the overall strategic framework
- Successfully transited 100 Hotels from Travel Guru BE to Synxis BE (Sarovar & ITC Fortune) which include the stages such as Agreement, Commercial Nego, Transition Plan, Pan India Training sessions for all GMs & FOMs via Web ex & Go Live thereafter
- Increased market share by 45%; monitored and evaluated each individual property's use of Synxis CRS & Monthly Overview from 800 RNS TO 4500 RNS (only in chain customers)
- Successfully implemented Mobile Booking engine for ITC fortune Hotels
- Formulated creative and innovative strategies taking into account various aspects of account management, Troubleshooting & client Reviews
- Attended the Various Exhibition & Trade Shows to Maintain Relations in hospitality landscape (eyefortravel - IAMAI)
- Attended Yearly event of sabre hospitality customer forum at Bangkok & Hong kong for 2 consecutive years
- Successfully Setup Lanyon RFP tool for 11 Hotels during tenure & help hotel to subscribe Bids for Meaningful consortia's & DMC
- Successfully Signed Fern & Concept for IMS services comprise of 7 hotels & then grew to 17 Hotels within span of 2 years
Akbar Travels OnlineMumbai
In charge-: Online Hotels (International-Domestic) - Corporate Office
09.2008 - 12.2009
Job overview
- Executed Business development for International Hotels
- Executed Business development for Domestic Hotels
- Executed Promotions and E-Marketing for B2B & B2C
- Area of E-Marketing is:-Making various offers and send to various channels via mailers
- Handling Team who look after all operational issues- confirmation, reconfirmation & payment
- Meeting with various suppliers of industry in online trade and alliances also
- Giving Targets to all India sales for Domestic & International Hotel Bookings
- Designing Hotel Module to load hotel on website it means back end
- Take contract with Hoteliers and loading to website.(Hilton, Oberoi, Ginger, Choice, Taj)
- Executed International Hotel Promotion with Tourico Holidays
TravTech Business Solutions Pvt. Ltd.Mumbai
Manager - Global Distribution & e-Commerce
04.2008 - 09.2009
Job overview
- Signing hotels for Trust Voyager Hotel CRS for global distribution of content and inventory
- Handling the West & North India Region - Trust Voyager Hotel CRS Sales
- Providing consultation to hotels in terms of distribution through various electronic channels
- Strategize rate, inventory and content management for channel specific sales (GDS, IDS, IBE, ADS)
- Consultation to Properties on channel management and effective use of CRS tool
- Work closely with GDS companies for special hotel promotions towards targeted audience
- Cross functional with operations and fulfillment departments to ensure timelines are met and high standard of customer service delivered
- Negotiating rate deals with Hotels for merchant OTAs targeting feeder markets
- Work closely with GM on sales strategies and budgets
- Basic market research to identify potential opportunities for product sales
- Other Responsibilities: Product Demos and Trainings, Webinars, Participation in Industry specific events
Education
Trade WingsMontreal, Canada
IATA -UFTAA
01.2005
Dyansadhana CollegeThane, India
B.Com from Economics
01.2005
Skills
- Cost reductions
- Troubleshooting expertise
- Efficient multi-tasker
- Multi-unit operation management
- Contract negotiations
- Channel management
- Account Management
- Electronic distribution
- Data Analyst
- CRM
- Commercial negotiation
- Strategic partnerships
- Budgeting
- Inventory management
- Market analysis
- Sales strategy
- E-marketing
- Team management
- Forecasting
- Revenue management
Certification
- Certified Revenue Management Concepts Revenue and Channel Management
- Certified External Certificate of Excellence
- Certification course in Cyber Crime & Cyber Laws
- Fare Recognition & Proration at WNS
Personal Information
Date of Birth: 09/24/84
Languages
Hindi
Proficient (C2)
C2
English
Proficient (C2)
C2
Gujarati
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
Corporate General Manager - Revenue Management & Electronic Distribution
Concept Hospitality Pvt LTD
02.2016 - Current
Corporate E Marketing Manager, Revenue & Electronic Distribution
Elite Hospitality Group
11.2015 - 01.2016
Manager - CRO, Revenue & Electronic Distribution (Pan India)
Club Mahindra
02.2013 - 11.2015
Lead - Business Development & Account Management (Pan India)
Travel Guru / Travelocity
10.2009 - 02.2013
In charge-: Online Hotels (International-Domestic) - Corporate Office
Akbar Travels Online
09.2008 - 12.2009
Manager - Global Distribution & e-Commerce
TravTech Business Solutions Pvt. Ltd.
04.2008 - 09.2009
Trade Wings
IATA -UFTAA
Dyansadhana College
B.Com from Economics
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