PRASAD VATTIMILLI

NATIONAL SALES HEAD General Insurance | Health & Pharma | Digital Distribution

Mumbai,MH

Summary

P&L Leader with 23+ years of experience building and scaling multi-channel insurance businesses from Zero to ₹580 Cr. Proven record of aggressive GWP growth with underwriting discipline, successfully managing Combined Ratios (COR) across Motor, Health, and SME lines. Successfully launched 3 National Verticals from scratch (Magma Health, Tata AIG POS, ICICI Retail Health). Recognized for transforming traditional agency models into tech-enabled, high-productivity ecosystems.

Overview

years of professional experience

Work History

National Head – Retail Health (Agency & Broking)

MAGMA HDI GENERAL INSURANCE COMPANY

04.2022 - Current

Built the Health Agency vertical from the ground up. Own full P&L responsibility, reporting to the Senior Management.
Zero-to-Scale Growth: Architected the National Health Agency vertical from scratch, scaling GWP to ₹100 Cr+ within 4 years.
P&L Turnaround: Reduced the Combined Ratio (COR) from an initial 376% to 138% while slashing workforce costs from 200% to 40% via strict performance management and digital onboarding.
Productivity Benchmarking: Built a 430-member sales force achieving industry-leading productivity of ₹1.75 Lakh/employee (New Business).
Retention Strategy: Reduced attrition from 120% to 43% by institutionalizing a tiered incentive structure and "Leaders as Coaches" mentorship framework.
Strategic Expansion: Expanded the portfolio to 8 Health Products in 30 months and secured board approval for the upcoming launch of Variable Agency & VRM channels (FY26).

National Manager-Agency, Broking & Digital

TATA AIG GENERAL INSURANCE

10.2019 - 03.2022

Rapidly promoted from Regional to National Head. Managed a ₹580 Cr portfolio across multiple lines of business.
Commercial Lines Scale: Grew the SME Agency & Broking GWP from ₹390 Cr to ₹580 Cr, delivering consistent double-digit YoY growth (21% > 32%).
Profitability Defence: Improved COR from 131% to 109% in SME vertical during the COVID-19 crisis by pivoting the mix towards profitable SME/Fire lines and reducing GMC dependency.
Digital Transformation: Founded the Pan-India POS (Point of Sale) vertical, designing the automated "Tech-led Onboarding" process that reduced agent activation time by 60%.
Turnaround: As Zonal Manager-Motor (South), revitalized the AP & Karnataka markets post-mass attrition, growing per-employee productivity 3.5x to ₹82 Lakh.

Area Sales Manager (Retail & Bancassurance)

ICICI LOMBARD GIC

02.2005 - 12.2009

Market Entry: Founding member of the Retail Health Vertical in Andhra Pradesh; defined the initial go-to-market strategy for the region.
Bancassurance Success: Pioneered the Retail Home Insurance vertical in Tamil Nadu, achieving a 77% attachment rate (highest nationally) via bank channels.
Motor Growth: Launched the Commercial Vehicle vertical in AP post-detariffing, scaling premium from ₹75 Lakh to ₹1.4 Cr in just 3 months.

Regional Manager

CIPLA LTD

07.1998 - 12.2004

Fast-Track Promotion: Rose from Marketing Executive to Regional Manager in 4 years—among the fastest in Cipla’s history.
Brand Leadership: Established market dominance for flagship brands Ginette-35 and Seroflo in the AP region.

Education

MBA -

Andhra University

01.1998

Skills

P&L Management: GWP Growth, COR Optimization, Expense Ratio Management

Distribution Strategy: Agency, Broking, Bancassurance, POSP, & Digital/Phygital

Operational Scale: Zero-to-One Setup, Pan-India Team Building (400), Change Management

Product Strategy: Motor, Retail Health, Commercial Lines & SME

Leadership Development & Succession: Mentored 25 leaders now in senior roles

Timeline