Prasadh S
Pondicherry
Summary
Dynamic sales professional with extensive experience at Carlsberg India Pvt Ltd, excelling in channel sales and distribution management. Proven track record in driving revenue growth and enhancing market share through strategic territory planning and team leadership. Skilled in trade marketing and market intelligence, fostering strong relationships with distributors and retailers.
Overview
21
21
years of professional experience
Work History
Sr.Sales Executive
Carlsberg India Pvt Ltd
11.2019 - Current
- Delivered assigned volume, NSR, and revenue targets through effective territory planning and execution.
- Managed primary and secondary sales, strengthening numeric and weighted distribution across key outlets.
- Built strong relationships with distributors and key trade partners to drive sustainable growth.
- Ensured SKU availability, visibility, and market hygiene, including FIFO and stock control.
- Executed trade schemes and brand activations in line with marketing strategy and compliance norms.
- Monitored competition activity and market intelligence, providing actionable insights to management.
- Maintaining and increasing the market shares segment wise.
- Team management: Maintained Three distributors and 10 DSM and 3 Company promoters reported to me.
ASST.MANAGER
DIAGEO INDIA
10.2009 - 09.2018
- Managing Field Force: Setting Sales and Distribution objectives, guiding, motivating and leading field force, training and developing field force, Manpower utilization and Handling Institution.
- Managing Territory Sales and Distribution: Primary and Secondary sales increase, distribution improvement in width and depth through field force and distribution network. Maintaining good Merchandising at outlets through proper Merchandising materials through DSM’S and Proper Planogram at Perfect Outlets.
- Sales Planning and Forecasting: Primary and Secondary sales planning – Sales Distributor wise, Product wise trend analyzing and forecasting, deciding trade support – schemes and other inputs, Monitoring of Old stocks ’s at Outlets.
- System implementation and Monitoring: Ensure reporting, Operational guidelines for field force, Market work and feedbacks and follow-up, Stock rotation at Outlets, getting weekly Secondary feedback every week and based on Secondary ensure Primaries.
- New Product launches: Draw launch programs, outlet wise, beat wise, dealer wise, Utilization of Marketing inputs and budgeting, launch monitoring and feedbacks to H.O.
Sales Officer
Parle Products Pvt Ltd
10.2008 - 10.2009
- Arrange for an AW’s meeting to establish and maintain a good relationship with my customers & plan the next month for them.
- Motivate my team sales man, Arrange a customer convene, Encourage my team sales men for their achievement in personal and professionally.
- Appoint new AW’S for growth on values & tonnage.
- Conduct sales man meeting & instruct them the qualities to promote each sku & new launch brand, displays of it to achieve their target.
- Promote every single sku & specialty product to all the outlets.
Sales Promotion Executive
Asian Paints India Ltd (MAFOI)
Chennai
09.2006 - 09.2008
- Periodically visit the Specified Areas to find the new projects.
- Fore site should be taken for the new projects.
- Giving Quotation to the customers.
- Periodically meet the dealers and giving orders.
- Preparation of Index Sheet For every month.
- Daily report to ASM.
- Sales will be ratified for every month.
Management Trainee
R.K.ECO CARE
Pondicherry
06.2005 - 05.2006
- Periodically visit the three star hotels and getting orders.
- Sales Promotion activities like giving samples to the Customers and Arranging Special Presentations in their Hotels.
- Daily Report to ASM.
Education
M.B.A - Marketing Management
Annamalai University
05.2005
B.Sc - Computer Science
M.D.T. Hindu College
Tirunelveli, TN01.2003
Skills
- Channel Sales & Distribution Management
- Team leadership
- Time management
- Territory & Route Planning
- Trade Marketing & Activations
- Distributor & Retailer Management
- Market Intelligence & Competitive Analysis
Hobbies and Interests
- Reading books
- Playing volleyball
- Kabadi
- Listening to Music
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge.
Languages
- Tamil
- English
- Tamil
Personal Information
- Father's Name: P. Sekar
- Date of Birth: 08/28/81
- Gender: Male
- Marital Status: Married
Timeline
Sr.Sales Executive
Carlsberg India Pvt Ltd
11.2019 - Current
ASST.MANAGER
DIAGEO INDIA
10.2009 - 09.2018
Sales Officer
Parle Products Pvt Ltd
10.2008 - 10.2009
Sales Promotion Executive
Asian Paints India Ltd (MAFOI)
09.2006 - 09.2008
Management Trainee
R.K.ECO CARE
06.2005 - 05.2006
M.B.A - Marketing Management
Annamalai University
B.Sc - Computer Science
M.D.T. Hindu College