Reading History
PRASAD K. KULKARNI
Pharmaceutical Brand Manager
Mumbai,MH
Summary
Enthusiastic Pharmaceutical Marketeer eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Brand Management and Sales Management. Motivated to learn, grow and excel in Pharmaceutical Industry. Implemented marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Timeline
Sr. Product Executive
Aristo Pharmaceuticals Pvt. Ltd
09.2019 - Current
Management Trainee
Zydus Healthcare Ltd
04.2018 - 08.2019
Summer Intern
Lupin Limited
03.2017 - 06.2017
MBA - Pharmaceutical Management
Narsee Moonje Institute of Management Studies
06.2016 - 03.2018
Bachelor of Pharmacy -
MET Institute of Pharmacy
08.2012 - 05.2016
Work History
Sr. Product Executive
Aristo Pharmaceuticals Pvt. Ltd
Mumbai, Maharashtra
09.2019 - Current
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and sales of Nutritional products.
- Reduced marketing costs by streamlining focusing solely on printed research material, leveraging communications materials, monitoring budgets, and developing communication methods.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Focused on reduction of brand expiry by monitoring stocks closely.
- Developed positive, performance-based internal sales culture which motivated sales team to promote the brand effectively.
- Managed and motivated sales team to achieve 100% target within a year.
- Identified new segments, their opportunities and designed communication strategy for brand.
- Helped sales and marketing team members continuously improve product knowledge by organizing frequent sessions on brand USPs, doubt clearance sessions and communication ideas.
- Designed campaigns for internal and external stake holders which helped in boosting the confidence about the brand.
Management Trainee
Zydus Healthcare Ltd
Mumbai, Maharashtra
04.2018 - 08.2019
- Analyzed market to identify new opportunities and strengthen relationships with doctors, IVF centers and stockists.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
- Resolved all issues efficiently and enhanced customer satisfaction ratings.
- Brought in new customers and retained base through proactive management of individual needs and development of robust solutions.
- Implemented brand marketing and sales campaigns.
- Developed a customer base of top IVF doctors for new launched biosimilar brand which helped the brand to achieve sales target from introduction phase
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
- Consulted with top IVF specialists to establish new business partnerships through exploratory and informative meetings focused on value and benefits.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
- Grew business sales by 30% through effective communication, building relationships and regular follow-ups.
Summer Intern
Lupin Limited
Mumbai, Maharashtra
03.2017 - 06.2017
- Input, analyzed and reported on data covering all aspects of procurement operations.
- Built relationships with vendors to negotiate ideal terms for purchases.
- Solved diverse supply chain problems involving numerous sources, logistics and scheduling factors.
- Identified issues related to frequent material discrepancy in all the in-house plants and provide an action plan against it.
- Performed monthly reconciliation of open purchasing orders.
- Effectively handled the SAP ERP in order to maintain the system hygiene.
- Performed Quality Information activity for Sikkim plant in order to reduce the period required to transfer the material and production facilities to Sikkim plant.
Education
MBA - Pharmaceutical Management
Narsee Moonje Institute of Management Studies
Mumbai 06.2016 - 03.2018
Bachelor of Pharmacy -
MET Institute of Pharmacy
Nashik 08.2012 - 05.2016
Skills
Brand Management
Interests
Long Drives
Affiliations
Member and Digital Team Head at MET Institute of Pharmacy Alumni Association (MET-ALConnect)
Reference
Dipali Parab
Deputy General Manager - Marketing
Aristo Pharmaceuticals Pvt. Ltd.
+91-9323726734
_______________________
P.V. Prasad
Associate Vice President
Sheild Pharmaceuticals
+91 - 8169759146
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