Prasanna Durge

• In my role as the Business Director at DV, I led the Key accounts in India market to build a strong Ad verification proposition for advertisers.
• As a market lead, I was responsible for generating revenue, provide consultancy to brands and their agencies for Ad verification.
• The role commands:
• Form long term partnerships with Brands & media agencies by being one of their “Preferred Partners” & create strong partnerships with all Top 100 Adage Brands & Fortune 500 Companies.
• Conduct workshops for brands along with their media agencies on the importance of BAV.
• Identify new business opportunities and continue to grow the existing set of business partners.
• Strong communication, presentation, interpersonal and relationship management skills to deliver the value proposition amongst the advertiser community.
• Create strong TOMA for DV by participating in Industry events, digital workshops at the brands office and working with media agencies across levels.

• Unruly (Erstwhile a News Corp company) is now a part of Tremor International Ltd, a global leader in advertising technologies. Our solution used unique emotional intelligence to help advertisers better engage global audiences on brand-safe, premium sites, driving the most revenue for premium publishers.
• As a Sales Director India at Unruly, Reporting to MD Asia, I lead the Indian market to build a strong video distribution proposition for advertisers. Starting from a co-working space, the business grew to 6 million USD per annum.
• As a market lead, I was responsible for generating advertising revenue, providing consultancy to brands and their agencies (media &creative) for creating content which resonates well with their TA, participating in Industry events as the spokesperson for Unruly, conducting creative, programmatic and video workshops for brands/media agencies/creative agencies.
• Forged preferred partnerships with Top agencies groups -WPP, OMG, DAN, Publicis, and HAVAS across the India Market with clients like Nestle, Unilever, P&G, J&J, Patanjali,Coca-Cola,Maruti etc.
• Regular QBR about Unruly performance with all the major media agencies Investment heads, Managing Directors, CEO & Head of Digital and Media & Digital Leads of brands in the region to facilitate & help the team to meet individual, market & regional revenue targets.
• Closely worked on market launch, local market pricing, market-level agency trading agreements & later regional-level agreements with Managing Director - Asia.

KRA's:

• Conduct content workshops for brands along with their creative agencies.
• Identify new business opportunities and continue to grow the existing set of business partners.
• Work closely with the Unruly product, insights team in London & Singapore & marketing, media and ops team in Singapore and respond to brand briefs with a customized solution.
• Work closely with the VP ofProgrammatic, APAC to deliver the programmatic experience and solutions to the Indian set of advertisers.
• Responsible for generating Annual Revenue of 6 Million USD.

• Led Revenue function for India's first OTT SonyLIV for National & International markets.
• Founding Team Member of launch of India's first OTT platform SonyLIV & Member of SonyLIV's Leadership Team.
• National head for leading sales & business Development.
• Consult clients and agencies on digital marketing & social media initiatives.
• Create and execute revenue strategies, account planning and business processes.
• Search and establish strong direct partner relationships.
• Responsible for generating Annual Revenue of 70 Crores.

(9.5-10 Million USD)

Network18 Group is India's leading full-play media conglomerate with interests in television, print, internet, filmed entertainment, mobile content, and allied businesses

• National head for leading Sales & Business Development for Video & Mobile Vertical.
• Consult clients and agencies on digital marketing & social media initiatives.
• Create and execute revenue strategies, account planning and business processes.
• Nurture & Build senior relationships with top industry-specific advertisers and agencies.
• Liaise with product, content, technical, & support teams for deliveries and executions.

To provide Clients opportunity to advertise on most premium online video and mobile content.

• Responsible for generating Annual Revenue of 15 Cr.
• Established a robust pipeline of potential clients through targeted prospecting efforts that capitalized on both inbound inquiries and outbound outreach campaigns.

• Looking after Telecom Vertical at Yahoo India.
• The Role requires Business development Through Ad sales.
• Generate Revenue through regular clients in both OEM & Telecom service providers space.
• The role also demands good understanding of the Telecom Market.
• Identifying Prospective clients, generating business from new & existing accounts & developing them by providing solutions led plans.
• Planning & Offering solutions for various brands according to their Objectives, budget & time.
• Executing alliances & exclusive deals with companies.
• Responsible for generating 9 Cr

• Online Digital Ad sales primarily for moneycontrol.com & group portals namely Ibnlive.com, cricketnext.com, In.com, tech2 & biztech2.com.
• Identifying Prospective clients, generating business from new & existing accounts & developing them.
• Planning & Offering solutions for various brands according to their Objectives, budget & time.
• Executing alliances & exclusive deals with companies.
• Responsible for generating 15 Cr

• Responsible for entire business including Channel & Corporate Sales, Revenue generation & Operations of ICICI Direct.com.

• Planning strategic alliances and tie-ups with leading players in corporate sector having same target segment.