Prasanna Kumar
Digital Marketing Associate | Senior SEO Analyst
Bangalore,Karnataka
Summary
Enthusiastic SEO Digital Marketer with over 5 Years of experience in Education industry. eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of SEO and Paid ad campaigns and training in all other branches of Marketing. Motivated to learn, grow and excel in SEO Digital marketing.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
Work History
Senior SEO Analyst
Testsigma
Bangalore, Karnataka
10.2022 - Current
- Collaborated with paid search teams to optimize landing pages for maximum quality score, improving overall return on ad spend.
- Optimized local search presence by claiming relevant business listings on platforms such as Google My Business, Yelp, and Bing Places.
- Conducted extensive keyword research using various tools such as Google Keyword Planner, SEMrush, and Moz Keyword Explorer for optimal targeting in content creation efforts.
- Implemented schema markup to enhance search engine result page listings for improved click-through rates.
SEO Analyst - Digital Marketing
StarAgile
Bangalore, Karnataka
01.2021 - 06.2022
- Ability to handle SEO Positions and Analyse root causes if deep in positions
- All on-page SEO Associated steps analysing data, keyword analysis, content analysis, meta tags, adding content at daily basis.
- Coordinating the team and outside consulting for whole guest-posting process.
- Work closely wih content team, where extracting blog topics and doing keyword gap analysis to add main website content.
- work heavily with SEO tools like Google Search console, MOZ, ahref, Semrush and other SEO extensions.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Competitor gap analysis with competitor pages and adding more attributes to the main product pages.
- Looking into lead targets for the assigned product/service from both SEO and SEM practices.
- Removing high toxic backlinks by doing bad-baclink extraction process and submitting to disavow tool
- Writing and monitoring of Quora answers and the answer positions
- Monitoring Google ads performance and spent at daily basis
- Adding Negative Keywords and changing Ad copies
- Doing blog optimization to old blogs and making it increase in blog positions
- Coordinating with Developers team for Overlooking Techical SEO and Webiste Changes
Digital Marketing Executive
Institute Of Product Leadership
Bangalore, karnataka
12.2019 - 07.2020
- Conducting keyword research using dedicated software, and generating new keyword ideas.
- Removed 150 redirect links and modified 300 Meta title and description of website.
- Keyword research and blog promotions where include internal linking's to the keywords.
- Optimized Youtube Videos more than 150 videos.
- Maintained and Submitted daily ad reports in all Google,Social campaigns.
- Produced more than 100 of Organic attendees to the webinars.
- Competitor analysis in the backlinks, ad placements and landing pages.
- Implemented and developed ad campaigns to paid webinars and digital learning courses.
- Listed All courses in Social bookmarking, classified ads and image sharings.
Education
MBA - Marketing And Digital Marketing
International School Of Management Excellence
Bangalore 07.2018 - 03.2020
Skills
Campaign management
Marketing and advertising
Social media expertise
Keyword optimization
MS Office
Communications
Supervision
HTML
Wordpress
Canva Designing
Google analytics
Google Ads
Social Media
Ad development
Strategic planning
Redirect monitoring
Analytical and Critical Thinking
Certification
Google ads
Timeline
Senior SEO Analyst
Testsigma
10.2022 - Current
SEO Analyst - Digital Marketing
StarAgile
01.2021 - 06.2022
Digital Marketing Executive
Institute Of Product Leadership
12.2019 - 07.2020
MBA - Marketing And Digital Marketing
International School Of Management Excellence
07.2018 - 03.2020