PRASANNA S

Growth & Customer Lifecycle Management

· Spearheaded the Sound Box growth initiative, the largest revenue generator for offline payments.

- Achieved a remarkable 2X scale-up to 9 million merchants, generating a monthly revenue of ~INR 60 crores.

· Developed complete CLM & end to end Online Engagement program for Sound box merchants through segmented propositions.

· Drove the offline strategy to revisit the right merchants to increase engagement & proactively prevent the churn of good merchants.

· Ensured high quality of deployment by monitoring active cohorts across regions & providing constant feedback on pricing plans

Product Management

· Collaborated with the IOT and Product teams to introduce innovative features for the Sound Box product.

· Conceptualized & designed the product journey for merchants, from home page to Sound Box-related functionalities within the P4B app.

· Enhanced user experience by optimizing Account upgrade flow and Settlement page for easier access to information.

· Implemented automation of CLM campaigns through Journey creation with Clever-tap, contributing to efficient and targeted marketing

Merchant Experience & Retention

· Business stakeholder for ensuring best merchant experience on all our channels – Help desk, P4B App & Service front end.

· Increased merchant retention in help desk from 25% to 60% in a span of 5 months through segmented value propositions.

Risk & Compliance

· Collaborated with the risk team in formulating Risk policies for onboarding & providing transaction limits for merchants

· Worked on fraud prevention & created the process for chargeback handling to mitigate the risk

Retailer lifecycle management

· Created segmented retailer strategy basis 4 key parameters to improve lifecycle & enhance retailer engagement. Created & launched

· differentiated schemes & communication program basis retailer segment post testing with multiple retailers

· In 2 months - increase in brand advocacy with improved throughput on outlets by 7% & trade contribution increased by 12%

Go-To-Market Strategy (Parmanu program)

· Analyzed and identified 2K+ sites for growth and acquisition basis the following parameters: Revenue, Airtel network strength &

· competition presence. Targeted sites with low competition presence / high Airtel network strength & low revenue

· Onboarded & mapped journey plans with optimized routes for team visits. 22% growth in Q3 for TN with 4% increase in offl recharges

New site launch

· Launched 800 new sites over the last 5 months (~6% new sites launched over a base of 15K+ sites) with no prior Airtel presence

· ~500 sites reached 2 lakh revenue within 3 months as against the average revenue of 1.7 lakh per month per site

Network expansion in Kanchipuram

· Enabled 10% increase in network from a baseline of 470+ towers to 510+ within a span of 12 months

· 75K+ new customers onboarded contributing to Rs 1.25 Crores within 1 year for Kanchipuram district in Tamil Nadu

Increased Airtel share of business with outlets

· Increased share of business in 23% more outlets (1200+ vs 400 outlets against base of 1600+ outlets) during my sales stint

Activities in BAU (Business as Usual)

· Managed team of 6 Territory managers, 20 Distributors, 50+ Field sales executives with a turnover of Rs. 6 crore/ month business

· Responsible for rev. target achievements, base & customer market share growth, partners’ ROI & maintaining distribution norms

· Increased market share w.r.t competition by 25% by focusing on high potential clusters

4G Launch in Tanzania, Africa

Organized campaigns for data use, drove content & app use by Partnering-Google; Launched promoter program for device selling stores

Increase Airtel Share & win over Jio in 35 competition dominant sites in Gokak Tehsil

Worked on the input parameters for 4G gross – Distribution, Network, Retailer Engagement & activities

4G SoGA increased by 5%; Airtel SoGA > Jio SoGA in 14 sites; 25% Growth in overall Gross Adds

Increase bundle penetration on total customer base in 2 bottom territories in Bangalore

Retailer App penetration increased by 20% vs 13%. Star recharges increased by 24% vs 19%. Bundle % grew by 1.6% vs 0.9%

Increase App penetration (My Airtel, Airtel TV & Wynk) in Chennai & TN circle by 50%

Used moment of truth touch points (insights derived through MR) across media to create app awareness & hence increase downloads

• Digital strategy for leading FMCG company in India on launching their own e-commerce platform
• Conceptualized the web & mobile UI design for www.cadburygifting.in- site launched on October 10, 2017
• Created back-end & Google analytics dashboard, defined & benchmarked 25+ metrics to measure success
• Proposed digital marketing plan (Google and LinkedIn); CRM strategy to segment and retarget customers.

• Handled 20 software applications as a part of 10-member team for the 2nd largest retailer of Australia; Solved 12 technical business problems in 2 major client logistics applications including critical fix in a high client-dependency software resulted in a total cost saving of over $ 500,000/year for the client.