Prasanta Biswas

• Managed General Trade operations for Kwality Wall’s across five districts, delivering an annual turnover of ₹16 Cr with a 20% YoY growth.
  • Spearheaded a distribution network of 5 Distributors and 6 Sub-Distributors, leading a team of 3 BDAs and 20 Market Executives.
  • Designed and executed localized marketing strategies, boosting brand visibility and consumer engagement.
  • Launched E-Commerce operations, strengthening multi-channel presence and streamlining order fulfillment.

• Spearheaded business operations for Kwality Wall’s in North Bengal, achieving an impressive annual turnover of ₹ 8 Crores.
• Surpassed sales growth targets by utilizing digital sales tools and KPI-driven performance management with a coverage growth of 45% YOY
• Established a HUB & SPOKE distribution model, resulting in a 30% yearly growth in remote market product availability.
• Executed local trade promotions, enhancing brand presence and driving significant volume sales.

• Increased sales revenue by 25% by building and maintaining strong relationships with key clients.

• Established a comprehensive sales and distribution framework for Unilever's business in the areas Jharkhand.

• Implemented innovative account acquisition strategies, enhancing brand visibility and driving SKU growth across institutional accounts.

• Managed a business turnover of ₹6 Crores, covering key markets including Ranchi, Hazaribagh,Jamshedpur, and Dhanbad.

Regularly analyzed sales data to identify market trends, monitor performance against targets, and realign strategies for continuous improvement.

• Managed end-to-end sales and distribution operations for liquor brands across South Bengal, ensuring seamless execution in Birbhum and Murshidabad districts.

• Built and maintained strong relationships across all channel partners to ensure smooth operations and consistent sales performance.

• Executed brand promotion activities and trade schemes, including on-premise and off-premise activations, to enhance market presence .

• Spearheaded the launch of new whisky brands, driving product positioning, market entry planning, and trade activation strategies to ensure impactful brand rollouts.
• Tracked and analyzed brand-wise market share performance, identifying growth opportunities and monitoring competitor activity to inform tactical decisions.
• Conducted deep-dive market research to uncover untapped geographies and emerging consumer demand, generating actionable insights for strategic expansion.
• Designed and proposed strategic business development frameworks, directly contributing to improved market penetration and accelerated revenue growth.