Prasanta Biswas
Durgapur
Summary
A seasoned and competent sales professional having 10+years of rich experience in General Trade,Retail,channel sales and Modern Trade. Hardworking and able to effectively multitask. Eager to offer skills to new opportunity.
Overview
12
12
years of professional experience
Work History
Sales Executive
Unilever
01.2022 - Current
- Communicated brand identity and corporate position to internal and external customers to foster brand loyalty and recognition
- Handling the General Trade ICD business of KW in the different districts of North Bengal namely Malda, North & South Dinajpur, and Murshidabad
- However I am also responsible to look after the Modern Trade business with big partners RIL & MRL
- Expanded market share with strategic territory planning and targeted prospecting.
- Analysed sales data to understand trends and adjust strategies accordingly for maximum efficiency
- Designed a strategy and executed a quick growing channel like ECOM business with recommended partner like Swiggy & Zomato to get additional delta for the business
- Designed and Implemented seasonal and special discounts in Retail and Modern Trade, driving customer engagement through promotions
- Looking after a turnover of 14 crores annually
- Handling 3 Distributor and 5 sub-distributors in this Area
- Leading a team of 3 BDA s and 12 3P employees
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
Customer Sales Officer
Unilever
02.2017 - 12.2021
- Company Overview: Unilever - West Bengal
- Maintained market and competitor awareness through regular research into activities, trends and progress
- Stayed aware of updates to competing product lines
- Tracked territory sales using digital techniques and monitored trends to keep performance aligned with KPIs
- Delivered high growth consistently
- Utilized Sales Force expertise to accelerate productivity and increase growth
- Organized and presented at product demonstrations to highlight features and benefits
- Unilever - West Bengal
Territory Service Officer
Unilever
01.2014 - 05.2016
- Company Overview: Unilever - Ranchi
- Maintained excellent customer satisfaction by offering friendly, helpful and informative customer service
- Responsible for Food & Beverage and HPC business of OOH divisions of Unilever
- Area of operation State Jharkhand covering the areas like Ranchi, Jamshedpur, Dhanbad & Bokaro
- Handled a turnover of 5 crores during this time
- Adapted communication style to effectively engage with a diverse customer base, overcoming language and cultural barriers
- Having a strong base clients like Corporates like Tata Steel, JSW Plant, Indian Army Canteens, IIM Ranchi etc
- Maintained in-depth knowledge of competitor products, identifying price changes, market developments trends
- Unilever - Ranchi
Territory Sales Incharge
UB Group
12.2012 - 12.2013
- Retail outlet management: Maintain the organization standard Quality, distribution, visibility, promotion, price and persuasion at the outlet
- Grow market share: Regularly conduct retail outlet audits to study market share movements and track market share
- Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth
- Schemes and promotions: Design and execute volume scheme and special offer to achieve short term & long term volume objectives
- Focus on launching of New Products in the territory
- Area of Operation South Bengal
Education
Master of Business Administration - Marketing & Sales
Bengal Institute Of Business Studies
Kolkata, WB01.2012
Bachelor of Business Administration - Marketing & Sales
Burdwan Raj Collge
01.2009
Certificate of Higher Education - Commerce
Bidhan Chandra Institution
Durgapur, WB01.2006
Skills
- Business development
- Client based analysis
- Team Management
- Market data analysis
- Quick Decision making
- Order Management
- Lead prospecting
Languages
Bengali
Hindi
English
Personal Information
- Date of Birth: 03/17/87
- Nationality: Indian
- Marital Status: Married
Timeline
Sales Executive
Unilever
01.2022 - Current
Customer Sales Officer
Unilever
02.2017 - 12.2021
Territory Service Officer
Unilever
01.2014 - 05.2016
Territory Sales Incharge
UB Group
12.2012 - 12.2013
Bachelor of Business Administration - Marketing & Sales
Burdwan Raj Collge
Certificate of Higher Education - Commerce
Bidhan Chandra Institution
Master of Business Administration - Marketing & Sales
Bengal Institute Of Business Studies
Similar Profiles
Hemendu JoshiHemendu Joshi
Lead Technology Manager – Creative Technology & Innovation Management at UnileverLead Technology Manager – Creative Technology & Innovation Management at Unilever
Prashanth WunthakalluPrashanth Wunthakallu
ServiceNow Platform Delivery Manager at UnileverServiceNow Platform Delivery Manager at Unilever
RASMI CHIDAMBARANRASMI CHIDAMBARAN
Trade & Ecommerce Strategy & Marketing Manager GCC at UnileverTrade & Ecommerce Strategy & Marketing Manager GCC at Unilever
Shantam RajanShantam Rajan
Project Manager – IT Infrastructure at UnileverProject Manager – IT Infrastructure at Unilever
Snehasish DasSnehasish Das
Sourcing Merchandiser at Gokuldas ExportsSourcing Merchandiser at Gokuldas Exports