Prasanth Annadurai
Chennai
Summary
Result-oriented professional with 9 years of experience in Marketing & Brand Management. Successfully launched new products (Tractors) in diverse markets using exclusive Go-To-Market strategies. Proficient in conducting product enhancement studies, competitive analysis, market forecasting, and product positioning. Skilled in managing lead generation campaigns through BTL, ATL, digital marketing and trade shows. Effectively managed channel partners (dealers) for implementation of marketing campaigns & brand strategies.
Overview
11
11
years of professional experience
Work History
Co-Founder
SP Clothes Processing Services Pvt Ltd
Chennai
08.2023 - 09.2024
- Developed and implemented business plan to secure venture capital funding. (Funded under Startup India Seed fund scheme)
- Conducted market research to assess potential opportunities for new products or services.
- Created and maintained corporate website, marketing materials, and social media accounts.
- Analyzed customer feedback to improve product offering and services.
Zonal Marketing Manager
Mahindra Tractors
Hyderabad
07.2022 - 07.2023
- Executed ATL, BTL, and digital marketing initiatives targeting South states for lead generation
- Boosted overall sales by 15% in zone 6 regions comprising TN, AP, and TEL states
- Launched Yuvo Tech+ and OJA Series in southern states via diverse marketing efforts
- Managed channel partners for implementation of lead generation campaigns.
- Managed creation of marketing materials, collateral and sales support tools.
Brand Manager
Tractors and Farm Equipment Limited
Chennai
06.2017 - 06.2022
- Launched new products (Dynatrack Series, Smart Series) with exclusive Go-To-Market Strategy incl Product testing, Sales Planning, Launch event, Sales Training, Branding collaterals & tracking customer feedback
- Facilitated initial stages of new product launches until market traction was achieved. Managed to launch, handhold and promote 3 different product categories across Pan India.
- Ensure achievement of Category market share in 41-50 HP tractor segment.
- Developed and implemented successful marketing strategies for a new brand.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
Program Analyst & Defect Manager
Cognizant Technology Solutions
Chennai
05.2013 - 05.2015
- Worked on VISA software upgradation for Lloyds Banking Group software
- Managed defects and mitigated risk for software projects
Education
MBA - Sales & Marketing
Bharathidasan Institute of Management, Bharathidasan University
Trichy01.2017
B.E. - Mechanical Engineering
Kumaraguru College of Technology, Anna University
Coimbatore01.2012
12th -
Sri Vidhya Mandir
Uthangarai, Tamil Nadu01.2008
10th -
RSK
Trichy01.2006
Skills
- Brand Development
- Go-to-market strategy development
- Marketing campaign management
- Social Media Marketing
- SEO activities
- New Business Development
- Channel Partner management
- Below the Line (BTL) marketing
- Content Creation
- Competitor Analysis
Languages
Tamil & English
Timeline
Co-Founder
SP Clothes Processing Services Pvt Ltd
08.2023 - 09.2024
Zonal Marketing Manager
Mahindra Tractors
07.2022 - 07.2023
Brand Manager
Tractors and Farm Equipment Limited
06.2017 - 06.2022
Program Analyst & Defect Manager
Cognizant Technology Solutions
05.2013 - 05.2015
MBA - Sales & Marketing
Bharathidasan Institute of Management, Bharathidasan University
B.E. - Mechanical Engineering
Kumaraguru College of Technology, Anna University
12th -
Sri Vidhya Mandir
10th -
RSK
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