Prasanth Chatakonda
UX Architect | UX Design Manager | Problem Solver | Design Thinker | B2B B2C UX
Hyderabad
Summary
Design Portfolio: https://www.behance.net/prasanthsea1
UX enhancement (recent project): https://bit.ly/42RMXH2
Results and data driven User experience architect and design manager in B2C/ B2B and Enterprise application and also as key Individual contributor for major products with team management experience of 6 years. Has a proven track record of increasing conversion rates through A/B Testing and Usability Testing. Created a Design system with various design components and high fidelity UI designs by following IOS Android design guidelines for native application and different web browsers with responsiveness.
Worked closely with Founders, Product managers, UX architects, Researchers, Copy Writers, UI/ visual designers, developers and QA Engineers and a strong belief in human psychology.
Blindly follows Dieter Rams' 10 Principles. Have attended User Experience conferences which have allowed me to keep up with the latest developments and meet fellow design professionals.
Overview
18
18
years of professional experience
4
4
Languages
Work History
User experience architect
Infinite Computer Solutions
06.2025 - Current
- Working with "Infinite computer solution" for their client "Verizon" in "Network systems Team"
- Where closely working on service design mapping, defining UX features and UX grooming with onshore and offshore partners of Verizon.
UX/UI Design Manager
IncNut Digital
08.2019 - 11.2024
- Design leadership: Started team individually and managed a team of 4 ux and ui designers to give greater experience for core product on scrum methodology with the digital marketing team to achieve business goals and with product managers to update and enlighten the product features with ai for new and existing product lines.
- UX methodology: Conducted user interviews and surveys and evaluated competitive analysis to identify the user needs and to identify strengths, weaknesses, and opportunities for improvement. Did A/B testing and usability testing by monitoring data through google analytics & heat maps. Revamped entire UX for vedix to achieve their business goals for acquisition and retention customers.
- Stakeholder management: Built strong relationships with stakeholders through active listening, collaboration, and clear communication of design objectives.
- Investment- Our ability to secure a significant $4 million investment from RPSG Ventures Fund is a testament to the strength of our brand strategies & the tremendous potential that both Skinkraft & Vedix hold in the market. It's a milestone we're immensely proud of.
- Strategy- Implemented a successful D2C strategy, leveraging a strong digital presence to build direct consumer relationships, swiftly adapt to emerging trends, & deliver toxin-free, organic, & sustainable products.
- Fostering Loyalty- Established regular customer engagement through feedback collection & product customization, achieving a remarkable 60%+ repeat customer rate, double the industry standard.
Visual Designer
Amazon Advertising
09.2016 - 08.2019
- Worked in the advertising user experience team with global teams for creating a landing page builder for different platforms (mobile, desktop web, tablet, fire tv and fire tablets ) for internal teams and for top brands across EU, US market with campaign managers.
- SME for Salesforce and involved in giving solutions to simply process for internal teams and involved in hiring and mentoring a team.
Senior User Experience Designer
Scoop Technologies (Microsoft Client)
03.2016 - 08.2016
- Hired for Microsoft Dynamic CRM for UX enhancements for their learning path module as a contract to identify overall user flows for different sets of users.
- Created a high fidelity wireframes by involving with key stakeholders of product managers and developers.
Senior Visual Designer
Commonfloor.com
03.2015 - 03.2016
- Involved in detailing out concepts for multiple modules for B2B vertical with user persona & research data. Worked on wire frames, Conceptual models by detailing out the core feature of the product to solve the business requirement by defining user flows and interaction.
- Created landing pages, home pages and user interfaces for agent consoles
Visual Designer
Zoho Corporation Pvt Ltd
05.2012 - 02.2015
- Worked on UX and Interface for both IOS & Android Platforms on various SAAS products.
- Based on the Usability data, provided a solution, especially for mobile devices on different user flows and delivered specs towards the respective team.
- Worked closely with Android and iOS developers, QA Engineers till application went live in Google and Apple Store
Senior Graphic Designer
Cognizant Technology Solutions
12.2010 - 05.2012
- Worked for Pan India HR Talent acquisition team (Lateral recruitment Team, Campus HR Team) for all their internal activities.
- Involving & Discussing with all Senior persons, including VP of HR.
Creative Designer
Cheers Entertainment Private Limited
05.2009 - 12.2010
- Worked in Core Design Team and handling Designs from Print to web for their Internal Business Activities Growth as well as promotion purpose of their Event Management Team.
- Involving Press & Magazine ad's Design with Press Release Team over there by discussing with Design Manager & Stack Holders of the organization.
Graphic Artist
Studio 18
05.2007 - 06.2009
- Worked very closely with the founder for all their projects closely for the client promotional activities for all print materials Even from branding & web banners by talking and discussing with clients directly.
- Having design discussion with founder on Conceptional side. Played a very major role within the team by Interacting with Marketing Team too.
Education
Certificate Of Technical Studies - Experience design - UX
UX Mint
Bangalore 09.2019
Advance Digital Non-Linear Editing - Avid Media Composer & Avid X'Press
National Film Development Corporation
Chennai 08.2007
Advance Diploma - Multimedia
Image Creative Education
Chennai 04.2007
Bachelor - Visual Communication
St Peters University
Chennai 03.2007
Skills
A/B testing
Affinity Mapping
Android
Card Sorting
Competitive Analysis
Conceptual Model
Design Thinking
Human Centered Design
Human Psychology
Ideation
Information Architect
Interaction Design
Journey Map
Mentorship
Problem Solver
Product Planning
Prototypes- Low/ High Fidelity
Responsive Web
Root Cause Analysis
Stakeholder Meeting
Story Board
Task Flow Analysis
Team Player
UI Design
Usability Testing
Use Cases
User Acceptance Testing
User Centred Design
User Experience Design
User Persona
User Research
UX Problems
UX Strategy
Visual Design
Wireframing
Timeline
User experience architect
Infinite Computer Solutions
06.2025 - Current
UX/UI Design Manager
IncNut Digital
08.2019 - 11.2024
Visual Designer
Amazon Advertising
09.2016 - 08.2019
Senior User Experience Designer
Scoop Technologies (Microsoft Client)
03.2016 - 08.2016
Senior Visual Designer
Commonfloor.com
03.2015 - 03.2016
Visual Designer
Zoho Corporation Pvt Ltd
05.2012 - 02.2015
Senior Graphic Designer
Cognizant Technology Solutions
12.2010 - 05.2012
Creative Designer
Cheers Entertainment Private Limited
05.2009 - 12.2010
Graphic Artist
Studio 18
05.2007 - 06.2009
Certificate Of Technical Studies - Experience design - UX
UX Mint
Advance Digital Non-Linear Editing - Avid Media Composer & Avid X'Press
National Film Development Corporation
Advance Diploma - Multimedia
Image Creative Education
Bachelor - Visual Communication
St Peters University